Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…
Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new media companies and products, such as the forthcoming Axios Pro, soft…
Environmentally conscious investors seeking to “do well by doing good” are shifting their money to funds that promise “fossil-free investing.” But their good intentions are often thwarted by mischaracterizations in prospectuses and marketing materials. Although claims of fossil-free investment funds are perfectly legal, advocates like nonprofit social investing watchdog As You Sow are pressing the…
Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live M?s.” Though…
Known for making breakfast a slam dunk, Denny’s is taking things literally by partnering with Stanford University basketball player Fran Belibi to promote the limited-time return of its Super Slam breakfast. The name, image, likeness (NIL) deal will also see the restaurant chain donate $25,000 in Belibi’s name to the Billie Jean King-founded Women’s Sports…
Despite the excitement and attention that comes with college football Bowl Games in December or college basketball’s March Madness, there’s been a financial inequality that has permeated throughout the NCAA. During the 2016-2017 season, the NCAA topped $1 billion in annual revenue for the first time. NCAA conference the SEC could potentially reach $1.3 billion…
The rise of the gig economy during the Covid-19 pandemic has risen and tax-filing service TurboTax has recognized it. According to Pew Research, 16% of Americans have earned money from an online gig platform like driving for a ride-hailing app and delivering groceries or household items. Also, 31% of current or recent gig workers say…
If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers’ explicit demands to take declarative…
Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…
Applying a fresh coat of paint can transform a home. And for brands, undergoing a rebrand is like applying a fresh coat of paint. This past year saw a slew of brands getting their homes in order, approaching their look and feel with fresh eyes and redefining their products, logos and messaging. At the heart…
After being purchased by Chicago-based investment firm Peak6 in 2019–which was followed by a rebrand the same year, and two logo changes–eSports organization Evil Geniuses is continuing to build up its brand reputation. To better position itself amid the rising popularity of eSports, Evil Geniuses has hired Krystal Hauserman as vice president and global head…
As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its first-ever chief marketing officer. The company is elevating vp of marketing Kofi Amoo-Gottfried to the newly-created position. Amoo-Gottfried has been in the role since May 2019. During that time, he oversaw brand, product and partner…
Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead–again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no longer appear in the company’s much-talked about video ad following reports alleging that he sexually assaulted two women. “Every single…
Holiday travel is back, but delta, omicron and their Covid-19 variant bros are making platforms work much harder to sell you flights and rent you rooms and cars. According to a survey by Kantar, 70% of Americans have had events with family or close friends over the past 18 months, and nearly three-quarters look forward…
NBA star Kevin Durant was an early believer in digital currencies, and he’s continued to show his interest. Durant, his venture capital firm Thirty Five Ventures and his media network Boardroom have announced a strategic partnership with cryptocurrency exchange platform Coinbase. The partnership will include content and education around crypto, NFT news and creation and…
Peloton has been caught in the sadness and shock experienced by fans of the Sex and the City franchise as word of the death of–spoiler alert!–Mr. Big after using the company’s exercise machine in the first episode of the HBO series reboot. Peloton did not respond to Adweek’s questions about its ancillary role in the…
Brand safety measures tend to be premised on avoiding negative ad environments as opposed to supporting websites and platforms that foster trust in addition to mindfully delivering news and images. In tackling the issue, marketing trade association MMA Global wants to do more than issue another set of dire warnings about guarding against sites that…
If it’s the first Tuesday in December, that can only mean one thing: It’s World Trick Shot Day. Oh, you didn’t have that on your calendar? Well, that could mean you’re not a Harlem Globetrotters fan, or a young basketball player that sports and entertainment media agency Team Whistle is hoping to court in a…
Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer. In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company’s…
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