1500: Oven

Don’t turn on the oven and get inside.
As obvious as ‘don’t drink and drive’ should be.

Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative director: Carlos Murad
Copywriter: Carolina Markowicz
Art director: Rafael Segri
Account Service: Raf Mansur Fayad, Ana Carolina Madeira
Project managers: Jaqueline Travaglin, Rafael Turri

Population-Revealing Maps – Nik Freeman’s Map Shows Which Places in the U.S. Have Zero Population (GALLERY)

(TrendHunter.com) In one of the most densely populated countries in the world, you wouldn’t think that there would be very many vast regions with zero population. However, there are many and designer Nik…

Bearly’s: Trevor

Blues and ribs.

Advertising Agency: Chester + Co, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Rocio Urgarte
Copywriter: Tekla Nagel
Photographer: James Ingram
Published: April 2014

Advertising: With a Mouthful, A&W Hopes to Draw Baby Boomers’ Offspring

The restaurant chain, which peaked in the 1960s and ’70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation.



The Media Equation: At Stake in the Aereo Case Is How We Watch TV

The case has a little bit of everything, including the first big test at the Supreme Court of who owns and has rights to things stored in the cloud.



Pakistan Is Asked to Shut Down News Channel

The Defense Ministry asked the government to close the country’s largest television news station, whose anchorman was shot on Saturday.



Letterman Introduces His Successor on ‘Late Show’

Stephen Colbert, who will succeed Mr. Letterman next year on “Late Show With David Letterman,” appeared on the show Tuesday night and did not bring out his satirical character.



Marvel comemora 75 anos com timeline interativa

Com uma viagem no tempo entre 1938 e 2014, o site Ultimate75th.com reúne a história da Marvel e seus 501 personagens já criados.

É possível navegar ano a ano, descobrindo que séries foram lançadas em cada período. A linha do tempo traz ainda as fichas técnicas dos heróis e vilões, mostrando quantas aparições já fizeram e suas respectivas forças.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Hyperrealistic Animal Tees – Showcase Your Love for Cute Critters with These Big Face Animal Shirts (GALLERY)

(TrendHunter.com) These Big Face Animal Shirts from Firebox are perfectly suited for any animal lover looking to take their admiration for cute critters to the next level.

While showcasing your love for pets…

Comcast Reports Strong Earnings as Cable TV Subscribers Hold Steady

The cable operator’s quarterly report could bolster its fight to acquire Time Warner Cable.



Harvey, Asked to Delete Post, Leaves Twitter

The Mets asked Matt Harvey to remove a post that showed a photograph of Harvey making an obscene gesture the day he had elbow surgery. Harvey responded by deleting his account.

Desencontros amorosos ao longo da história marcam novo filme da Axe

Novamente apostando menos na sensualidade e mais no romance, a Axe apresenta um novo filme que mostra os desencontros amorosos de um casal ao longo da história. Começando na pré-história, quando o garoto conhece a garota, mas em uma cena típica de A Era do Gelo, perde a oportunidade de se aproximar dela.

Começa, então, uma sucessão de tragédias que tornam impossível que as duas almas gêmeas fiquem juntas: do naufrágio do Titanic aos protestos contra a Guerra no Vietnã, passando pela Antiguidade e o Velho Oeste.

No final, é claro que ele deixa de tentar se aproximar da garota e a atrai, usando o bom e velho Axe. Afinal, para que depender do destino se com apenas um desodorante você é capaz de fazer sua própria história?

Assim como Make Love, Not War, exibido no Super Bowl, a criação é da BBH de Londres. A produção, entretanto, desta vez leva a assinatura da Biscuit Filmworks. 

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Amazing 3D Paper Patterns

L’artiste française Maud Vantours s’amuse avec le papier, les couleurs et les collages en réalisant des oeuvres de papier en 3D. Ses formes circulaires et géométriques ont un effet de profondeur, ses fleurs donnent l’impression d’avoir du relief et ses spirales paraissent hypnotisantes. A découvrir ci-dessous.

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ABC Posts Another Ratings Victory Over NBC in Nightly News

NBC has been the leader, but in the last two weeks ABC has managed to draw more viewers among the audience that advertisers favor.



Last Date for Small Agency Awards Entries: May 7


May 7 is the final deadline for agencies to submit to Ad Age’s 2014 Small Agency Awards. Several shops asked for one more extension, so we agreed — but this will be the last time.

There will be no submissions accepted after May 7. To enter, head here.

The goal of Ad Age’s annual Small Agency Awards — now in their sixth year — is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Unfortunately, this community’s work is often overlooked in big awards shows.

Continue reading at AdAge.com

This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People

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Well this is intriguing. Leveraging the notion that life isn’t fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.

The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.

The campaign’s tagline — Life is Unfair. Get An Unfair Advantage — hinges on the fact people are far less likely to come to the aid of a person who, shall we say, appears to come from less than average means. And, like it or not, we are reminded that success (or the appearance of success) can, figuratively and literally, be a matter of life and death.

The takeaway, of course, is that we all should read Forbes so that we become successful and are viewed as such by those around us as such. But it’s not just that. There’s really two messages here. The first has to do with people’s perception of success and how it defines a person. The second is that success is something we all should chase because, like it or not, life really is unfair and, for our own self interest, we should do whatever we can to get an unfair advantage.

Or maybe it’s just that all guys should dress like the the models gracing the pages of GQ.

The video is in Czech. Turn on captions for subtitles.

Supreme Court Justices Worry About Implications of Shutting Down Aereo


It was difficult to tell which side the Supreme Court favored after oral arguments on Tuesday in TV broadcasters’ appeal to shut down Aereo, but the justices were clearly apprehensive about the implications a decision could have on cloud computing.

Chief Justice John Roberts expressed concerns that Aereo’s technology, which lets subscribers stream and record broadcast TV using dedicated individual antennas at the company’s facilities, was designed simply to get around copyright laws. But there was no obvious real hostility to either side, said Andy Baum, a partner at Foley & Ladner who specializes in trademark law, copyright, advertising, intellectual property and technology.

“All I’m trying to get at, and I’m not saying it’s outcome-determinative or necessarily bad, I’m just saying your technological model is based solely on circumventing legal prohibitions that you don’t want to comply with, which is fine,” Justice Roberts said.

Continue reading at AdAge.com

Minimalist Leather Key Straps – The Orbitkey is the Perfect Way to Keep Keys Nicely in Place (GALLERY)

(TrendHunter.com) If you hate accidentally scratching your phone or other belongings with your keys, then the Orbitkey is the perfect solution to all your keyring problems.

While having a cute and kitschy keychain…

Watch This Promo For Paul Walker’s Last Movie

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On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background

Abandoned Technicolor Castle

Focus sur le Castello di Sammezzano, chateau caché au beau milieu des collines de la Toscane de l’Italie du Nord. Construit il y a plus de 400 ans, ce bâtiment à été oublié de la population avant d’être retrouvé et bientôt transformé en complexe sportif de luxe, comprenant un hôtel et des appartements.

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