BBH North America CEO Pat Lafferty, New York CCO Ari Weiss Are Leaving the Agency

According to an internal memo sent to staff by creative chairman John Patroulis and obtained by Ad Age, BBH North America CEO Pat Lafferty and BBH New York CCO Ari Weiss are both leaving the agency.

According to the memo, Lafferty and Weiss are leaving the agency to pursue unspecified, but separate, opportunities. It also states that the agency plans to “immediately start the search for the next CEO,” although the scope of the new appointment will be New York, rather than North America, according to AdAge’s sources. BBH global chief growth officer Mike Densmore will also fill the role of interim CEO during this search. 

Lafferty joined BBH in the North American CEO role in May of 2013, following nearly three years at McCann Worldgroup. With McCann he served as managing director, global brand community and then COO, North America. Prior to joining that shop, he spent three and a half years serving as CMO for Travel Channel, following two years as senior vice president, marketing for Discovery Communications.

Weiss was promoted to the chief creative officer role in January, when Patroulis ascended to his current creative chairman role; he originally joined BBH New York in March of 2011 as executive creative director after serving stints in CD roles at BBDO, GS&P and 180LA and writing copy for Cliff Freeman & Partners and W+K.

Patroulis will move back into his former CCO role in addition to his creative chairman duties. “This has the benefit of creating a simpler leadership structure – creative/strategist/account – which has worked out pretty well for BBH throughout its nearly 35-year history,” he wrote in the note to staff.

Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love

When you’ve lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in Times Square, subway delays and closures, hour-long waits for brunch. The list goes on.

At the center of all the pain and annoyance is one guiding light—food delivery service Seamless. It’s a staple to many New Yorkers, and the brand’s latest ads from BBH New York aim to show just how important it is to the city—and how much it understands your New York-related struggles. 

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3 Agency Interns Have a Plan to Get More Women Into Google's Image Results for 'CEO'

Search for “CEO” on Google Images, and you’ll find only a handful of the first 100 results include female faces. Of those, one is a stock photo and another is … CEO Barbie.

A 2015 study by CNNMoney found that 14.2 percent of leadership positions in the S&P 500 are held by women, and according to nonprofit Catalyst, only 4 percent of top companies are currently led by female chief executives.

To help change Google’s own male-dominated portrayal of CEOs, three aspiring agency professionals working their way through BBH’s internship program, The Barn, want to change that fact with the help of some strategic SEO magic.

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BBH London Parts Ways with Deputy ECD, Managing Partner Caroline Pay

BBH London deputy executive creative director, managing partner Caroline Pay is leaving the agency, More About Advertising reports.

In Pay’s place, BBH promoted creative managing partner Ian Heartfield and Black Sheep Studios CEO Anthony Austin to deputy executive creative director roles. Pay’s departure follows that of managing director Mel Exon and joint strategy chiefs Jonathan Bottomley and Jason Gonsalves for other agencies earlier this year, leaving BBH with a completely new management team.

“We want to amplify and accelerate the creative momentum that is building at BBH right now,” BBH London executive creative director Nick Gill told More About Advertising. “Ian and Anthony are two proven BBH leaders and they share a burning ambition to make BBH the creative powerhouse that we all want it to be.”

Pay joined BBH London as a managing partner at the beginning of 2014 and received a promotion to deputy executive creative director that November. While with the agency, she worked with brands including BBC, Tesco and Refuge. She arrived at BBH from Mother London, where she served as creative director for three and a half years, working with brands such as Post Office, New Look, GREAT Britain and Boots. Prior to that she spent nine months in the same role at karmarama, working on the agency’s account. That followed a brief stint as a freelance creative with W+K’s London and Tokyo offices, focusing on the Honda account. Before that she spent a previous stint with BBH London, serving as a creative director for nearly two years while working on Levi’s and other accounts. 

