Carmichael Lynch Goes on Canine Adventure for Subaru

Carmichael Lynch launched a new spot for Subaru, directed by Biscuit Filmworks’ Noam Murro, following one man’s “Dream Weekend” with his 14-year-old dog.

The “Dream Weekend” of the title refers to the man’s canine companion, as he carefully checks off items from a list he composed of things that would make the dog happy. It’s a bittersweet spot, since the “14” cake at the beginning reveals the dog’s age and the fact that behind the man’s sweet actions is the knowledge that his canine companion is not long for this world. Sort of like a doggy bucket list. Among the gifts the man gives his dog on the road trip are a dip in the hotel pool, a pair of new shoes to chew on, 100 tennis balls, a steak dinner and a visit to an old girlfriend. It’s hard to imagine dog lovers not being at least a little moved by the sentimental spot, which gels well with Subaru’s “Love, it’s what makes a Subaru a Subaru” tagline and overall brand message. Carmichael Lynch has created its fair share of sentimental, bittersweet stories of parental love, like the recent “Making Memories,” this time around changing pace by extending the approach to a man’s love for his dog, which makes for a relatable and emotional spot.


Ad Agency: Carmichael Lynch
Chief Creative Officer Dave Damman
Exec. Creative Director (Pre-Pro) Randy Hughes
Group Creative Director Dean Buckhorn
Art Director / ACD Brad Harrison
Associate Creative Director Michael Rogers
Director of Integrated Production Joe Grundhoefer
Senior Executive Content Producer Brynn Hausmann
Director of Business Affairs Vicki Oachs
Senior Project Manager Lu Prinsen
Talent Payments Specialist Jennifer Knutson
Group Account Director Brad Williams
Account Director Adam Craw
Account Supervisor Kate Moret
Account Manager Greta Hughes
Product Information Manager Robert Ar
Production Company: Biscuit Filmworks
Director Noam Murro
Managing Director Shawn Lacy
Executive Producer Colleen O’Donnell
Producer Jay Veal
Production Supervisor Jennifer Berry
Editorial: Rock Paper Scissors
Editor Stewart Reeves
Producer Angela Dorian

Carmichael Lynch Makes Memories for Subaru

Carmichael Lynch launched a new spot promoting the Subaru Forester, entitled “Making Memories.”

The ad, directed by Noam Murro, shows a father cleaning out his old Forester and finding items that prompt flashbacks of moments he’s shared with his daughter, beginning with a crayon she left in the car as an elementary school student (apparently he didn’t clean the car out very often). It’s revealed, as the father tosses the daughter the keys, that he’s passing the car down to her. “You can pass down a Subaru,” says the voiceover, “but you get to keep the memories. That’s why we got another Forester.” The approach implicitly highlights the longevity of the vehicle, as well as the sentimentality at the heart of the brand’s advertising. “Making Memories” joins a long list of sentimental Subaru ads highlighting the father-daughter relationship and while it may not tread much new ground, it’s hard to fault Subaru or Carmichael Lynch for sticking to their strengths.


Client: Subaru of America
Spot: Making Memories

Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Writer / Group Creative Director: Dean Buckhorn
Art Director / Associate Creative Director: Brad Harrison
Head of Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Management: Brad Williams, Adam Craw, Kate Moret, Greta Hughes, Robert Ar

Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line. Producer: Jay Veal
Director of Photography: Simon Duggan

Edit House: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh and Arielle Zakowski
Executive Producer: Angela Dorian
Producer: Ashley Bartell
VFX House The Mill
Exec Producer: Sue Troyan
Sr. VFX Producer: Dan Roberts
Production Coordinator: Mary Hayden
Shoot Supervisor: Chris Knight, Robert Sethi
Creative Director/2D Lead Artists: Chris Knight
2D Artists: Steve Cokonis, Daniel Lang
Design: Eugene Gauran
Telecine: Company 3 / Stefan Sonnenfeld
Audio Mix: BWN Music / Carl White
Sound Design: BWN Music / Carl White
Post Production Audio Producer: BWN Music / Annie Sparrows
On-Line Editor: Volt Studios / Steve Medin

Music: “Time Will Tell”
Performed by: Gregory Alan Isakov
Written by Gregory Alan Isakov
Music Supervisor: Venn Arts / Jonathan Hecht

On-camera talent: PJ King (Dad)
Fay Masterson (Mom)
Madison Beaty (Teen)
Cordelia Zawaraski (Tween)
Margaret Clark (Grade-schooler)
Quinn Porter (Toddler)
Voice Over Talent: PJ King
Justin Beere (Announcer)

VW, DDB Paris Can’t Fathom a World Without Cars

Would you live in a world where teleportation — not the automobile — is the essential form of travel?

