With Hire of Turley, MTV Aims to Bring Social Conversation to TV


MTV is looking to bring the real-time conversation of social media to TV.

Richard Turley’s departure from Bloomberg Businessweek, where he was the highly regarded creative director, to become the cable network’s first senior VP of visual storytelling and deputy editorial director came as a surprise. But as Mr. Turley tells it, the move is a new way for him to tell stories visually.

He will also be helping to lead MTV’s “always on” strategy.

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