(TrendHunter.com) Solar energy is the go-to in terms of recent developments in renewable energy. Companies are clamoring to figure out ways to use the sun’s rays to better power their gadgets. This watch uses…
(TrendHunter.com) For his photography series Controlled Burns, photographer Kevin Cooley photographs imposing images of fire as it gradually burns itself out.
Meant to serve as a “visual representation of an…
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Andrée-Anne Hallé
Art Directors: Luc Du Sault, Andrée-Anne Hallé
Account: Mireille Côté, Sandie Lafleur
Director: François Lallier
Production House: Nova Film
Producer: Simon Corriveau
Sound Design: Boogie Studio
Published: January 2014
It’s official. After decades as the second-largest auto insurer in the U.S., Allstate Corp. now is No. 3.
Geico, the online auto insurer owned by Warren Buffett’s Berkshire Hathaway Inc., surpassed Allstate in 2013 in auto premiums collected. Berkshire Hathaway released its 2013 results today, finally laying out in black and white the long-anticipated symbolic passing of that torch.
State Farm Insurance Cos. remains the largest auto insurer in the U.S. by a large margin. But it’s telling that the No. 2 player now is a company that sells mainly over the internet rather than through an army of agents. Both State Farm and Allstate still largely depend on thousands of agents around the country to sell their product, but the online channel has grown much faster over the past decade and is expected to continue that trajectory.
Dare Toronto teamed up with Penguin Books Canada to create a digital companion to Khaled Hosseini’s best selling novel And the Mountains Echoed, a project almost a year in the making.
Entitled “The Echo Project,” the site is a “a digital exploration of each of the 402 pages of the novel.” It’s an interesting proposition, and one that attracted many collaborators, including “contributions from Khaled Hosseini himself, magazine editors, TV & Radio personalities, producers, authors, painters and illustrators” — each of whom chose a page of the novel and either offered up ideas of what that page should look like on The Echo Project or told the team at Dare how the page made them feel and left it up to them to develop further. The pages represented on The Echo Project include a “unique assortment of interactive puzzles, motion graphics, videos, illustrations, audio and video that allow the reader to explore themes that are complimentary to the story, like references to history and culture.”
“We hoped it would evolve and take on a life of its own. And it has,” said Paul Little, Dare’s executive creative director. “The concept was a framework to allow any content that helped embellish, explain or express. And because of the range of content, it needed it to be flexible enough to allow for spontaneity and fan contribution.”
Dare Toronto and Penguin believe that The Echo Project “is a sign of how book publishers will evolve their launch strategies to offer different reading experiences for avid and casual book readers.” As André Louis, director of planning at Dare explains, “Avid book readers got to co-create and live a more immersive book experience; casual readers get the ‘DVD-extras’ that go along with the paperback. We’re leveraging avid Hosseini fans’ word of mouth to influence those who buy a few books a year in an attempt to sell more to casual readers.”
