The Federal Communications Commission’s proposal on network neutrality tries to please every side. And when you try to please everyone, you often please no one.
At its 2014 Leadership Meeting this week in Palm Desert, CA, the Interactive Advertising Bureau (IAB) and its Data Council released a new best practices document, titled “Handle with Care: 10 Steps to Good Data Stewardship.”
The document lays out a series of 10 steps which aim to provide a solid foundation for data flow and a jumping-off point for future discussion of data supervision.
1. Make your data policies transparent – Tell your customers exactly how you will use their data through clear disclosures and contracts, and then make sure you stick to them.
2. Ensure and regularly verify data quality – Routinely check data to make sure it meets or exceeds the quality requirements for its intended use while repairing, augmenting, or rejecting data that does not meet those standards.
3. Guarantee data security – Implement firewalls, encryption, audit logs, and passwords to keep all data safe from unauthorized use or corruption. Extra precautions should be taken with more sensitive data, such as users’ personally identifiable information.
4. Provide data protection – Implement appropriate backup systems, data replication, and other measures to make sure that data is not lost or accidentally deleted.
5. Use the right tools – Companies and organizations should use commercial data management solutions, while consumers should customize their browsers’ privacy settings and search for other appropriate tools online.
6. Define a reasonable period for the retention of data – Clearly communicate to your users how long data will be retained to your users. Data often becomes inaccurate in a relatively short period of time, and many companies keep it on hand for longer than needed. Also, it is imperative that companies stay in compliance with laws and regulations regarding privacy.
7. Employ appropriate tagging implementation, maintenance, and other procedures – Make sure that all data is tagged with the proper level of sensitivity, or access permissions by the correct company, group or organization.
8. Make the value proposition for online behavioral advertising clear and explicit – Interactive advertising lowers the cost and increases the effectiveness of messaging for advertisers and marketers while providing clients with information on products and services they are likely to enjoy at a better price point.
9. Market your data and its power to help you reach specific audience segments, but do not exaggerate – When pitching your services to companies, make sure you are just as transparent as in your disclosures to consumers. If your capabilities are limited, make sure you say so.
10. Place non-proprietary data in the public domain – If information in your possession offers a public good, and is not of a proprietary nature, enlist the services of a government, nonprofit, or other organization or website to maintain this data for public access.
Of these ten steps, IAB Data Council EVP and COO Patrick Dolan said, “By following these 10 steps, marketers, ad networks, and every other link in the chain can drastically improve data stewardship. If all the necessary stakeholders can commit to these best practices, we’ll be able to establish the type of top-grade, highly principled data stream that will fuel the digital marketing industry’s rapid momentum. While there will be many more conversations to come, this report is a major step in the right direction on this issue.”
To download “Handle with Care: 10 Steps to Good Data Stewardship,” go here.
So the Washington Transit Authority ran an ad in which one woman says, “A Metrobus travels about 8,260 miles between breakdowns. Didn’t know that, did you?” and another responds, “Can’t we just talk about shoes?” It’s being called sexist and has everyone’s boxers in a bunch.
The ad might be sexist but that’s not really the problem. It’s just incredible lame creative. Like really, really bad. And if this scenario were to happen in real life and someone turned to you and told you how many miles a bus drove without a breakdown, you’d likely look at them and say “Who the fuck cares?” and then follow that up with something inane like, oh, asking if we can talk about shoes instead. So from that perspective, that ad is just mimicking life.
Have the ad industry’s data collection practices fueled the general public’s acceptance of the government’s prying eyes?
This morning, we got to hear first hand from PRISM Whistleblower Edward Snowden in a video interview conducted by the Freedom of the Press Foundation. In the 12-minute video, Snowden gives in-depth commentary on his decision to release NSA documents and why Americans need to be more vigilant on the issue of privacy.
After watching the video, Digital Net Agency Chief Strategy Officer Skip Graham had a bit of a crisis of conscience regarding the online advertising industry’s part in the collection and use of personal information.
In an email, Graham said, “For years we as digital marketers have created systems that gathered vast personal data while telling consumers that they should have no fear of such activities. We told them that despite the fact that we were in essence watching everything that they did and making calculated choices to manipulate their decisions based on that knowledge, that this was ultimately a benefit to them and that they were still remaining anonymous and therefore their privacy was not at risk. And we said this even though the slightest application of historical perspective would have clearly shown the slippery slope to its inevitable complete loss.”
Graham argues that the advertising industry has played a key role in “softening” consumer’s viewpoints on privacy issues effectively making the public feel “OK” about handing over personal information online.
As this relates to Snowden and the NSA, Graham continues, “I don’t believe it would have been possible for the NSA and the American government to so blithely act as if their current actions were not a violation of our constitutional rights without literally years of prior effort by some of the best minds marketing has to offer to convince the public that this was the reality of how data is gathered and can be be maintained. We went first and told the public not to worry, to have faith and to trust. We crafted the arguments, molded the opinions, and quieted the skeptics.”