Heartfield joined BBH London as a creative director back in May of 2011 and has worked with brands including Audi U.K. and St. John Ambulance with the agency. He joined BBH London from BMB, where he spent a year serving in the same role, following two years as a copywriter and creative director with Fallon London and over three as a copywriter with AMV BBDO.

Austin has served as CEO and executive producer of BBH London’s Black Sheep Studio since the beginning of 2015, following nearly eight years as head of video production with Mother London.

Colle+McVoy Hires Laura Fegley as Its New ECD

Colle+McVoy hired Laura Fegley to serve as its newest executive creative director in Minneapolis. Fegley will be tasked with overseeing the agency’s creative department along with CCO Mike Caguin while also overseeing key global accounts and playing a role in business development. 

“Laura is that incredibly rare combination of creative talent, culture builder and the kind of leader anyone would die to work for,” said Caguin in a statement. “As for her breadth of experience, long list of accolades and range of work, it all speaks for itself. Laura is a perfect fit for Colle+McVoy.”

Fegley joins the agency from BBH New York, where she served as executive creative director since February of 2012 and oversaw creative for brands including Vaseline, Calphalon, Rubbermaid, The Guardian and Graco. (Her departure follows the May news that Rubbermaid parent company Newell Brands had decided to move its business from BBH to JWT without a review.)

Prior to her stint with BBH, Fegley spent two years as a creative director with JWT New York and nearly two years as a freelance creative director/copywriter after that. She joined JWT New York after three years as a freelancer, which followed a three-year stint as vice president, creative director at Cliff Freeman and Partners. Aside from the aforementioned brands, Fegley has worked with Stouffers, Toll House, DSW, TBS and Fox Sports, among others, over the course of her career. She has freelanced with agencies including CP+B, TBWAChiatDay L.A., DDB, Mother Sapient Nitro, FCB and Ogilvy. 

“Minneapolis has such a strong ad community and Colle+McVoy is not only successful, but has built the foundations to become the next evolution of an ad agency,” said Fegley. “I’ve been so blown away with the team and will use my experience to add to the recipe.”

Samsung Made VR Bedtime Stories for Kids and Parents Who Can't Be Together in Person

Virtual reality still has a lot to prove. And today it takes a big step toward demonstrating its potential everyday usefulness with a cool Samsung campaign that simulates one of the most intimate family traditions—the parent-child bedtime story.

With help from BBH London, Samsung Electronics has launched a live VR storytelling app called Bedtime VR Stories, which is designed to have a parent and child read together inside a VR world when they can’t be physically together. They each wear VR headsets and can talk to each other—and see a version of each other—inside the world as they read together. (The app uses a combination of VR and Voice over Internet Protocol—or VoIP—technology.”

Bedtime VR Stories launches with a single tale, titled “The Most Wonderful Place to Be.” Parent and child sit on a magical bed during the five-minute experience and visit three places—the Arctic, where they meet Jen the Penguin; a prehistoric world featuring Dan the Dinosaur; and outer space, where Robot Jo treats them to a musical finale.

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GrubHub Inc. Names BBH NY AOR for Seamless in New York

BBH NY Raises Awareness for Great Nations Eat

BBH New York launched a PSA campaign on behalf of Great Nations Eat, a partnership between national anti-hunger organization Share Our Strength and the filmmakers responsible for the Participant Media documentary A Place at the Table.

A series of spots released in time for the Fourth of July tackle the myth of the American Dream, with unfavorable comparisons between hunger statistics in the United States and other countries. Representatives of these other countries present stark realities about hunger in the U.S. and decide that their country must do something to help, echoing PSA campaigns in the U.S. calling for aid to developing nations. It hammers home the message that far too many people in the country suffer from hunger and a lack of access to nutritious food. While it might not surprise viewers that a nation like Germany has less of a hunger problem than the U.S., many may be surprised by ads showing that the nation lags behind China and Slovenia in the category, making for a memorable and impactful call to action.

