Hasta La Creative!

If there is one thing that will really help you get our political aspirations towards better heights, television advertising is a best bet to get the job done. Not all people can afford television advertising due to the cost of having one. Secondly, it is not merely a matter of producing the ad itself. It also includes being able to get the desired time slot that will surely be hitting the proper voters who will know that you are running for public office.

Such is an issue that many call as dirty but advantageous. But if you have the funds to support your ad campaign and likewise avoiding any potential discrepancies on election requirements, then by all means use advertising to boost your political campaign!

Federal rules requiring candidates to have access to similar television audiences forced stations to bump some advertising from their traditional clients. In some cases, it was purchased months in advance and in a highly sought-after spot.

(Source) Business Weekly

Technorati Tags: television, political, voters, advertising, campaign

Contract disputes can be a pain especially for chosen endorsers and in this case, actress Uma Thurman sued Lancome regarding an advertising dispute. Apparently, the French cosmetic giant has made quite a profit from using her name and likeness despite the lapse of the contract between the two.

Many people would care less if such a boom would be evident. But in this case, Lancome continues its advertising ways despite the end of the contract with Thurman which the latter resented. In the world of showbiz, you have to honor your contract. If not, expect heads to roll. Such is a familiar face in the world of advertising and promotions.

The “Kill Bill” star said in her lawsuit that Lancome Parfums et Beaute & Cie boosted its worldwide sales and enhanced its “prestige, stature and bargaining power” by helping retailers and others use her name and likeness in advertising and promotions after her contract expired.

The suit seeks $15 million in damages.

(Source) The Associated Press

Technorati Tags: uma thurman, advertising, promotions, lancome, cosmetics

The accusations of photo retouching could have been devastating to Ogilvy, Dove and Unilever. Today, all have released statements along with Dangin, the photo retoucher and Annie Liebovitz, stating that the women in the Real Beauty campaign were not retouched. Dangin, however, has admitted to working on the Dove Pro-Age campaign but only to remove dust and provide color correction – neither of which destroy the integrity of the women in the photographs. So, world of advertising and BMA readers – you can all rest assure that Dove and it’s Real Beauty as well as Pro-Age campaigns do exactly what they are supposed to… give real women a sense of inspiration and beauty.

 

 

Technorati Tags: Dove, Real Beauty, Pro-Age, photo retouching, digital altering, photography, Annie Liebovitz, advertising

 

This week has hosted the 2008 One Show, hosted by the One Club. Although the official last day is tomorrow, last night was the One Show Awards. These awards and winners are known to shape advertising for the next year to come. Here are just a couple of my favorites:Gold – Newspaper or Magazine Single Ad – WWF Thailand “Tree”, Ogilvy & Mather Bangkok Gold – Single TV Commercial – Halo 3 “Diorama”, McCann Worldgroup San Francisco For a full list of winners, Gold through Bronze as well as as Merit, click here then select the link for Download One Show Winners List.

Technorati Tags: One Show, awards, advertising, marketing, branding, campaigns

This morning, I checked my email as usual and opened up my daily AdAge email. The first thing I read is an article about how Dove’s Campaign for Real Beauty might not be so… real. It has come out that renowned photo retoucher, Pascal Dangin, may have had something to do with Annie Liebowitz’s final photos. After Dangin was featured in an article for The New Yorker, the writer, Lauren Collins, found out that Real Beauty was a Dangin job. Of course, there is still doubt out there about the extent, if any, of Dangin’s involvement and if he worked with Liebowitz this time around.

 

So what will this mean for Dove and even Ogilvy? While something like this could definitely cause an uproar, I wonder, from a personal stance, how this will really affect how women will look at Dove products. In my opinion, okay, so they were touched up. But when I look at the photos I still see women who aren’t stick thin, have curves, wrinkles, tattoos and other “imperfections.” I still see real women. I see a woman, that if I walked out of my house right now and started walking down the street, I would run into in my little town.

 

In the same breath, we all remember the award-winning “Evolution” viral video, one that takes a stab at the act of photo-retouching.

 

Hello, hypocrisy. So, as a woman, what am I supposed to think about this? What is Dove trying to tell me? It’s okay to be real but only so real? Maybe I should be okay with not being a size two but not too okay with it? Maybe I should be self-conscious about a blemish but that tattoo I regret is okay? I’m interested to see how this story unfolds but in the meantime, how do you all feel about this coming out? 

