Jun
30
Adidas Gives the Inside Track on Its ‘Biggest Ever’ Commitment to Women
Posted in: UncategorizedAdidas might sell sneakers and hoodies, but it also sells “dreams and aspirations,” according to its global head of marketing Vicky Free. “We could make cool ads all day. But we actually want to change the world,” she explained when she joined Adweek during Cannes Lions festival last week. In November 2020, Free found herself…
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