“Hunger exists in every community and it affects the life of 1 in 6 Americans. That doesn’t happen in any other developed nation. It shouldn’t happen here,” said Billy Shore, founder and chief executive officer, Share Our Strength. “Ending hunger is possible. It will take public awareness and political outreach to build the necessary national will. It will take nonprofits, corporations, media outlets and government, all working together with ordinary citizens. That is Great Nations Eat.”

“The media landscape today looks very different than it did in 1968,” added Tom Colicchio, executive producer of A Place at the Table.

BBH Acquires Domani

BBH beefed up its digital operation with the acquisition of 14-year-old Brooklyn digital agency Domani, which will operate as a separate unit under its own name, Adweek reports. Also as a result of the deal, Domani founder and president Jonathan Hills will join BBH’s senior leadership team as digital chief, working closely with head of integrated production and technology Carey Head.

During its 14-year history, Domani has worked with clients including Coca-Cola, Sony, VH1, Random House and Estee Lauder. The agency had a second office in Chicago, but shuttered the operation back in July of 2011. Domani worked with BBH New York last November, providing digital design and development for the agency’s “Greatness Awaits” campaign for Sony’s PS4.

Seth Alpert, managing director at investment bankers AdMedia Partners, told Adweek “the challenges agencies face as audiences continue to migrate to digital and social, requiring traditional shops to ramp up digital capabilities faster than ever” as the impetus behind the acquisition. He added that “while the digital world continues to change rapidly, it’s the independents that are likely to be better in keeping up than larger traditional agencies, giving shops like Domani an edge in what it brings to BBH.”

Orange Is the New Black's Latest Inmate Is a Character From a Virgin Ad Campaign

Last year, Virgin Media in the U.K. introduced an ad character who’s literally a night owl, staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is one step closer to her anti-heroes on Orange Is the New Black.

A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends Ally to Litchfield Penitentiary, where she becomes the latest orange-clad newbie inmate. And the show’s famous characters even filmed scenes with their freaky new cellmate. (Not surprisingly, Suzanne “Crazy Eyes” Warren takes a shine to her new feathered friend—either because they have a similar stare, or because Crazy Eyes befriends everyone.)

The spot actually combines new and existing footage. It’s an interesting bit of film, considering all the players involved.

“It’s a piece of content involving an entertainment property, a subscription streaming service and a broadband provider,” says Jeremy Ettinghausen, innovation director at BBH and BBH Labs. “It stars characters from a TV show interacting with characters from an advertising campaign, in an advertising campaign for a TV show, a broadband provider and a subscription entertainment service. Is this a new content type? We don’t know. Is it interesting? We think so, maybe simply because we can’t put it in a box.”

The campaign is running online, on social media, in retail, and on video on demand. The third season of Orange Is the New Black hits Netflix on Friday.

Client: Virgin Media
Head of Brand Advertising & Sponsorship: Ellie Tory
Partnership Marketing Lead: Rob Cannon
Agency: BBH London
Creative Team: Dan Morris & Charlene Chandrasekaran
Creative Director: Tom Drew & Uche Ezugwu
Strategist: Elle Graham-Dixon
Account Team: Phil Lloyd
Production Company: Black Sheep Studios
Editing House: Black Sheep Studios
Post Production: OutpostVFX
Sound: Factory

‘They Grow Up Fast’ in BBH’s Latest for Robinsons

A baby grows into a man in just 60-seconds in BBH’s latest ad for British juice brand Robinsons.

At the start of the ad, a mother and father lounge on a blanket in the yard and “Give Me Just A Little More Time” plays as their baby crawls, and then walks, away. Soon, through the magic of CGI, he grows up before their eyes. The next thing they know, he’s an angsty adolescent bashing away at the drums and then finally a grown man ready to start a family of his own. Through all the changes, though, he still reaches for a glass of Robinsons. While the CGI effects can be a little off-putting, or, as Adweek put it “a little creepy in an Evian-like way,” the approach is endearing enough to work past the difficulties, ending with the tagline “Play Thirsty.” The ad launched last weekend on Britain’s Got Talent and is supported by print, digital and OOH efforts.


