7 ways Web3 could empower creatives and upend creative agencies

Creatives will work with whom they want and reap rewards once unfairly outside their grasp.

Netflix Laid Clues for Die-Hard Stranger Things Fans to Find a Rift Into the Upside Down

Stranger Things fans waited nearly three years for a new season, so Netflix rewarded them with an immersive theater experience that brought the supernatural thriller’s alternate dimension into the real world. The streaming giant held events around the world to build anticipation for the fourth season of Stranger Things, one of its most popular original…

Ted Sarandos Talks About That Stock Drop, Backing Dave Chappelle, and Hollywood Schadenfreude

The Netflix executive says he — and the company he helped build — will survive a bout of bad earnings numbers.

Grey names Jonathan Lee global chief strategy and data officer

WPP shop also realigns strategy positions in New York; hires Daniel Ng from Wieden + Kennedy.

Polaroid Targets Gen Z Audience Through Snap AR Lenses

Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date. To mark the release of the Polaroid Go, the company–which has produced cameras that develop analogue images in seconds after they are taken since the 1940s–has created…

Snapchat: How to Share an eBay Listing in a Snap

Snapchat now allows users to share eBay listings in Snaps on the social networking platform. When someone shares an eBay listing in a Snap, viewers will be able to tap the listing to view it on eBay. Our guide will show you how to share an eBay listing in a Snap on Snapchat. Note: These…

Calvin Klein Names Jonathan Bottomley as Global Chief Marketing Officer

Calvin Klein has hired Jonathan Bottomley as its global chief marketing officer as the brand seeks to navigate a fashion space buffeted by consumer demand on one side and continuing inflationary and supply chain pressures on the other. Bottomley joins Calvin Klein after a year-and-a-half at high-end online bedding retailer Boll & Branch. He succeeds…

BeReal: How to Add a Profile Picture to Your Account

When users first create a BeReal account, they’re automatically assigned a profile picture by the application. This profile picture has a solid color background with the first initial of the user’s name in the center. Users can add a real profile photo to their account at any time. Our guide will show you how to…

BeReal: How to Delete a Post From Memories

BeReal is a photo-sharing social network that encourages each user to share one post each day. Rather than having a public feed of previously shared content, each user has access to a “Memories” calendar that allows them to view posts they’ve previously shared. A user’s Memories calendar is private and the posts are only visible…

The Brand That Aims to See the Funny Side of Plant-Based Food

The weight of the mission to develop plant-based food to replace meat has weighed heavily on some of the brands emerging in the sector, however Peas of Heaven has chosen to employ humor over making “lofty promises” with its latest campaign. Peas of Heaven is a plant-based start-up based in Gothenburg, Sweden which produces a…

Harry Styles Is No. 1 With a Record-Breaking Total for Vinyl Sales

“Harry’s House,” the British pop star’s third solo album, moved more copies on vinyl since at least 1991, when SoundScan began keeping reliable sales data.

Unilever names Nelson Peltz to board, leading shares to rise

Unilever Plc appointed Nelson Peltz as a non-executive director, sending shares to their biggest gain in four months.

How McDonald’s Is Celebrating the Queen’s Jubilee in Britain

In the U.K., a public holiday happens to celebrate the Queen’s 70 years of service on the Royal throne, and burger restaurant brand McDonald’s aims to make the most of the festivities too. The world’s largest fast-food brand is an official partner of the Queen’s Platinum Jubilee Pageant, set to take place on Sunday, June…

Young Influentials: Rod Thill Is Using TikTok to Discuss Mental Health

May is Mental Health Awareness Month, though discussions around the topic have become more common year-round over the last few years. On social platforms, people are sharing their experiences dealing with issues like anxiety, depression and even dissociative identity disorder. TikTok creator Rod Thill has found freedom by being open with his struggles with mental…

Sprite music marketing goes global—behind the approach

The Coca-Cola brand pairs artists from Africa, China and the U.S. with producer James Blake in the brand’s first-ever global music campaign.

Shutterstock Continues Acquisition Spree With Splash News Deal

Stock photography company Shutterstock has been growing as a media company recently. It continues to do so with the acquisition of content agency Splash News to bolster its editorial offer. Splash News acts as a source of image and video content around celebrities, red carpet and live events for media brands, such as E! News,…

With a New Global Chief Talent and Inclusion Officer, WPP Explains Its Plan to Keep Diverse Talent

People often leave their jobs because they don’t envision themselves advancing to a more fruitful or prestigious position. And in a climate where employees are taking control of their own career paths, LJ Louis is responsible for reassuring staff in the WPP community–specifically diverse talent–that promotions are on the horizon. Louis joins the holding company’s…

Procter & Gamble launches Voost fizzy vitamins into business that's already bubbling

Effervescent vitamins, already a hit in Australia, come to U.S. market where they’re largely unknown, fueling a P&G business already been growing more than 30% annually.

Embracing diversity—4 ways agencies can help all people feel included

How to bake DEI into recruitment, hiring, creative impact and culture.

How Amazon is looking to streamline ad ID overload

E-commerce giant’s connections marketplace is set up to hook publishers up with ad tech partners in one click.