Dare and Penguin are no strangers to exploring the intersection of books and digital, having “created the MyFry app which allowed users to read British writer and actor Stephen Fry’s second autobiography in a non-linear, theme-based fashion via mobile” back in 2011. The Echo Project will be unveiled in its entirety and promoted in the paperback edition of And the Mountains Echoed scheduled for publication this June. For an idea of what to expect from The Echo Project, check out the video above, or head on over to the site for a more complete experience. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: Clemenger BBDO, Melbourne, USA
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Elle Bullen
Art Director: James Orr
Managing Director: Paul McMillan
Group Account Director: Jennifer Chin
Account Director: Brendan Taylor
Account Manager: Jarrick Lay
Account Executive: Mark McCray
Executive Planning Director: Paul Rees-Jones
Data Analyst: Nathan Rogers
Executive Producer: Sonia von Bibra
Producer: Sevda Cemo
Interactive Business Director: Sam Mackisack
Digital Producer: Alex Kemp
Social Media Lead: Emily Naismith
Print Producer: Michael Travers
Media Agency: MediaCom
Animation: Flutter
Artists: Pete McDonald, Guy Shield
Director: Domenico Bartolo
Producer: Fuchsia O’Hara
2D animation / 3D animation: Stephen Elliget
Music: Level Two Music
Music Supervisor: Karl Richter
Composer: Mark Mitchell
Sound Engineer : Paul LeCouter
Advertising Agency: Clemenger BBDO, Melbourne, USA
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Elle Bullen
Art Director: James Orr
Managing Director: Paul McMillan
Group Account Director: Jennifer Chin
Account Director: Brendan Taylor
Account Manager: Jarrick Lay
Account Executive: Mark McCray
Executive Planning Director: Paul Rees-Jones
Data Analyst: Nathan Rogers
Executive Producer: Sonia von Bibra
Producer: Sevda Cemo
Interactive Business Director: Sam Mackisack
Digital Producer: Alex Kemp
Social Media Lead: Emily Naismith
Print Producer: Michael Travers
Media Agency: MediaCom
Animation: Flutter
Artists: Pete McDonald, Guy Shield
Director: Domenico Bartolo
Producer: Fuchsia O’Hara
2D animation / 3D animation: Stephen Elliget
Music: Level Two Music
Music Supervisor: Karl Richter
Composer: Mark Mitchell
Sound Engineer : Paul LeCouter
MWW said it would acquire and absorb the Macias Media Group in Los Angeles, which focuses on lesbian, gay, bisexual and transgender consumers.
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Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the fool who had shoveling duty on this project, though.
"Dandruff flakes typically occur in winter," the agency says, "due to the use of heating sources such as electricity. Selsun Blue and lg2 thus decided to launch an offensive at a time when people are most in need of dandruff-fighting shampoo."
The headline, "Quand les pellicules vous prennent par surprise," translates to, "When flakes take you by surprise." Credits below.
CREDITS
Client: Sanofi – Selsun Blue
Agency: lg2, Montreal
Creative Director: Marc Fortin
Creative Team: Mathieu Dufour, Marie-Ève Leclerc-Dion
Account Services: Julie Simon, David Legendre, Safia Dodard
Print Production: lg2fabrique
Media: Publicité Sauvage
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W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called “The 7 Wonders of Oregon.”
The :60 anthem spot features all 7 “wonders of Oregon,” attempting to “inspire active travelers looking for authentic experiences” with Oregon’s natural landmarks. While Oregon’s natural beauty speaks for itself, the production of the spot was no small task. It was “carried out by a crew of 15 people shooting for 14 days straight and driving more than 3,000 miles across Oregon, often camping along the way.” All of the individuals involved were “Oregonians with a genuine passion for the wonders they are representing” and the spot is clearly a labor of love.
“This is some of the strongest work for Travel Oregon in our 25-year history of working together,” W+K chairman co-namesake Dan Wieden says, adding, “What I really like about the creative, aside from how beautiful Oregon looks, is it gives people a checklist of things to see and do.”
In addition to the anthem spot, the integrated campaign includes digital, social, search, public relations and consumer engagement elements. The latter includes “an influencer tour, targeted media outreach, a program to surprise and delight visitors, and a Facebook sweepstakes to drive visibility and fan acquisition.” In the social realm, visitors are invited to share their Oregon photos with the hashtag #traveloregon, with top picks on Travel Oregon content channels “to inspire others long after the paid media portion of the campaign concludes.” In a nice touch, the digital campaign includes not only trip inspiration, but also trip planning tools and resources such as itineraries, links to purchase plane tickets and special travel deals on TravelOregon.com. If I wasn’t already dying to get to the Pacific Northwest, this campaign would do a pretty good job convincing me that Oregon is a great travel destination. Stick around for credits after the jump and go here for more :30 efforts for the campaign. continued…
New Career Opportunities Daily: The best jobs in media.
Chipotle has partnered with Major League Soccer and has announced it will be the Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs. The sponsorship will be Chipotle’s largest single sports partnership and will feature promotional programs with 12 teams, individual players, and programs across the entire league.