Client name and title: Helen Gorman, Brand Director
BBH Executive Creative Director: Nick Gill
BBH Creative Director: Dominic Goldman
BBH Creative Team: Nikki Lindman & Toby Brewer
BBH Business Lead: Heather Cuss
BBH Team Director: Rebecca Levy/James Rice
BBH Team Manager: Louise Long/ Joanna Rose
BBH Strategy Director: Lilli English
BBH Strategist: Damien Le Castrec

—Film Credits
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
DoP: Luke Scott
VFX Producer: Amy Richardson
VFX Supervisor: Tom Harding
CG Supervisor: Carsten Keller
Grade: MPC
Colourist: Jean-Clément Soret
Editor/Editing House: Stitch

A Kid Grows Up Really, Really Fast in BBH's Latest Cute Ad for Robinsons

BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous “Pals” ad from 2013, which really is one of the great twist-ending ads ever.

Now, agency and client are back with a fun new :60 that uses some mildly freaky CGI to illustrate the new theme “They grow up fast.”

We open on a mom, dad and baby boy. But within seconds, he’s always getting bigger and bigger, and trying to run away from them. While some of the visual effects are maybe a little creepy in an Evian-like way, there’s enough humor here that the spot works—and ends up being endearing.

The tagline is, “Play thirsty.”

The campaign launched Saturday on Britain’s Got Talent. The spot will be supported by out of home, digital outdoor and online advertising.

Client name and title: Helen Gorman, Brand Director
BBH Executive Creative Director: Nick Gill
BBH Creative Director: Dominic Goldman
BBH Creative Team: Nikki Lindman & Toby Brewer
BBH Business Lead: Heather Cuss
BBH Team Director: Rebecca Levy/James Rice
BBH Team Manager: Louise Long/ Joanna Rose
BBH Strategy Director: Lilli English
BBH Strategist: Damien Le Castrec

—Film Credits
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
DoP: Luke Scott
VFX Producer: Amy Richardson
VFX Supervisor: Tom Harding
CG Supervisor: Carsten Keller
Grade: MPC
Colourist: Jean-Clément Soret
Editor/Editing House: Stitch

—Print Credits
BBH Producer: Katerina Gharraph
BBH Designer: Rob Wilson
Animation: Smoke & Mirrors

Three Creative Directors to Leave BBH

BBH-LogoThree creative directors will soon be leaving BBH in the midst of a reshuffle, Campaign reported. Sam Oliver and Shish Patel, who have worked together as a creative pair since 1999 will be leaving the agency, as will Matt Doman. Details of the departures of still being finalized, but, according to Campaign, the creative directors are not leaving for another agency and at the present time “do not have jobs to go to.”

Oliver and Patel joined BBH from W+K in 2013, and have also worked together at DDB London, where they worked on the Cannes Grand Prix-winning “Parallel Lines” for Phillips in 2010. Doman arrived at BBH from BMB in 2010, along with creative partner Ian Heartfield, who will remain at BBH. The pair previously worked together at Abbott Mead Vickers BBDO, where they won a Film Grand Prix at Cannes in 2006 for their work on Guinness’ “noitulove.”

The creative departures follow the arrivals of Paco Conde and Beto Fernandez, the executive creative directors behind Dove’s Titanium Grand Prix-winning “Real Beauty Sketches” campaign in November of 2014.

“We’re very glad Sam, Shish and Matt are staying with us for the next few months to help us complete some really exciting projects,” Nick Gill, BBH executive creative director, told Campaign. It is unclear specifically when the trio of creative directors will depart the agency.

Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious “Bookbook” ad, imaging the Ikea catalog as a futuristic gadget, and the parody of The Shining for Halloween.

Now, BBH and Ikea take you inside the bedroom, promising to “improve your private life” in this latest spot—which is quite suggestive, pun filled and faux-retro in parts.

Between Ikea and Durex, advertising is certainly bringing couples closer this week.

