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LTB Jeans

Advertising Agency:Michurin Creative Agency, Kyiv, Ukraine
Creative Director:Iryna Mietnieva
Copywriter:Iryna Mietnieva
Art Director:Slava Kobzenko
Photographer:Alexander Morderer

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Loveflutter

Bye Bye Boring Dating.

Advertising Agency:Havas Worldwide, London, United Kingdom
Creative Director:Christian Sewell
Photographer:Alan Powdrill
Project Manager:Kate Blumer
?Photographer’s agent:Vue

The Federal Communications Commission’s proposal on network neutrality tries to please every side. And when you try to please everyone, you often please no one.

L’artiste Flynn Talbot a créé une installation de lumières appelée « Primary » qui a été exposée à la PSAS, à Perth, en Australie. L’artiste explore les 3 couleurs primaires et les formes triangulaires à travers 3 sources de lumières LED différentes. A découvrir avec les photos de John Madden.

Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life.

One of two new spots, "Sad Hour," suggests that we set aside one hour a day for all the tedious crap we hate doing so the other 23 hours of the day can be happy. A second spot, "Single-Tasking," introduces the concept of only doing one thing at a time (drinking beer, for example).

Kona is borrowing heavily from old Bartles & Jaymes ads here, and adding a healthy dose of island life stereotyping, but the big guy's delivery is good enough to make it all work.

The ads will air in Orlando, San Diego and Los Angeles markets throughout the summer. "The 'Dear Mainland' campaign truly captures the unique Hawaiian spirit of Kona Brewing and, in a fun way, delivers our message that reconnecting with family, friends and community is what truly matters,"
says Aaron Marion brand manager at Kona Brewing.

This week, a pop-up restaurant in London made paying a snap, literally, by allowing customers to settle their bills with Instagram shots of their meals.

Of course it was part of an ad campaign, for freezer veggie brand Birds Eye, and folks ate for free at The Picture House if they included the #BirdsEyeInspirations hashtag with their uploads to help promote a new line of frozen entrees. A professional food photographer was on hand to provide Instagram tutorials and filter out unappetizing images.

The brand's trying to leverage the current mania for sharing food pix online. Apparently, 40 percent of Brits "arrange" food on their plates for this purpose. That said, the shots that came out of the event weren't exactly the cream of the Instagram crop, largely because the lighting seemed to be a bit pink. Super pink, actually. When the whole event is meant to be Instagrammed, why not go with good old soft white light? 

The Picture House pops up next month in Leeds and Manchester, so those folks can also fulfill their dreams of dining inside a huge advertisement. I dunno, it jut seems strange to be eating Birds Eye cuisine at a proper restaurant, instead of scarfing it down half-defrosted at home, as nature intended.

Via Design Taxi. 

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards.

The founder and president of the Society for the Prevention of Celebrity Divorce decided to use his own money to collectively wag his finger at Hollywood. And actually, the headlines aren't bad.

"Dear Hollywood. When you consciously uncouple, millions unconsciously uncouple too" takes a direct swipe at the Paltrow/Martin split. "Dear Hollywood. Divorce is a shame, not a reality show" could be talking to any of the 22 couples who have divorced after appearing on reality shows. And "Dear Hollywood. Please remember marriage is a commitment not a sponsorship opportunity" is just good, self-righteous fun.

The boards are up around Los Angeles, and even on buses. But even Butler wonders if they'll do any good. "Will they have the desired effect and inspire celebrity couples to stay together?" He asks over at PreventCelebrityDivorce.org. "We pray they will, because the price of renting billboard space is high … but not nearly as devastatingly high as the price of losing a marriage."

(TrendHunter.com) The ‘Weapon of Choice’ project is an anti-abuse photography series that was taken in hopes to provoke a conversation about the problems of all types of abuse: verbal, physical, mental,…

ABC and ESPN ad sales teams made a clear signal to advertisers during their respective upfront presentations this week that the two groups are open to doing business together.

It’s a new message for the networks. Despite having the same parent in Walt Disney Co., the two haven’t purposefully gone to market with deals that combine inventory from both channels. While there have been some deals done quietly with select clients, according to the heads of both networks’ ad sales operations, ESPN and ABC ad sales have always primarily operated in separate silos. ESPN took over control of programming and ad sales for ABC Sports in 2006.

Media buyers say it is rare to see deals done with ESPN and ABC in unison.

Continue reading at AdAge.com

When it comes to rum, there is Captain Morgan, Bacardi and everyone else. The two brands dominate the category at a combined 67% share, with Diageo-owned Captain Morgan holding a slight edge with a 34% share, according to IRI, which excludes bars and restaurants.

But as the critical summer season begins, two smaller brands are trying to make waves with new campaigns that underpin two very different strategies.

Pernod Ricard-owned Malibu, which is the No. 3 rum with a little more than 8% share, has a new partnership with pop band OneRepublic as it continues to go after high-energy occasions. By contrast, Cruzan is urging consumers to slow down with its “Don’t Hurry” campaign, which advocates for an island lifestyle in everyday life. The brand, which is owned by Beam Suntory, is the 11th-ranked rum by sales with just under 1% share, according to IRI.

Continue reading at AdAge.com