Throughout the 2014 season, Chipotle will work with MLS and the 12 clubs by launching promotions to reach MLS fans. During the AT&T MLS All-Star Week in August, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game featuring the nation’s top Homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game.
Of the partnership, Chipotle CMO Mark Crumpacker said, “At the core of our effort to change the way people think about and eat fast food is our commitment to finding better, more sustainable sources for all of the ingredients we use. That value is one that is often shared by people with an active lifestyle. This partnership with MLS will allow us to further engage consumers in a sport we have long supported through grassroots efforts.”
In addition to the Chipotle MLS Homegrown Game, Chipotle will also feature an exceptional athlete, boy or girl, during 10 home games per MLS Club as the Chipotle Youth Homegrown Athlete. Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their local Chipotle. The brand and each MLS Club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.
Omar Gonzalez, LA Galaxy Defender, two-time MLS Cup Champion and member of the U.S. Men’s National Team, will represent MLS as spokesperson for partnership. videos to promoting the partnership on his social media channels.
Deutsch New York has hired Juan Carlos Pagan as design director, reporting to chief creative officer Kerry Keenan. Pagan is well-known within the design community for his design of the Pinterest logo and featured as one of Creativity’s “Creatives You Should Know” in 2012. He joins from DDB New York, where he has worked since 2011 with clients such as Tropicana, New York Lottery, Water is Life, and Reebok. He is also partner, creative director at Brooklyn-based design and type foundry Pagan & Sharp and has worked at MTV, G2 Worldwide, Ogilvy & Mather and DraftFCB.
Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview.
Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb through the camera into a couple's living room to berate them, today we have this new Time Warner Cable ad starring Jimmy Fallon—in which the Tonight Show host shows up (with his whole band) in a guy's home just as he's eating breakfast. The point: Now you can watch NBC shows anytime as part of TWC's on-demand services.
Fallon is already everywhere these days; it only makes sense that he should be there anytime as well. He even popped up briefly in Ogilvy New York's previous ad for TWC—the minute-long extravaganza, also posted below, hosted by Diddy.
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Um hotel é o local perfeito para se falar sobre hotéis. O argumento é apresentado por Captain Obvious, o novo herói do site Hotels.com criado pela agência Crispin Porter+Bogusky. Com um visual que mais lembra o de um porteiro, o personagem apresenta aqueles termos óbvios que geralmente aparecem na descrição do hotel: “all you can eat” signfica que as refeições estão inclusas, e você pode comer tudo, uma sala de conferências é onde as conferências ocorrem e daí por diante.
Mas, do ponto de vista do personagem, o mais óbvio é que na hora de reservar um hotel (em inglês booking), a melhor opção é mesmo o Hotels.com.
O comercial parece mais uma provocação aos filmes do concorrente Booking.com, que geralmente valoriza esses detalhes satirizados pelo Hotels.com – particularmente de uma forma muito mais divertida do que o óbvio capitão. Agora, é aguardar pelo retorno – ou não – do herói para saber como ele se sairá em suas próximas missões.
Post originalmente publicado no Brainstorm #9
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After spending nearly two-and-a-half years at Energy BBDO, where he last served as SVP/group creative director on accounts including Wrigley, Chicago native Rick Hamann has moved on to a fellow Windy City operation, The Onion, where he now joins up as SVP and head of the satirical pub’s in-house creative agency, Onion Labs. In a statement, Onion CEO Steve Hannah says, “With over-15 years in advertising and experience working for a wide assortment of brands, Rick is the perfect person to head up Onion Labs. It will be his job to make sure that the most original, inventive comedy and pop culture ideas are created for our clients, and that they are absolutely aligned with their business goals.”
Here are some recent campaigns here and here if you need a refresher on the Onion Labs. During his time at Energy, Hamann moved up from VP/CD to his most recent GCD role, working with the likes of the aforementioned Wrigley (with ex-Energy BBDO AD/CD Jimmy Dietzen) as well as Quaker, Pearl Vision on various print/TV/digital efforts in the process. During his career, Hamann has also served as a copywriter at JWT Chicago and now-defunct Element79 before moving to up senior creative roles at Factory Design Labs and Cramer-Krasselt.
