In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity. But that shouldn’t be the case, according to a recent survey by graphic design service Vistaprint. Across all age groups, the overwhelming majority of respondents (92%) feel a logo should…
KFC is hiring Nintendo executive Nick Chavez as its new chief marketing officer. Chavez will lead marketing, advertising, public relations, media and consumer insights, as well as the brand’s digital initiatives. He will be responsible for developing and executing innovative marketing strategies to achieve growth for the fast food chain. Chavez will officially take on…
Cart.com has hired Kate Gunning to lead its marketing efforts as the ecommerce software and services firm looks to establish itself in the space between Amazon and retail platforms like Shopify. In her new role, Gunning will head up all aspects of brand strategy and marketing. She will officially start Nov. 8. Most recently, Gunning…
The global workforce is in the midst of a revolution. This month, the U.S. Bureau of Labor revealed that there were 10.4 million job openings in August, while employees leaving their jobs grew to 4.3 million. It’s the highest number on record since December 2000. Freelance platform Fiverr has embraced this workplace disruption with a…
Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) This move especially makes sense when the brand moves into a related space adjacent to their core…
The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 2.2 billion people in the world either blind or partially-sighted. Mastercard’s latest payments product, the Touch Card, is intended to rectify that. The card’s release is presented as part of a broader effort to demonstrate that inclusiveness, and addressing…
For a brand born for the outdoors, The North Face has strived to show how easily it fits in with the land of luxury fashion and on city streets. The brand’s fall campaign attempts to bring these environments together with the theme “Never Stop Exploring,” creating a challenge for The North Face, along with its…
The NBA’s 75th anniversary celebration has led to some quality ad content, such as the league’s recent spot featuring a who’s who of basketball stars past and present. Now, basketball publisher Slam is getting in on the action with a wide-ranging collectible drop called One ‘N Done. Beginning Oct. 28 with an ode to 75…
Celebrities are often spotted riding the Venice-Simplon Orient Express. The opulent train was made famous by Agatha Christie’s Murder on the Orient Express. Recent movies based on that 1934 novel have helped maintain that rail service’s rarefied air of classic luxury with hints of diabolical mystery. A single ticket from London to Venice goes for…
Financial services firm TIAA (Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) has hired Stephen Tisdalle as chief brand and demand generation officer. In his newly created role, Tisdalle will oversee brand and advertising strategy and execution, creative services, paid and social media, and all marketing for TIAA’s institutional, wealth adviser and consumer…
Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it’s just around the corner. And while Tax Day (April 15, 2022) is even further out, Intuit’s Turbotax brand is ready for both of those nerve-wracking and hopeful moments with its Super Bowl LVI ad. This will be the…
There’s a special joy in second chances. And at a moment when sales of low- to no-alcohol brands continue to rise, this seems like the perfect time to reintroduce a liqueur that was a hit with cocktail insiders. That’s where microdistiller and bar industry educator Jackie Summers finds himself, five years after his chief product,…
Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. “We chose that name because we want to send a clear signal to the world about…
When fashion company Steve Madden released its “Big Head Girls” in 1997, it quickly became one of the most recognizable aesthetic staples of the era. The original platform wrapped by 2005, but it’s making a comeback for 2021. Created in partnership with Elite World Group (EWG), The Steve Maddenverse is a virtual experience featuring AR…
Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don’t have much time for a special cheat meal. Sports media and entertainment company Team Whistle partnered with KFC for its online video series “Cheat Day,” which celebrates those rare occurrences when an…
As investment management firm T. Rowe Price increases its focus on exchange-traded funds (ETFs), it has named Theresa McLaughlin head of global marketing. A marketing veteran with over 25 years of experience, McLaughlin’s responsibilities will include marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content. She has…
To further its goal of building a digital-first and data-oriented organization, Citi has named Elyse Lesley chief marketing officer for its U.S. consumer banking division. In the role, which she has held on an interim basis since September, Lesley will report to U.S. consumer banking CEO Gonzalo Luchetti as well as Citi’s chief marketing officer….
To call 2020 a challenging time for most industries would be quite the understatement. But for the businesses that aided our time spent indoors, such as streaming or delivery services, the year turned into an opportune time for growth. Online food delivery platform DoorDash, for instance, expanded its delivery services to include convenience and grocery…
Ryan Reynolds’ voice has been a bigger boon to brand awareness than his actual face recently. So he does the talking while comedian Yakov Smirnoff does the mugging in the latest ad for Aviation American Gin. The ad for the spirit brand, developed by marketing agency Maximum Effort (also founded by Reynolds and now owned…
There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar. C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink….
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