Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards.

The founder and president of the Society for the Prevention of Celebrity Divorce decided to use his own money to collectively wag his finger at Hollywood. And actually, the headlines aren't bad.

"Dear Hollywood. When you consciously uncouple, millions unconsciously uncouple too" takes a direct swipe at the Paltrow/Martin split. "Dear Hollywood. Divorce is a shame, not a reality show" could be talking to any of the 22 couples who have divorced after appearing on reality shows. And "Dear Hollywood. Please remember marriage is a commitment not a sponsorship opportunity" is just good, self-righteous fun.

The boards are up around Los Angeles, and even on buses. But even Butler wonders if they'll do any good. "Will they have the desired effect and inspire celebrity couples to stay together?" He asks over at PreventCelebrityDivorce.org. "We pray they will, because the price of renting billboard space is high … but not nearly as devastatingly high as the price of losing a marriage."




Divorce Lawyer Ads on YouTube Don’t Get Much More Clever Than This

Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here's an exception—a clever new campaign from Rockville, Md., law firm Esteban Gergely from Grey's Hispanic agency, Wing. The three spots advertise the firm's divorce services through a pretty awesome use of YouTube. Just make sure you let the videos run.

Credits below. (And thanks to @irenyofirene for the headline help.)

Note: Don't be fooled by the message that the videos have been removed. Keep watching.

CREDITS
Agency: Wing
Chief Creative Officer: Favio Ucedo
Senior Copywriter: Facundo Paglia
Copywriter: Marc Duran
Senior Copywriter: Facundo Paglia,
Copywriter: Marc Duran
Brian Novoa, Art Director
Producer Keyla Hernandez
Editor: Alejandro Ussa
Director of Business Development: Daniel Gergely
AAE of Business Development: Andrés Tello