New Career Opportunities Daily: The best jobs in media.
Au programme du premier best-of Fubiz du mois de mars, voici une sélection de posters minimalistes regroupant différents nom très connus, tel que Pixar, Marvel, Tim Burton et autres figures emblématiques. Nous avons choisi pour vous un panorama des posters les plus créatifs et les plus graphiques.
Paris Clichés Posters by Simon Sek.
Quote Posters by Jerod Gibson.
Marvel Minimalist Posters by Marko Manev.
Literal Movie Posters by Danish Ahmed.
Film Posters by Hexagonall.
Posters Inspired by the Cities of the World by Me&Him&You.
Classic Games Posters by Hexagonall.
Minimalist Lines Posters by Michal Krasnopolski.
Scientists Minimalist Posters by Kapil Bhagat.
Famous Movies Archiset Posters by Federico Babina.
Minimalist Music Video Posters by Federico Mancosu.
Movies Poster by Pedro Vidotto by Exergian.
Pictogram Movie Posters byViktor Hertz.
Architecture Illustrations Posters by André Chiote.
Pixar Posters Series by Lee Wonchan.
Minimalistic Album Covers by Ty Lettau.
An online-only campaign pokes fun at a “hipster tax crisis” as April 15 approaches.
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Yahoo hopes to jump-start its mobile ad business the same way Facebook did.
The Sunnyvale, Calif.-based portal has begun testing new mobile ads that people can click on to install an app on their smartphone or tablet. As with Facebook’s mobile app install ads, Yahoo’s version appear within its mobile properties’ content feeds and cater to mobile app developers.
“We’re testing in-stream ad opportunities with an initial group of advertisers who have mobile apps and want to connect directly with audiences across Yahoo mobile apps and sites. The purpose of these native ads is to help brands drive downloads of their mobile apps. These tests will begin to appear across all of our properties where in-stream ads run on [Apple’s] iOS and [Google’s] Android devices,” emailed a Yahoo spokesperson.
Arnold Worldwide tapped actress/comedian Grace Helbig, who recently starred in the film Camp Takota, for a 1:47 ad.
The long form ad sees Helbig extolling the virtues of St. Ives’ new “Fresh Hydration Lotion Spray” — which was just released on February 25th — with her brand of manic humor. St. Ives’ new spot plays off the inherent ridiculousness of lotion ads, amping things up to 11 and letting Gerbig riff of that and generally run around like a lunatic. After using the spray, Helbig is whisked away to the magic “land of St. Ives,” a sort of tropical paradise. She tracks down a waterfall made out of lotion, at which time the apparent psychedelic effects of the spray wear off and she’s transported back to her house.
Whether or not you like the new St. Ives spot, which Helbig describes as “wonderfully stupid,” will depend in large part on how you feel about Helbig’s brand of humor. Her fans, who must make up a sizable portion of the video’s 100,000-plus views, will undoubtedly find the spot endearing (and just may purchase the product on her recommendation), while those who find Helbig’s personality grating won’t find anything to enjoy here. As the YouTube views indicate, the spot is certainly getting some eyes on it. Helbig has also garnered attention for the new product by mentioning it on her YouTube series, and even posting a behind-the-scenes video on her channel that has garnered more views than the ad itself. Stick around for that behind-the-scenes video, along with credits, after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
More often than not when you are video content online, you suffer the dreaded spinning circle buffering icon. You’ve come to accept that this is normal when going online. But what if this happened while you were watching TV?
To promote Belgian telecom company BASE’s 4G service, the agency used billboards at the beginning and end of programming with the text, “You’re not used to waiting at home. So why wait when you’re on the move? With BASE 4G, you can surf everywhere as fast as at home.”
It would certainly be a bit disconcerting to see the dreaded spinning ball while watching “regular” TV so perhaps this did a good job grabbing the audiences attention.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