Client: Ikea
Agency: BBH Asia Pacific
Executive Creative Director: Scott McClelland
Creative Directors: Tinus Strydom & Maurice Wee
Senior Art Director: Janson Choo
Senior Copywriter: Khairul Mondzi
Business Director: Tim Cullinane
Associate Account Director: Manavi Sharma
Project Director: Lesley Chelvan
Producer: Wendi Chong
Head of Film: Daphne Ng
Social Strategist: Josie Khng
Director: Carlos Canal
Production House: Freeflow Productions
Editor: Jason Denning
Post Production House: BlackSheep Live
Audio Production: Fuse Audio
Executive Creative Director: Scott McClelland
Creative Directors: Tinus Strydom & Maurice Wee
Senior Art Director: Janson Choo

Mentos Pack a Seriously Fresh Punch in This Hilarious Ad with a Perfect Twist Ending

This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it’s so memorable.

It also sends up fresh-breath kissing clichés. Right from the start, the subtly awkward acting hints that a twist is coming, but it’s not clear exactly what until the payload hits … and it really doesn’t disappoint.

And while cute animals, as a rule—and in ads—may not be particularly fresh, this one definitely gets pretty rude with the driver. Loverboy can be happy he wasn’t the one to catch it, though hopefully the product doesn’t actually taste like rabbit, too.

The spot positions NOWMints as “little moments of pleasure.” The spot will air only in Italy, though of course it’s online for the rest of the world to enjoy, too.

Client: Mentos NOWMints
Agency: BBH London
BBH Creative Team: Shelley Smoler & Raphael Basckin
BBH Creative Director: Gary McCreadie & Wesley hawes, Shelley Smoler & Raphael Basckin
BBH Strategist: Jamie Watson
BBH Strategy Director: Ben Shaw
BBH Business Lead: Carly Herman
BBH Team Director: Tom Woodhead
BBH Team Manager: Francois d’Espagnac
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Blink
Director: Benji Weinstein
Executive Producer: James Bland
Producer: Patrick Craig
DoP: Simon Richards
Post Production: The Mill
Editor/Editing House: Max / Stitch
Sound: Sam Ashwell / 750mph

BBH LA Gets Mark Mothersbaugh for Google Play Series

BBH Los Angeles worked with Devo’s Mark Mothersbaugh in the latest installment for Google Play’s “California Inspires Me” series, a collaboration with California Sunday magazine featuring interviews with notable Californians set to animation.

Mothersbaugh describes growing up legally blind and how he wasn’t really interested in music until he saw The Beatles on The Ed Sullivan Show. The animation, directed by Madrid-based duo Manson, works really well to bring the interview to life. Between the dreamy animation and the always interesting Mothersbaugh, it makes for a very enjoyable viewing experience (especially if you’re a Devo fan), not dragging at all while clocking in at over three minutes.

“We wanted to get across the surprising way the state of California can be this great, unexpected haven for creativity—a place for dreamers and misfits,” Josh Webman, creative director at BBH LA, told Adweek. “There’s a certain allure there, and an ideal that feeds right into a dreamy fantasy. To that end, we do always ask the illustrators to give us a bit of a surreal/fantasy vibe. That’s the great thing about animation: You can open it up and tell a person’s story in a less formal way.”

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad

Google Play has been running a great branded content series from BBH Los Angeles called “California Inspires Me,” featuring interviews—which are then set to animation—with famous Californians talking about their upbringing. It’s a collaboration with California Sunday magazine (the regional print offshoot of nonfiction event series Pop-Up Magazine), and the results have been fantastic.

The latest spot in the series breaks today, featuring Devo’s Mark Mothersbaugh, who explains how he grew up legally blind and initially wasn’t that interested in music. It’s a lovely way to tell these kinds of stories. Have a look here:

To get an idea of how this campaign works behind the scenes, AdFreak chatted with Josh Webman, creative director at BBH L.A.