It’s no secret the advertising industry has become a master at data collection. After all, a marketer wants to know all the can about a person’s likes, dislikes, demographics, behavior and general demeanor.
Is it conceivable the ad industry played a role in facilitating the vast collection of data now living in the cloud and available to anyone with proper or improper access? Has this practice of data collection made people immune to potential consequences that might result from the collection of this information? Or is data collection really not the issue, rather it’s use?
In what is both hilarious (old people swearing) and utterly lame (poor copywriting and direction), Michael Moore taps the Greatest Generation to advocate for Obama. In a nursing home scenario, five old farts peer into the camera and tell us why we should vote…and vote for Obama. The work comes from MoveOn.org and its Voters Rising effort.
In an appearance far less awkward and devoid of empty chairs, Clint Eastwood appears in an American Crossroads ad touting Governor Mitt Romney for President. In the ad, Eastwood says, “Obama’s second term would be a rerun of the first, and our country just couldn’t survive that. We need someone who could turn it around fast, and that man is Mitt Romney. There’s not much time left, and the future of our country is at stake.”
Of his participation in the ad, Eastwood said, “I did the ad because I’m concerned for our country. I really believe Mitt Romney is the kind of leader we need right now. He’s an experienced businessman, and he knows how to work with people to fix problems. It’s time to give someone else a chance to fix our country.”
The ad debuts today in Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio and Virginia.
div class=”imageleft”img alt=”verizon_red_dress.jpg” src=”http://www.adrants.com/images/verizon_red_dress.jpg” width=”150″ height=”262″ //div
Sexy red dress and YouTube on a horse. Short dress and “more coverage” in the same ad an oxymoron?
pa href=”http://feedads.g.doubleclick.net/~a/7J5yRwcGLVXj7oQOtiVh4UOSmj4/0/da”img src=”http://feedads.g.doubleclick.net/~a/7J5yRwcGLVXj7oQOtiVh4UOSmj4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/7J5yRwcGLVXj7oQOtiVh4UOSmj4/1/da”img src=”http://feedads.g.doubleclick.net/~a/7J5yRwcGLVXj7oQOtiVh4UOSmj4/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/online_advertising_privacy_icon.jpg”img alt=”online_advertising_privacy_icon.jpg” src=”http://www.adrants.com/images/online_advertising_privacy_icon-thumb.jpg” width=”150″ height=”149″ //a/div
In a continuing effort to fend off government regulation, the advertising industry will, today, add to its arsenal of self regulation tools.
pa href=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/0/da”img src=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/1/da”img src=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/paris_hilton_mccain_chair.jpg”img alt=”paris_hilton_mccain_chair.jpg” src=”http://www.adrants.com/images/paris_hilton_mccain_chair-thumb.jpg” width=”150″ height=”103″ //a/div
God help us. If you hate political advertising as much as we do, you might want to consider relocating to Mars.
pa href=”http://feedads.g.doubleclick.net/~a/dnG_RMHDcs2Ir0gWruQrYtngo-8/0/da”img src=”http://feedads.g.doubleclick.net/~a/dnG_RMHDcs2Ir0gWruQrYtngo-8/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/dnG_RMHDcs2Ir0gWruQrYtngo-8/1/da”img src=”http://feedads.g.doubleclick.net/~a/dnG_RMHDcs2Ir0gWruQrYtngo-8/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/imtoosexy.jpg”img alt=”imtoosexy.jpg” src=”http://www.adrants.com/images/imtoosexy-thumb.jpg” width=”150″ height=”136″ //a/div
In Spain, certain dieting and beauty ads may be banned from advertising before 10PM.
pa href=”http://feedads.g.doubleclick.net/~a/7V9BP_weGa-AApypIKKYadKEp5g/0/da”img src=”http://feedads.g.doubleclick.net/~a/7V9BP_weGa-AApypIKKYadKEp5g/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/7V9BP_weGa-AApypIKKYadKEp5g/1/da”img src=”http://feedads.g.doubleclick.net/~a/7V9BP_weGa-AApypIKKYadKEp5g/1/di” border=”0″ ismap=”true”/img/a/p
One of the popstcards carries an image from the movie which shows a man having his way with a woman in a storage closet.
“I was absolutely outraged when this was brought to my attention.”
Yes, we’re all Americans but to many, that’s not all. It doesn’t paint the complete picture of a person if the culture from which they came is overpowered by the fact they are an American.
What? Second Life still exists? Oh yes, indeed, it does and L’Oreal Paris thinks it’s done a good job with a recent in-world campaign as do others.
Microsoft, following its unsuccessful bid a year ago, has made an unexpected and unsolicited bid for troubled Yahoo as it continues its efforts to compete with and/or topple (never happen) Google.
Check out this warped Boots nipple cream ad that’s pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.
President Nicolas Sarkozy is proposing a complete ban on public TV commercials in France. To make up for revenue lost, the country will tax the internet and mobile phones. The IHT calls the move “virtually without precedent.” The move…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
