7 ways Web3 could empower creatives and upend creative agencies
Posted in: UncategorizedCreatives will work with whom they want and reap rewards once unfairly outside their grasp.
Creatives will work with whom they want and reap rewards once unfairly outside their grasp.
Stranger Things fans waited nearly three years for a new season, so Netflix rewarded them with an immersive theater experience that brought the supernatural thriller’s alternate dimension into the real world. The streaming giant held events around the world to build anticipation for the fourth season of Stranger Things, one of its most popular original…
The Netflix executive says he — and the company he helped build — will survive a bout of bad earnings numbers.
WPP shop also realigns strategy positions in New York; hires Daniel Ng from Wieden + Kennedy.
Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date. To mark the release of the Polaroid Go, the company–which has produced cameras that develop analogue images in seconds after they are taken since the 1940s–has created…
Calvin Klein has hired Jonathan Bottomley as its global chief marketing officer as the brand seeks to navigate a fashion space buffeted by consumer demand on one side and continuing inflationary and supply chain pressures on the other. Bottomley joins Calvin Klein after a year-and-a-half at high-end online bedding retailer Boll & Branch. He succeeds…
When users first create a BeReal account, they’re automatically assigned a profile picture by the application. This profile picture has a solid color background with the first initial of the user’s name in the center. Users can add a real profile photo to their account at any time. Our guide will show you how to…
BeReal is a photo-sharing social network that encourages each user to share one post each day. Rather than having a public feed of previously shared content, each user has access to a “Memories” calendar that allows them to view posts they’ve previously shared. A user’s Memories calendar is private and the posts are only visible…
The weight of the mission to develop plant-based food to replace meat has weighed heavily on some of the brands emerging in the sector, however Peas of Heaven has chosen to employ humor over making “lofty promises” with its latest campaign. Peas of Heaven is a plant-based start-up based in Gothenburg, Sweden which produces a…
“Harry’s House,” the British pop star’s third solo album, moved more copies on vinyl since at least 1991, when SoundScan began keeping reliable sales data.
Unilever Plc appointed Nelson Peltz as a non-executive director, sending shares to their biggest gain in four months.
In the U.K., a public holiday happens to celebrate the Queen’s 70 years of service on the Royal throne, and burger restaurant brand McDonald’s aims to make the most of the festivities too. The world’s largest fast-food brand is an official partner of the Queen’s Platinum Jubilee Pageant, set to take place on Sunday, June…
May is Mental Health Awareness Month, though discussions around the topic have become more common year-round over the last few years. On social platforms, people are sharing their experiences dealing with issues like anxiety, depression and even dissociative identity disorder. TikTok creator Rod Thill has found freedom by being open with his struggles with mental…
The Coca-Cola brand pairs artists from Africa, China and the U.S. with producer James Blake in the brand’s first-ever global music campaign.
Stock photography company Shutterstock has been growing as a media company recently. It continues to do so with the acquisition of content agency Splash News to bolster its editorial offer. Splash News acts as a source of image and video content around celebrities, red carpet and live events for media brands, such as E! News,…
People often leave their jobs because they don’t envision themselves advancing to a more fruitful or prestigious position. And in a climate where employees are taking control of their own career paths, LJ Louis is responsible for reassuring staff in the WPP community–specifically diverse talent–that promotions are on the horizon. Louis joins the holding company’s…
Effervescent vitamins, already a hit in Australia, come to U.S. market where they’re largely unknown, fueling a P&G business already been growing more than 30% annually.
How to bake DEI into recruitment, hiring, creative impact and culture.
E-commerce giant’s connections marketplace is set up to hook publishers up with ad tech partners in one click.