AdFreak: Can you describe the collaboration between BBH, California Sunday and Google Play? Who’s responsible for what?
Josh Webman: Everyone at Google and BBH loved the Pop-Up Magazine series. It was an incredible, sort of, “happening,” where on one night different artists, journalists and filmmakers present their work on stage—and then it all goes away. Nothing is filmed or recorded. As it turned out, Pop-Up was starting a new magazine series called California Sunday, and they were really interested in story advertising. The timing was perfect.

We all worked together to create the “California Inspires Me” series of print ads and animated films. It’s been a true collaboration between the three partners, with everyone bringing value to the work. We’re fortunate to have a client like Google Play, who is a big believer in creating advertising that doesn’t feel like advertising and putting content out into the world that is authentic and inspiring.

How do you choose the interviewees?
We all kind of go around the room and try to think about who has a truly unique story. Whose story would be fun to bring to life? Everyone has a say.

What’s the process like for the interviews? Do you sit down and have a long chat and then pick the best part? Is it more structured than that?
The studios team at California Sunday is amazing at getting people to open up. They have a deep roster of producers and writers from This American Life and public radio, who have a knack for getting the most interesting morsels out of their subjects. We would then all pore over the interview and transcripts afterwards, pick out the nicest bits, and start carving out a narrative.

Is the audio edited a lot?
We usually have somewhere between 45 minutes to an hour and a half of unedited conversation. Then, we cut down—as is always the case, we end up having to kill a few of our babies for the sake of a nice, tight story.

Do you then find animators to put pictures to the words?
Actually, we are already researching animators well in advance of the interview. Sometimes, this is the hardest part of the whole process, because each one of us has this back-pocket, laundry list of animators we’ve been dying to work with. So we’re all kind of jockeying for our favorites. But it all becomes a little clearer when we finally land on an interview subject. There was always a “eureka” moment, where we knew the subject and the animator just belonged together. It’s matchmaking.

What led you to Mark Mothersbaugh?
Who doesn’t love Devo? We were all fans. But really, Mark is so much more than Devo. He has such a dynamic and varied body of work, and the trajectory of his career has taken so many fascinating and unexpected turns. It felt like, “Why wouldn’t we want to tell that story? It’s riveting.”

In many ways, he embodies what we think of when we think of a multidimensional artist. He just has so many tools in his belt. And his personal story—how he “made it,” how he became who he is—is just as interesting as the art he creates. Mark has influenced whole generations, and in different mediums, too. He just seemed perfect for this project.

You got Madrid-based directing duo Manson to direct this. Why them?
Because they’re amazing. That’s the short answer. The long answer is, our design director, Florencio Zavala, came across the work of street artist/illustrator SAWE—one half of Manson—and we were all blown away. After one viewing of Tomás’s work as well, we knew we had to work with this crew. Mark’s story is fascinating, and we knew these guys would really elevate it. And they did. Knocked it out of the park.

What other videos have you done?
We’ve done “California Inspires Me” profiles on director Mike Mills, and the indie singer Thao Nguyen. And of course, Jack Black. We are hard at work on the next few installments, and they are great, really interesting, inspiring people whose stories are told beautifully. The diversity of the subjects is key, so we are trying to surprise people. We really hope everyone likes them.

The whole series has a dreamy vibe. Was that the intent all along?
We think so. It’s the California way, right? We’re all based in California—BBH L.A., Google Play, and California Sunday—so we wanted to have that feeling come across in the films, but subtly—we didn’t want to be heavy handed about it.

We wanted to get across the surprising way the state of California can be this great, unexpected haven for creativity—a place for dreamers and misfits. There’s a certain allure there, and an ideal that feeds right into a dreamy fantasy. To that end, we do always ask the illustrators to give us a bit of a surreal/fantasy vibe. That’s the great thing about animation: You can open it up and tell a person’s story in a less formal way.

