Bloomberg Media Group has appointed former Guardian commercial leader, Adam Freeman, as its first managing director of Bloomberg Media for Europe, the Middle East and Africa.
New York by 8 installments? Yes, we do.
Advertising Agency: Agência3, Rio de Janeiro, Brazil
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Art Director: Durval Filho
Copywriter: Danilo Maia
Illustrator: Estúdio Ícone
Online, Mobile
Mtv
Advertising Agency:FCB, Zurich, Switzerland
Don’t text and dad.
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Lisandro Grandal, Fernando Tchechenistky
Art Director: Malena Porcaro
Copywriter: Matias Ruiz
Photographer: Lucia Iturbe
Producer: Martín Di Masi / 300dpi Srl
Don’t text and dad.
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Lisandro Grandal, Fernando Tchechenistky
Art Director: Malena Porcaro
Copywriter: Matias Ruiz
Photographer: Lucia Iturbe
Producer: Martín Di Masi / 300dpi Srl
Avoid troubles. Learn English.
Advertising Agency: Provid, Kiev, Ukraine
Creative Directors: Kirill Chichkan, Sergii Zinoviev
Art Director: Roman Davydyuk
Designer: Yaroslav Cherkunov
Copywriter: Katya Chanysheva
Illustrators: Roman Davydyuk, Yaroslav Cherkunov
Group account director: Oksana Peicheva
Published: April 2014
Avoid troubles. Learn English.
Advertising Agency: Provid, Kiev, Ukraine
Creative Directors: Kirill Chichkan, Sergii Zinoviev
Art Director: Roman Davydyuk
Designer: Yaroslav Cherkunov
Copywriter: Katya Chanysheva
Illustrators: Roman Davydyuk, Yaroslav Cherkunov
Group account director: Oksana Peicheva
Published: April 2014
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Executive Creative Director: James Caporimo
Creative Director / Art Director: Richard Goldstein
Creative Director / Copywriter: Robert Rooney
Art Director: Lisa Zeitlhuber
Copywriter: Anthony Dimichele
Copywriter: Nick Partyka
Illustrator: Charlie Snogans
Photographer: Denis Blaudget
Senior Designer: Jason Borzouyeh
Executive Director of Content Production: Letitia Jacobs
Art Producer: Cindy Pardy
Content Art Producer: Bill Gastinger
Print Producer: Rick Kreiger
Published: April 2014
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Executive Creative Director: James Caporimo
Creative Director / Art Director: Richard Goldstein
Creative Director / Copywriter: Robert Rooney
Art Director: Lisa Zeitlhuber
Copywriter: Anthony Dimichele
Copywriter: Nick Partyka
Illustrator: Charlie Snogans
Photographer: Denis Blaudget
Senior Designer: Jason Borzouyeh
Executive Director of Content Production: Letitia Jacobs
Art Producer: Cindy Pardy
Content Art Producer: Bill Gastinger
Print Producer: Rick Kreiger
Published: April 2014
AT&T has agreed to acquire DirecTV, the largest U.S. satellite-TV provider, for $48.5 billion, adding video subscribers as the biggest competitors in the pay-TV industry bulk up.
AT&T will pay $95 for each share of DirecTV, with $28.50 being paid in cash and the equivalent of $66.50 paid in stock, the companies said Sunday in a statement. That’s a 10% premium to DirecTV’s closing price on Friday. The agreement was approved by the boards of both companies and is expected to close within 12 months. To help with regulatory approval in Latin America, AT&T said it plans to divest its 8% stake in America Movil SAB.
The purchase gives AT&T a national satellite-TV provider to combine with its U.S. wireless service and phone and high-speed internet offerings. AT&T CEO Randall Stephenson is using deals to get bigger as competitors Comcast and Time Warner Cable plan their own merger and as consolidation accelerates across the communications industry.
Print
Maygreen
Fair organic fashion – Spring/Summer collection 2014
Advertising Agency:Weigertpirouzwolf, Hamburg, Germany
Creative Directors:Michael Weigert, Marc Leitmeyer
Art Director:Alessandro Tramontana
Copywriter:Clemens Scherrers
Illustrator:Sabrina Dibbern
Photographer:Ben Bernschneider
Additional Credits:Tang Chiew Ling
Print
Cruzeiro do Sul University
Are you irreplaceable?
