Print
Volkswagen
Stops you when you don’t stop.
Advertising Agency:Acw Grey, Tel Aviv, Israel
Executive Creative Director:Tal Riven
Creative Director:Idan Regev
Copywriter:Kobi Cohen
Art Director:Karin Gross
Illustrator:Yoel Feldman
Executive Client manager:Anat Leventon
Supervisor:Sarit Sternhell
Account Manager:Gili Aladgem
Special Projects Producers:Galit Siman-Tov
Print
Surfrider Foundation
Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Directors:Eric Esculier
Copywriter:Eric Esculier
Illustrator:Eric Esculier
Print Production:The Shop
Wouldn’t it be great if you had an easy-to-understand, simple-but-informative overview of major social media channels and how to effective use them that you could refer to on a daily basis, give to a co-worker or pass along to your client?
Well here it is. It’s a blueprint that will help you get the most you can for your brand out of the big 6 social networks; Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+. Entitled “6 Blueprints for Social Network Success,” this quick-read collection of information will provide you with more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills.
Download the guide now and put these tips to work for your brand today.
Online, Mobile
Renault
Extraespace. The first branded app that gives you more space for your tweets.
30 years ago Renault launched the Espace, the first MPV in the world. Today the MPV market is filled with cars that are very similar to one another, but nobody realizes that the Espace is the most spacious one.
Our job was to put the Espace back into the conversation in the era of social media and remind people of its advantage over competition. Renault wanted the campaign to involve Twitter, as the social media platform is closest to the Espace target audience in terms of age and interests. We did this by demonstrating, not telling, users about the car’s extra space in a relevant way.
Extraespace is the first app that expands normal tweets past their limit of 140 characters. All you have to do is to launch it, write a 280-character message and tweet it. The app posts the extended tweet directly to your Twitter profile, along with an advertisement for the Espace.
The extended tweet demonstrates the product promise in a way that’s relevant to Twitter users and, at the same time, puts the Espace back into the conversation. Extraespace was achieved through a dedicated microsite and is available for Apple and Android.
Advertising Agency:Publicis, Milan, Italy
Creative Directors:Bruno Bertelli, Cristiana Boccassini
Digital Creative Director:Domenico Manno
Art Director:Domenico Manno
Copywriter:Daniele Papa
Interaction Designer:Santi Urso
Motion Designer:Mauro Lucafò
Digital Project Manager:Mauro Ceppi
Account Director:Emanuela Dionisi
Account Supervisor:Benedetta Virga
Illustrateur polonais, architecte de formation et batteur du groupe punk rock « Les Bandes Noires », Dawid Ryski a travaillé tout un univers autour de ses différentes inspirations pour créer ces posters créatifs de groupes de musique : de Metronomy à Pharrell Williams, Justin Timberlake et Depeche Mode. A découvrir.
Partners Andrews Aldridge has been appointed by the sausage brand Heck as its lead advertising agency.
Quick BBDO update: our source confirms that Steve Rutter, a longtime presence in the agency’s Manhattan offices, has moved to the West Coast.
The reason for the move concerns the Wells Fargo account. Rutter will oversee creative on Wells while fellow ECD Craig Mangan—who left GS&P in 2012 to take the executive position–maintains creative oversight on all the office’s other accounts.
A tiny bit of backstory: the ink has just dried on the Wells Fargo deal, signed in March. Rutter officially joined the SF team in April and, prior to this move, he spent a majority of his career (a whopping 24 years) at BBDO New York, most recently holding the EVP/ECD titles. During that time, he managed the E*TRADE, Bank of America and AIG accounts (among many, many others).
New Career Opportunities Daily: The best jobs in media.
Following Intuit’s Super Bowl spot for the Small Business Big Game winner, GoldieBlox, the company is also supporting the three runner-up finalists by providing each with their own 30-second spot to air on Fox Sports 1 and 2 throughout May and June. The runners up — Barley Labs, Locally Laid Eggs and POOP Natural Compost — will receive produced :30 spots.
The three 30-second spots – “Just Dogs,” “Freedom” and “Glennda” – will run on Fox Sports 1 and 2 in May and June as well as on Intuit’s YouTube channel and will be promoted on the company’s Twitter and Facebook. Each spot is also available for the individual businesses to share on their own social channels.