What is the series trying to say, deep down, about California?
California is thought of as a lot of different things. Thanks in part to the film industry, we know it’s a place where artists come to, but it’s also a place where artists come from. It is a creative mecca as rich and diverse as any in the world, from the beat scene in the ’50s, Haight-Ashbury, Beautiful Losers, Ray and Charles Eames to Compton, Silicon Valley, Sound City, the Sunset Strip, Disney, Pixar, CalArts and Grand Royal.

California is a place where people not only find their footing, but grow and bloom, developing as people and as artists. BBH, California Sunday and Google Play wanted to shine a light on that idea. It really is a magical place, and it’s cool to hear how California does in fact inspire people. We’re all hoping, in our own way, that the series inspires others as well.

See the previous videos from the series here:

Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine's Day

Ikea often does humorously naughty ads around Valentine’s Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine’s Day. And last year it stacked a pair of chairs suggestively in an ad with hot wood-on-wood action.

Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media—showing off the chain’s new line of “beds.” Pretty cute, though I’m not convinced that bench is up to the task.

BBH LA Hires Two New Creatives

bbh la 1

The BBH organization continued its 2015 reshuffling today by hiring two new creative leaders in its Los Angeles office.

Peter Albores (above) and Kristian Grove Moller (below) will be CD and ACD, respectively, at BBH LA. The move is effective immediately, and the two will each work across all of the office’s accounts.

bbh la 2


Albores joins the BBH West Coast team from BBDO New York, where he served as a creative director since late 2010. While at BBDO, he worked on multiple accounts; recent noteworthy campaigns include AT&T’s “It Can Wait” texting and driving PSA and a somber animated ad commemorating the opening of the 9/11 Memorial Museum.

Prior to joining BBDO, Albores was a senior copywriter with 180 Amsterdam; previous positions include copywriting stints at both Saatchi & Saatchi New York and GS&P.

Moller spent the last three years as ACD at David&Goliath, and you’ll find his name on that agency’s recent, increasingly unusual campaigns for Kia. The new ACD, who hails from Denmark, also spent time at Sid Lee and worked as a freelance art director before moving to David&Goliath (clients include adidas, Nokia, and Swatch).

This hire is only the most recent in a string of changes at BBH. Over the past month, the agency promoted most of its New York-based creative team, named Frances Great (formerly of BBH Asia) managing director of its LA office, and invented the “Head of Talent” position (that’s “HR Director” to this guy) for former Head of Talent Management Armando Turco.

ECD Pete Sjoenell explains:

“…we’ve ramped up new business; launched production company The Creative Studio with Scooter Braun’s SB Projects [Ed. note: that’s the Justin Bieber guy]; and even launched a West Coast outpost of our brand invention business, ZAG.

Peter and Kristian both represent the bold spirit we’re looking for in our office, and their body of work demonstrates a bravery in their creative approach that will make them perfect additions.”

Because you didn’t ask, click here to visit Moller’s portfolio page and here for Albores’.

BBH Celebrates 50 Years in the UK for KFC

BBH London celebrates KFC’s 50th anniversary in the UK with a new 60-second spot entitled “Families.”

The ad continues the agency’s recent feel-good efforts, such as “The Boy Who Learnt to Share” and “<a href="Fans.” Like those spots, BBH London’s most recent effort positions KFC as a treat that brings families together. “Families” follows an adopted son named Andy through major life events, ending with him all grown up and visiting his family  over a meal from KFC. Directed by Ben Liam Jones, the spot carefully tells its story about family and the passing of time, employing  sentimentality without seeming over-the-top and using the family’s story as the basis for celebrating KFC’s milestone. The tagline, “Celebrating 50 Years of Family,” is designed to avoid making the brand seem self-congratulatory.


Creative Agency Bartle Bogle Hegarty
Creative Matt Fitch / Mark Lewis
TV Producer Jodie Sibson / David Lynch (Asst)
Film Production Mustard
Director Ben Liam Jones
Producer Nick Papworth
Photography Tat Radcliffe
Editor Patric Ryan @ Marshall Street Editors
Post Production The Mill
Sound Design Dan Beckwith @ Factory