Advertising Agency:FCB, Sao Paulo, Brazil
Executive Creative Directors:Joanna Monteiro, Max Geraldo
Creative Director:Ricardo Dona Martin
Art Directors:Bruno Barco, Adriano Alarcon
Copywriter:André Bittar
Art Buyers:Tina Castro, Daniel Goncalves
Photographer:Hugh Kretschmer
Graphics Producers:Edgardo Pasotti, Diego Bischoff
Print
Chevrolet
The blind spot is no longer blind.
Campaign to reinforce the importance of having the blind spot sensor and how every day accidents could be avoided.
Advertising Agency:McCann, Mexico City, Mexico
Creative Directors:Javi Carro, Breno Cotta
Art Director:Alejandro Lopez
Copywriters:Breno Cotta, Alejandro Lopez, Eduardo Espinoza
Photographer:Ale Burset
Post Production:Diego Speroni, Murilo Viviurca Marcondes
Additional Credits:F16 Producciones
Art Buyers:Nayely Valle, Lando López
Print
Speak Well
Avoid troubles. Learn English.
Advertising Agency:Provid, Kiev, Ukraine
Creative Directors:Kirill Chichkan, Sergii Zinoviev
Art Director:Roman Davydyuk
Designer:Yaroslav Cherkunov
Copywriter:Katya Chanysheva
Illustrators:Roman Davydyuk, Yaroslav Cherkunov
Group Account Director:Oksana Peicheva
Print
Ball Park
Advertising Agency:Y&R, New York, USA
Chief Creative Officer:Jim Elliott
Executive Creative Director:James Caporimo
Creative Director:Richard Goldstein, Robert Rooney
Art Director:Richard Goldstein, Lisa Zeitlhuber
Copywriter:Robert Rooney, Anthony Dimichele, Nick Partyka
Illustrator:Charlie Snogans
Photographer:Denis Blaudget
Senior Designer:Jason Borzouyeh
Art Producer:Cindy Pardy
Content Art Producer:Bill Gastinger
Print Producer:Rick Kreiger
Difícil acreditar na alegação da Ubisoft de que a ação foi feita pra valer, com clientes reais. Porém, mesmo considerando uma operação toda ensaiada, a peça tem grande valor como entretenimento e publicidade (já são quase 6 milhões de views em dois dias).
Na pegadinha, um vendedor indiano diz que instalou um aplicativo especial nos celulares dos incautos consumidores. Assim como na proposta do jogo “Watch_Dogs”, o app é utilizado para hackear o mundo real.
Luzes são pagadas, caixas eletrônicos cospem dinheiro e até semáforos são controlados através do smartphone. A encenação envolve a polícia no final, que exibe a assinatura da campanha.
“Watch_Dogs” será lançado para Xbox 360, Xbox One, PlayStation 3, PlayStation 4, PC e Wii U no dia 27 de maio.
Post originalmente publicado no Brainstorm #9
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“Console Wars” is the author Blake J. Harris’s take on one aspect of the video game industry.
AT&T is poised to announce a takeover, people briefed on the matter said on Saturday, ushering in another transformation of the telecommunications industry.
In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies.
In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time Warner Cable and Verizon.
The Lab connects companies seeking to advance new media technologies with university labs, programs and talent in New York. It was launched in 2010 by the New York City Economic Development Corp., New York University and Columbia University.
According to Adweek, all Publicis Groupe agencies have the chance to participate in the Lab’s media research initiatives, covering areas like design, data science and engineering.
This development will likely benefit clients in the end, but in the near term it may help high quality talent choose between offers from an Omnicom- or WPP-owned shop, and a similar offer from a Publicis-owned shop.
The post Publicis Groupe’s Digerati Join NYC Media Lab appeared first on AdPulp.
(TrendHunter.com) Batman is usually a brooding character, rife with angst and emotion, but this sad Batman meme takes it to a new level. Ben Affleck has taken over the mantle of the Dark Knight and he obviously feels…
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