“Our goal for Small Business Big Game was to create a program where everyone wins, while recognizing small businesses on a national stage,” said Ken Wach, vice president of marketing, Intuit Small Business Group. “Providing these worthy small businesses with a national advertisement gives these finalists a voice that will grow their business and inspire others.”
After their involvement in the Intuit Small Business Big Game program, each of the three small businesses experienced significant business increases.
Barley Labs treats are now being sold nationally on Wag.com, Facebook likes increased 118%, sales increased 121% and the program also enabled the company to qualify for a loan for a new facility.
POOP experienced a 705% increase in website traffic, Facebook likes increased 145 percent and Twitter followers increased 242%, their largest retail customer tripled their order and the company went from selling 250 bags in the first 6 months to selling 800 bags in one day.
Locally Laid reports a 300% increase in feed-related sales, a 30-percent increase in egg sales and a 100-percent increase in shirt sales.
In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection.
This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio in which 450 tattoo artists were trained to check their customers for signs of skin cancer. That follows last week's magazine ad from Nivea and FCB São Paolo, which included a removable child-tracking bracelet to help beachgoers from losing their kids.
The Sol de Janeiro work, which relied on lectures from an oncologist, is a smart if narrowly targeted way to raise awareness and signal the brand's devotion to the cause. And for what it's worth, some of the artists have already pointed their clients toward dermatologists, according to the video.
It's also a way better idea than any campaign that encourages consumers to actually get branded tattoos.
Yesterday M&C Saatchi LA launched a new campaign for the San Diego Zoo Safari Park’s new Tiger Trail exhibit, opening to the public on May 24, 2014. The multimedia campaign consists of TV, print, digital, outdoor and transit, targeting the Southern California region.
All three of the TV spots in the campaign feature kids visiting the new Tiger Trail at the San Diego Zoo Safari Park and meeting a real Sumatran Tiger face to face, allowing them to tap into their own “tiger power,” which they put to unexpected use. In “Guitar Star” featured above, for example, a tween boy (with a somewhat disturbing mustache) continues rocking out at full volume even after his father pulls the plug on his amp.
“Tigers have an almost mythological connotation for their power and mystique. We wanted to show kids tapping into that to develop their confidence, their own tiger power, explained James Bray, creative director at M&C Saatchi LA.
“With the debut of this new exhibit, our guests will have a thrilling and awe-inspiring personal encounter with majestic Sumatran Tigers, and at the same time learn of the threats to this critically endangered species,” said Ted Molter, Chief Marketing Officer for San Diego Zoo Global. “This campaign playfully asks our guests to identify with the confidence and power of tigers in the hopes that it will build greater appreciation for one of nature’s top predators.”
Stick around for “Monster Truck” and “Fireman,” along with credits, after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) This Lifeproof case is a little on the chunky side, but the LifeJacket Float is actually like suiting your phone up in a bright orange life jacket so that it can safely go in the water.
The case…
Depois de uma campanha de gosto bem duvidoso sobre a Copa do Mundo, como “Imagina a Festa”, a Brahma deu uma aliviada com a “Cevada da Granja Comary” e agora, finalmente lançou uma campanha que pelo menos eu achei bacana. O Movimento 11 é uma iniciativa que propõe aos casais brasileiros comemorarem o Dia dos Namorados no dia 11 de Junho, pela primeira vez na história.
A justificativa? A abertura da Copa do Mundo, claro, agendada milimetricamente em 12 de Junho, uma data polêmica entre 8 em cada 10 namoradas de fãs de futebol. (Não estou sendo machista, ok? Eu também sei que tem um monte de namoradas fãs de futebol, por isso eu disse “8 em cada 10″)
Achei o vídeo divertido e com uma boa missão. Afinal, nenhum casal vai querer jantar num restaurante romântico à luz de velas com um baita telão transmitindo Brasil X Croácia 😉
Post originalmente publicado no Brainstorm #9
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In this Dutch ad for Vifit, a health drink that apparently helps keep you focused, a college girl does her best to distract a guy from his studies. But since he’s drinking the magical Vifit, even a hot girl who strips down to her underwear and does a dance routine on the table right in front of him can’t sway this guy from concentrating on his studies. Via.
