Hasta La Creative!

The director accused the company of helping to leak an unpublished script, but a judge said his lawyers had offered no evidence of copyright abuse.

Hershey Co., which has been among the most aggressive food advertisers in recent years, cut spending in the first quarter as it pared back investment in smaller brands.

The candy giant reduced ad spending by about 3% for the three months ending March 30, according to the company’s quarterly earnings statement. The cut represents the first spending reduction since the fourth quarter of 2011, pointed out Thilo Wrede, an analyst for Jefferies, in a note to investors.

Hershey also said that advertising and “related consumer marketing expense” will increase by “mid-single digits” for the full year, which is slightly less than an earlier forecast.

Continue reading at AdAge.com

Integrated design, advertising and production company, Hub Strategy & Communications has named Wayne Buder as chief marketing officer. Buder arrives at Hub with over 35 years of experience, working with clients like Mozilla Firefox, Disney, Virgin, and Electronic Arts. He has served as principal of the Business Therapy Group and was the past president and managing director of Engine Company 1, BuderEngel Advertising, and the San Francisco office of the London-based agency Leagas~Delaney. For the past several years, Buder has been actively involved with companies in the San Francisco area. Hub CEO and creative director DJ O’Neil described Buder as “an organizational leader, team builder and entrepreneur with a proven track record of growing successful businesses.”

“As a competitor of Hub for years, I’ve always admired their creative work and the business model,” said, Buder. “But I hated losing to them even more. I’m glad to say there will be no more of that.”

New Career Opportunities Daily: The best jobs in media.

Ever wonder what your fart strategy should be when trying to hit on someone? Or the best way to fight if you've never been in one? Or how to drink in a bar without annoying the crap out of everyone there? Or perhaps you'd like to know how to survive if you ended up in jail. Or fly the friendly skies without looking and acting like a total asshole?

If any of these situations have been giving you trouble (or even if you think they haven't), Gavin McInnes, creative director at Rooster, baby fighter and the dude who pretty much says whatever he's thinking, has your back—whether you like it or not.

This series of short how-to-video-meets-PSA clips, presented by Vans, aim to equip you for anything life may throw at you. Sprinkled with some sincerely entertaining didactic mansplaining, a healthy bong hit of absurdity and a life coach who might blow a gasket any second, these insane nuggets of wisdom might actually help someone out there. 

Not since Clarissa has anyone attempted to truly explain it all. 

(TrendHunter.com) Digital artist Florian Nicolle has released a new series of mixed media illustration that blends layers of newsprint, watercolor, pencil and digital painting to create rich, frenetic portraits that…

The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp's Central Station by, uh, literally shocking them.

To promote the PS4 game Infamous: Second Son, a mysterious booth was set up in the lobby. People were goaded to stick their fingers in two holes in the front. Those who did got an electric shock. If they could endure it for five seconds (like that one guy at the end, who is eerily nonchalant about it), they were rewarded with a free copy of the game—whose hero apparently has some kind of electricity superpower.

I wonder if the creatives behind this ad were Mr. Show fans, because the execution here isn't unlike a G-rated version of The Joke: The Musical.

(TrendHunter.com) Now that spring is in full bloom and sunshine is no longer a figment of the imagination, a DIY Tassel Tote project is in order, because nothing says spring like a fun, colorful bag.

Basically, it&#…

Usando o arquivo de imagens do Google Street View, que começou a fazer as primeiras captações em 2007, o Google Maps agora oferece uma função que lembra muito um ‘túnel do tempo’ – basta clicar em um reloginho que aparece no rodapé da exibição das imagens para ver o mesmo cenário alguns anos atrás.

Se você acha que 7 anos parece muito pouco para fazer diferença nas paisagens, saiba que dá para ver a construção da Freedom Tower em Nova Iorque, imagens do estádio que vai receber jogos da Copa do Mundo em Fortaleza, além da reconstrução de Onagawa, no Japão, depois do terremoto e posterior tsunami ocorridos em 2011. Além disso, também dá pra passear por diversas estações do ano em algumas cidades da Europa e na Ásia, onde períodos como primavera e outono são bem definidos.

É bom lembrar que a opção só aparece na versão desktop do Google Maps.

Post originalmente publicado no Brainstorm #9
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This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

The agreement will keep him in anchor positions on two important programs, “Good Morning America” and “This Week.”