Jan 25

Before You Drive the New Lexus NX, “Hustle for What Matters”

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People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]

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Jan 25

Google sued by D.C., states over location-tracking practices

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The claims amount to yet another legal challenge to Google’s information gathering.

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Jan 25

Dunhuang: DUBBING THE MOVIE

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Dunhuang has been standing still in the wind and sand for thousands of years. Many murals are in desperate need of restoration. Which depends on its ticket income. Now both Dunhuang and Tencent pictures are forced to close due to the pandemic.

Can these two unrelated brands get together to create some sparks? Maybe at the time bringing out more values to the whole society.

This interactive micro-film was created by two unrelated brands, Dunhuang & Tencent Pictures.
Both businesses were suspended due to the pandemic, but they decided to jointly launch a social entertainment project. Tencent Pictures made 5 famous Dunhuang murals into cartoons for everyone to play the role-dubbing game. Users can share publicly and invite others to watch for only a ticket price of 1 RMB. The “box office income” is all used as Dunhuang mural restoration fund. This allowed two brands to restart their new business models and successfully transformed them into charity ambassadors.

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Jan 25

Bowery Farming: Feel Good Greens

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Bowery Farming, the largest vertical farming company in the United States, launched its “Feel Good Greens” marketing campaign, inspiring everyone to eat and feel their best. With so much uncertainty in the world, “Feel Good Greens” reassures produce-lovers everywhere that they’re making the right choices with Bowery’s fresh, pesticide-free, non-GMO, leafy greens. The campaign targets the New York tri-state area and Mid-Atlantic markets, and will run through March. Creative and distribution are led by Colossus.

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Jan 25

NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront

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Two more in-person events have been added to May’s upfront week calendar, as NBCUniversal has solidified plans to return to Radio City Music Hall and kick off the traditional New York gathering for marketers for the first time since 2019. In addition to its event the morning of Monday, May 16, NBCUniversal will also hold…

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Jan 25

BBC’s Intricate Winter Olympics Spot Traps Athletes in Harsh Worlds of Ice and Snow

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Another Olympics is around the corner, and again the ongoing Covid-19 pandemic threatens to put a damper on the Games. That hasn’t stopped British broadcaster the BBC from crafting an intricate animation to promote its coverage. Despite some restrictions and concerns around coronavirus outbreaks in China, the 2022 Winter Olympics in Beijing will kick off…

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Jan 25

Facebook: How to Allow Your Kids to Send Links in Messenger Kids

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The Messenger Kids application allows parents to create profiles for their children so that they can safely communicate with friends and family without having Facebook profiles. Parents can also access a variety of parental controls for the Messenger Kids app on Facebook. One of these parental controls allows parents to decide whether or not their…

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Jan 25

Revenge of the Nerds: Microsoft Is on Track to Own the Future of Entertainment

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On Nov. 14, 2006, Microsoft launched its ill-fated Zune digital music player. It was the most notable, and embarrassing, of all Microsoft’s failed attempts to combat the emerging, irresistible force that was Apple. At the time it seemed that Microsoft’s Achilles heel would always be its nerdy DNA. Sure, it could dominate the business space,…

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Jan 25

NBCUniversal brings back in-person upfront

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The media conglomerate’s events through May will be held in a hybrid live-virtual format.

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Jan 25

Open Table: Don't Put Your Reservation On Hold

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Open Table allows users to make reservations at their favorite restaurants without being put on hold.

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Jan 25

Febreze: Only Odor Seen

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Febreze Print Ad - Only Odor Seen
Febreze Print Ad - Only Odor Seen
Febreze Print Ad - Only Odor Seen

Don’t let odor be the only thing they see in the room. Instead of combining air freshener with the odor, Febreze eliminates it.

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Jan 25

Danon (BebeJunior): AptaKid

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Definitely thousands of angels are placed within your soul, or else how can someone be so Kind?

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Jan 25

YouTube Shorts Top 5 Trillion Views All-Time

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YouTube topped 5 trillion all-time views of YouTube Shorts, CEO Susan Wojcicki said in her latest letter to the creator community, released Tuesday. She wrote, “The past few years have been a transition for all of us. We’ve adapted to changes in our lives that we couldn’t have imagined before the pandemic. Along the way,…

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Jan 25

How the Pandemic Prepared Us for the Quasi-Dystopian Experience of Amazon Style

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There are many ways shopping has evolved during the pandemic, from curbside pickup to online grocery and contactless payments. But it’s Amazon’s latest retail experience–a high-tech clothing store that is slated to open later this year in Los Angeles–that is perhaps the clearest manifestation yet of how much consumer behavior has changed since March 2020….

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Jan 25

YouTube details new ways creators can make money through shopping and NFTs

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The video platform is looking into more ways creators can make money off of their pursuits, its CEO wrote in a new blog post.

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Jan 25

Rolling Stone Names Gus Wenner CEO as the Legacy Title Expands Its Focus

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Gus Wenner, the son of Rolling Stone founder Jann S. Wenner, has been named chief executive officer of the 55-year-old media company, the latest move from the legacy publisher aimed at reorienting its business and brand to thrive in a new digital landscape. Wenner, now 31, first joined Rolling Stone in 2012, and he helped…

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Jan 25

Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance

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Google’s latest solution for audience targeting without third-party cookies might scale the regulatory hurdles that are coming. But in diluting targeting capabilities, it’s in danger of being less useful for marketers. In a deviation from bird-themed proposals, on Tuesday Google announced Topics, its latest version of federated learning of cohorts (FLoCs), based on feedback from…

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Jan 25

Google reveals latest attempt at cookies replacement

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Experimenting with ‘topics’ is met with skepticism by some, but Google says it will preserve privacy.

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Jan 25

5 ways brands can nail Super Bowl ads

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You’re there to entertain a huge audience, not pander to a tiny slice of it.

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Jan 25

New Narrative for Brands When Speaking to the Black Community: You Are More Than

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On MLK Day, Twitter launched an OOH campaign featuring celebrities’ affirmation tweets. It was a huge success, featuring many Black celebrities. And even though I loved this campaign, I want Black people to know: You are more than. For generations, media representation has shaped the lives of Black kids and the perception of Black people…

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