We haven’t seen ad ad this blatantly sexual in a very long time. Thank you, Vifit.
For years — perhaps eons — mankind has fervently debated the question: Is it the size of the wave or the motion of the ocean?
In one fell swoop, Omnicom and Publicis executives have provided us with an answer, at least as it pertains to our industry. Bigger doesn’t mean better.
Last July, I wrote about “Three Reasons Why the Birth of Publicis Omnicom Is Good for Small Agencies.” Today, I’m writing about three reasons why the collapse of the mega-merger is even better.
As fotos de autorretratos a um braço de distância têm uma qualidade razoavelmente limitada. Às vezes falta um melhor ângulo, ou a iluminação é deficitária, e se for uma foto tirada no espelho, ainda tem o famoso reflexo do flash para atrapalhar.
Brincando com esse ponto fraco de uma selfie, a National Geographic, em parceria com a Diomedia Stock Photos Brazil, criou uma campanha que quase fica disfarçada de ação a favor dos animais, mas que milita mesmo por imagens de mais qualidade.
“Existem diversas fotos horríveis de animais”, destaca o slogan, sugerindo as fotografias da National Geographic como uma alternativa de retratos melhores dos bichos.
Post originalmente publicado no Brainstorm #9
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Jacob Van Loon est un artiste et designer américain qui mélange des éléments organiques, linéaires et géométriques à ses peintures esthétiques et abstraites inspirées de la cartographie, l’architecture et le design des illustrations scientifiques. Une sélection de son travail est à découvrir en images.
Some things are integral to the New York experience, and getting lost in Dr. Zizmor's subway ads (which have been up since at least the early '90s) is one of them. But one graphic design student doesn't see it that way. Hyo Hong finds them graphically offensive and has set out to clean them up.
On the surface, her redesign makes a lot of sense for the dermatologist. As you'll see in the video below, she's changed the side of the ad that reads "clear skin" to have just that—a clear background, which reinforces the ad's message.
But if Hong had done her research, she'd know she's only helping Dr. Zizmor's lie. (His Yelp reviews tell quite a different story from his ads.) And let's be frank, she's being a bit rude. New Yorkers deal with a lot of shit, and these ads are part of what makes the city great. They are a weird little gem that has stood the test of time. The bizarre rainbow, the horrendous before and after photos—well, they help distract you from the "It's showtime" crew or someone's overbearing cologne.
Thanks, Hyo Hong, but do we really need an underground Giuliani looking out for our aesthetic well being?
Via Gothamist.
Em março, a Dulux apostou em um mundo onde as cores eram proibidas, em um filme que despertou em muita gente uma espécie de “Pleasantville-feelings”. Agora, mais uma vez com criação da BBH de Londres, a marca de tintas dá continuidade à campanha Change Your Storycom um novo capítulo para a trama.
Desta vez, a história usa como referência a época da Lei Seca, mas em vez da proibição de bebidas alcóolicas, mais uma vez são as cores que estão fora do alcance da população… a não ser que você frequente algum estabelecimento clandestino.
O que chama a atenção nesta campanha da Dulux, além de ser muito bem-feita, é a capacidade de sair do lugar-comum dos tradicionais comerciais de tintas, criando uma narrativa em torno do produto e mostrando que as cores, mais do que mudar um ambiente, é também capaz de mudar a vida das pessoas.
Post originalmente publicado no Brainstorm #9
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Good customer segmentation is important, but it’s not the starting point of a targeted marketing communications or media plan, especially today when the clarion call is for marketing efficiency. Today the combination of available data, big-time processing power, asset management and marketing automation technology means we can really target individuals at scale, using business rules and decision-ing logic to trigger the “right time, right place, right message to the right person” ideal we’ve been making conceptual PowerPoint slides about for decades.
To target is “to select as an object of attention or attack.” While “attack” is a little severe as a marketing term (albeit less disingenuous than “engage”), it means selecting something with precision, assuming a high likelihood of a particular outcome. Given the latter clause, I’m struck by how many marketers have conflated segmentation with targeting. “Should we create a contact strategy for the Power Millennials segment?”
Umno.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
