Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the…
CANNES, France–Would you eat a human to save the planet? That’s the question the Swedish Food Federation asked in its shocking, satirical “Eat a Swede” campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. The work, created by McCann Stockholm, was awarded the top award in the category after impressing jurors…
When June rolls around, brands try their hardest to get LGBTQ+ consumers’ attention with a predictable release of rainbow-themed products. This tactic is referred to as “rainbow washing,” and LGBTQ+ communities are calling out brands that only seem to care about them during Pride month. Many companies are listening and putting that feedback into action,…
A study from UN Women and the Unstereotype Alliance–the industry-led coalition designed to banish harmful stereotypes in advertising–has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls. Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people’s attitudes towards…
Ever wondered what is behind the mountain that appears in media company Paramount Global’s logo and at the start of each of their movies and TV shows? Well, either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service. Available…
Over the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words “Papa” and “Nicole”. The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father…
CANNES, France — For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes’ famed Croisette, Amazon chose…
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. “We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling…
Anheuser-Busch has been the Super Bowl’s sole alcohol advertiser for more than three decades, locking up category exclusively for each game since 1989–until now. Today, the company behind Budweiser, Bud Light and Michelob Ultra announced it will not renew its exclusivity deal for Super Bowl 57, which Fox will broadcast on Feb. 12, 2023. The…
As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the…
On a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer–who requested anonymity with Adweek for this interview–was doing routine auditing. The buyer said the client, a global advertiser, would not want to appear on the network, which…
UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets–and highlight its ongoing digital transformation. The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every…
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it’s buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine….
New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it. Top line IAS surveyed 502 U.S. media experts. Almost three quarters (73%) agree or strongly agree that ad buyers and sellers must actively avoid misinformation and…
House and Senate committee leaders released a bipartisan draft on online data privacy on Friday, hinting at the first sign of movement after years of stalled negotiations. The legislation, which may be called “American Data Privacy and Protection Act,” would require digital companies to reduce the data they collect, ban targeted advertising to children under…
In the U.K., a public holiday happens to celebrate the Queen’s 70 years of service on the Royal throne, and burger restaurant brand McDonald’s aims to make the most of the festivities too. The world’s largest fast-food brand is an official partner of the Queen’s Platinum Jubilee Pageant, set to take place on Sunday, June…
D&AD has awarded its Black Pencil–the industry award show’s top honor–to campaigns addressing the gun violence crisis in the U.S., pandemic frontline workers facing post-traumatic stress disorder (PTSD) and diverse representation of skin tones. The awards body gave out five Black Pencils this year. Two of them went to Leo Burnett Chicago’s “The Lost Class”…
U.K telecom O2 has just been announced as the official sponsor of ITV’s Love Island, Britain’s buzziest reality TV show. For its top marketer Simon Groves, the deal presents an opportunity to experiment with more “agile and reactive” marketing. Each year, Love Island plants single people in a luxury villa for two months and asks…
This week Starbucks joined McDonald’s in retreating from the Russian market entirely. However, people still don’t feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What’s more, they’re placing greater accountability on advertisers than their own governments. Data from Forrester, gleaned from 1500 consumers in the…
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