For Volkswagen and DDB Paris, the answer appears to be “no,” as you can see in a new, film-like :90 spot promoting the VW Golf GTE and fanning the passions of all the car lovers out there. Helmed by veteran commercial director Noam Murro, or the man who’s most recently been W+K’s go-to guy on ads for TurboTax and Dodge, VW’s “Choice” spot weaves an intriguing tale of familial bonds and technology.

Like Robin discovering Bruce Wayne’s Batcave, our hero embarks on a journey inspired by a letter from his inventor uncle, which leads him and his Golf GTE to his relative’s vast, mysterious inner sanctum. While the innovation he unearths in his uncle’s hidden laboratory may change the world, our protagonist can’t imagine one without his very favorite form of transportation.

(You can take a guess at what that might be.)

Agency: DDB Paris
Production Company: Wanda Paris / Biscuit Filmworks
Post Production: MPC Paris
Colorist: George K
VFX Supervisor: Franck Lambertz
Agency Producer: Sophie Merges
Executive Creative Director: Alexandre Herve
Copywriter: Elie Sachs
Director: Noam Murro
Producer: Jerome Denis

W+K Portland Goes Gatsby for Dodge

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.


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W+K NY Utilizes Voice of Donald Sutherland in ‘No Bag Left Behind’ for Delta

W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline’s “Keep Climbing” campaign.

Cleverly titled “No Bag Left Behind,” the spot derives from the insight that Delta flies more people than any other airline. Positioning this insight in an emotional context, the 60-second broadcast spot breaks from the more rational, documentary-style tone “Keep Climbing” has taken in the past, also employing the use of color for the first time in the campaign.

Directed by Noam Murro, the ad follows the bear-shaped bag of a small girl as it is cared for by Delta employees ensuring its safe delivery. Sutherland’s voice provides the perfect calm cadence to narrate the spot, concluding with the line, “…but when you’ve got an entire company who knows that the fewest cancellations and the most on-time flights are nothing if we can’t get your things there too, it’s no wonder more people choose Delta than any other airline,” delivered as the very relieved girl picks up her bag. The spot, which launched yesterday, will run until the end of November. (more…)

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BBDO NY Has Some ‘Ideas’ for GE

BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work for the brand.

While “What Would Happen” and “Childlike Imagination” looked at innovation from a sense of childlike wonder, “Ideas” takes a sharp sidestep, personifying those ideas and focusing on how they often emerge as rough around the edges but grow into something beautiful. In the 60-second online spot, ideas are presented as an odd-looking creature that looks like something that could have crawled out of the reject pile at Jim Henson’s workshop.

Starting from birth, we follow an idea as it has a pretty rough time of things. Continually facing rejection, it resorts to sleeping on the streets until it is finally taken in by GE. “Ideas are scary, and messy, and fragile,” says a voiceover, “But under the proper care, they become something beautiful,” and then we see the fully-transformed idea, followed by the “Imagination at work” tagline.

Following the success of BBDO’s recent work for the brand, the shift in approach comes as a little off-putting, and the idea seems a bit dragged out at 60 seconds. But then maybe the spot being a little rough around the edges actually fits the concept. (more…)

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BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. (more…)

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BSSP Launches New Gel Liner Pen for Benefit

Sausalito, California-based agency BSSP teamed up with production company Biscuit in a new campaign launching Benefit Cosmetic’s new “They’re Real! Push-up Gel Liner Pen.”

In the 60-second spot, a diamond thief is caught by police. While in the back of the car on her way to the station she maneuvers her hands inside her cuffs, thinks about reaching for a bobby pin in her bag (which the cops have conveniently left right next to her), and instead reaches for her gel liner so she can look fab in her mugshot. There’s no indication of whether she’ll be able to take her cosmetics with her into her cell.

“The Benefit make-up brand has an edge. Its personality is a little bit feisty, so for its first-ever broadcast campaign we thought we could have fun and tell a story that connects with the Benefit consumer in a playful way,” explained Steve Mapp, creative director at BSSP.

“This spot has the feel of a cinema trailer – a true testament to the influence of director Noam Murro and a fantastic idea by BSSP,” said Hannah Malot, creative director of Benefit. “We think it will have enormous appeal around the world and will be shared and liked by our global audience through social media and word of mouth. The product is a true innovation in the marketplace.”

The spot “inspired Benefit to create a series of in-store displays, postcards and print ads that feature the jewel thief in handcuffs, applying the gel liner,” which will be available this summer. Stick around for partial credits after the jump. continued…

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BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. continued…

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