Technorati Tags: Dove, Real Beauty, viral, campaign, beauty products, photo retouching, airbrushing, controversy

In a nutshell, advertising doesn’t have to be sophisticated. There is a belief in some companies that the more high-tech your advertising campaign is, the more attention you will get. This may be true but not all people are appreciative of sophisticated display advertising.

Remember that advertising aims to attract the masses towards your product or service. It doesn’t matter if it is basic or simple. What remains is the fact that most people today have varying tastes towards taking notice of advertising campaigns set loose today in the various mediums.

Simple advertising works to the advantage of people but in the end, it still depends on how you can make your product or service become a need towards people in their daily needs.

“In order to really move into large masses of advertisers, display advertising has to be easier and simpler,” said Ajay Agarwal, managing director of Bain Capital Ventures. “Google did this with search advertising. We think the same thing has to happen with display.”

(Source) Wall Street Journal

Technorati Tags: http://www.beyondmadisonavenue.com/

Belgian users can search in both French and Dutch

Copenhagen, London 7 May 2008 – Truvo, a leading local search and advertising publisher operating across 6 countries, has launched a downloadable Java search service for mobile users in Belgium based on mobilePeople’s popular liquid platform. Truvo, formerly called World Directories, is the first international directory publisher to add multiple content sources in a searchable format next to their own yellow and white pages listings.

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As far as advertising is concerned, we all know that before the Internet came into the picture, television advertising was the premier advertising tool that most companies turned to. Today, the same trend continues but thanks to the aggressive change in online advertising, we see some companies now thinking twice on which medium to invest on.

Many are saying that Internet advertising is now killing the usual TV advertising. Some would disagree since there are still some groups who do not rely that much on web investments. The Internet is indeed powerful and more saturated but what is holding back companies right now is determining how much of their target market are glued to the web and how many watch actual television these days.

In the aftermath of the writer’s strike – and with ever-increasing competition from the Internet, cable channels and digital video recorders – primetime network television isn’t the all-powerful medium it used to be.

That erosion of power will be in evidence over the next several weeks when the networks host their annual “upfronts” – gatherings where TV executives attempt to persuade advertisers to buy ad time by showing off previews of the upcoming fall season.

(Source) CNN Money Fortune

For those of you not savvy on tv lingo, every year the major networks parade out their new shows for the media and advertisers in something called “upfronts”
These were generally used to generate buzz for their showcase shows and get advertisers on board with the “next hot thing” before anyone else

the problem is in this day and age of the video, video on demand, tivo, the internet, even cable’s shows, which are becoming edgier and attracting major talent are outdrawing the networks

So far this season, according to the Nielsen Company, ABC (DIS, Fortune 500) has a 5.2% share of the TV-viewing households, down from 6.4% from the 2006-2007 season. CBS (CBS, Fortune 500) has a 5.6% tally, down from 7.9% last season. Fox (NWS, Fortune 500) has garnered 5.3% of households so far this season, down from 6.4% last year. And NBC (GE, Fortune 500) has captured 4.8% of the viewership, down from 5.8 during all of last season. Meanwhile, many of the largest cable networks have seen an upsurge in viewers.

Broadcast networks typically generate about half of their ad income during the upfronts. During the 2006-2007 television season, the upfronts brought in $9 billion of the U.S. broadcast networks’ combined $18.6 billion in ad revenues. But that take has fallen by 4% and 3% respectively over the last two seasons.

So the question is, for the savvy media planner, is network advertising still the way to get your product seen by the most people? Remember more than half of these new shows at the upfronts won’t even make it out of their first season.

My guess is that this trend will continue, much as blogs and the internet have replaced “old media” such as newspapers, the more options given to people, the more they will be drawn away from network television

More at CNN Money

Technorati Tags: CNN, advertising, television, state of the industry, networks, dinosaur media

Apparently, the power of online advertising has been so far restricted and acknowledged only by the people who are in the United States and the United Kingdom. While online advertising and Internet marketing is rampant in the world today, it is really out of curiosity that countries such as the Philippines has not adopted such a tactic.

I call this funny for the fact that most of the Internet marketers in the world today come from the Philippines and India. While they are serving countries abroad through telecommute jobs, it makes you wonder why their point of origin does not know what it is missing.

“There is still a huge potential in the Philippines when using the Internet for marketing and advertising campaigns. All that is needed is that they are informed with the methods and tools that can be used by local advertisers and marketers,”

(Source) Philippine Daily Inquirer

Technorati Tags: advertising, Philippines, United States, United Kingdom, Internet marketers, online, telecommute jobs