La marque Opening Ceremony a fait une collection de vêtements basée sur les célèbres peintures de Magritte. Parapluies et voiles sont à l’honneur : une façon très originale de ré-actualiser la culture classique avec l’ère contemporaine et la mode. La collection est à découvrir dans la suite.
Appelé Super Magritte, ce projet imaginé par une personne surnomée « Racoonda » propose une nouvelle lecture des oeuvres du peintre belge en utilisant l’univers du plombier des jeux vidéo Nintendo. Un projet toujours en cours confrontant deux univers à découvrir en images dans la suite.
Une superbe direction artistique pour cette campagne de la Volkswagen Polo BlueMotion, basé autour de trois tableaux des célèbres artistes Bosch, Dali et Magritte. Une baseline sur la faible consommation du carburant et des visuels imaginés par l’agence DDB Berlin.
For people who want to make the right moves in advertising, it would be only normal to find them cramming to find the right books on how to make advertising work to their advantage. Most people turn to the usual educational marketing and advertising books, but the difference really lies on a book that focuses mainly on advertising prowess.
Such is the highlight of this book simply called “The History of Advertisingâ€. Once you hear it, it may seem that it is a book made for a college student. But the real essence of any subject, advertising in this case, really lies on the focus of books that are available in the market today.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
(Source) Design Directory
Technorati Tags: advertising, coca cola, picasso, magritte, marketing, books
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