Don’t be the bad guy. Use condom.
Advertising Agency: Aquatro, Vitoria, Brazil
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Published: March 2014
Don’t be the bad guy. Use condom.
Advertising Agency: Aquatro, Vitoria, Brazil
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Published: March 2014
Don’t be the bad guy. Use condom.
Advertising Agency: Aquatro, Vitoria, Brazil
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Published: March 2014
Boko Haram, which means Western Education is a Sin, is the name of a deadly militant Islamist Organization that has been terrorizing the Northern part of Nigeria. They have attacked the United Nations building, bombed media houses, slaughtered children and women in their hundreds of thousands. The Human Rights Watch categorizes it as a Civil War.
Strategy:
We use the name of this terrorist organisation against them by flipping Boko Haram for Boko Halal, which means in Arabic; Education is Virtuous.
Idea:
To show how the minds of kids can be easily brainwashed into terrorism,
we remove the letters ‘L’ in the word Boko Halal. So, this created a mix up with the name of the terrorist group Boko Haram. It helped to build momentum on the need to stand up for this cause. This ad was rejected by the two largest Newspaper houses in Nigeria, but eventually we got it published on 24th of February 2014.
Advertising Agency: Noah’s Ark Communications, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director: Abolaji Alausa
Art Director: Ayotunde Ishola
Copywriters: Owolawi Seyi, Babatunde Adebola
Illustration: Kayode Onimole
Associate Creative Directors: Yemi Arawore, Babatunde Adebola
Deputy Creative Director: Dele Ariyo
Published: February 2014
(TrendHunter.com) The North Lake Wenatchee House shows the evolution of the rustic cabin, at least for those who can afford to lavish themselves on luxurious comforts. It maintains an almost all-wood interior that is…
Pour Vanity Fair, le photographe américain Mark Seliger a fait de jolis portraits des célébrités présentes lors de la cérémonie des Oscars 2014. Après la cérémonie, Bill Murray, Samuel Lee Jackson, Naomi Watts, Judd Apatow et d’autres personnalités se sont réunis pour un shooting glamour.
Bill Murray.
Lupita Nyong’o.
Sienna Miller.
Zooey Deschanel.
Neil Patrick Harris.
Leslie Mann and Judd Apatow.
Naomi Watts.
Paul Rudd and Adam Scott.
Reese Witherspoon.
Sofia Vergara.
Diane Kruger and Joshua Jackson.
Conan O’Brien.
Allison Williams.
Adam Levine and Behati Prinsloo.
Jon Hamm and Jennifer Westfeld.
Kerry Washington.
Lady Gaga, Nolan Funk and Donatella Versace.
Mindy Kaling and B.J. Novak.
Portia de Rossi and Ellen DeGeneres.
Samuel Lee Jackson.
Selena Gomez.
Conforme vamos nos aproximando de 8 de março, data em que se comemora o Dia Internacional da Mulher, começam a pipocar campanhas em torno da igualdade de direitos entre os gêneros, seja para lembrar que elas podem fazer qualquer coisa ou ainda para destacar que profissionais do sexo feminino ainda têm salários menores que os do sexo masculino, apesar da a carga de trabalho ser a mesma.
Daí que, na Suécia, Annelie Nordström, presidente da Kommunal, resolveu responder à pergunta que não quer calar: “O que uma mulher precisa fazer para ganhar mais?”. A resposta é curta e indigesta: se tornar um homem. E, para isso, são necessários apenas 47 segundos, como mostra o vídeo acima.
O filme dá continuidade à premiada campanha Be a Man, criada pela agência Volontaire com o objetivo de mostrar que muito pouco se mudou nas últimas três décadas no país, quando o assunto é igualdade salarial para ambos os gêneros. A solução, então, foi promover uma “mudança de sexo” em Annelie, que convidou outras mulheres a fazerem o mesmo. Quem sabe não seja o começo de uma mudança?
Post originalmente publicado no Brainstorm #9
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Rebekah Brooks, in her phone hacking trial, gave a rare view into the skating-on-the-edge culture of the popular press.
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BigBird est un pélican qui s’est retrouvé seul à Greystoke Mahale en Tanzanie, abandonné par son groupe suite à un orage. Des habitants et spécialistes ont aidé BigBird à s’envoler, profitant de l’occasion pour placer une caméra GoPro Hero 3+ sur son bec, pour un rendu très réussi. Les détails sont dans la suite.
In the race to deliver TV over the Internet, Charlie Ergen’s Dish Network Corp. is pulling ahead. And that may have implications for marketers and other media companies that have grown familiar with Mr. Ergen’s penchant for disrupting established businesses.
With a groundbreaking agreement this week with Walt Disney Co., the satellite-TV company is poised to be the first to offer an internet-based competitor to cable TV, a new kind of business that other major companies such as Intel and Apple Inc. have tried — and so far failed — to deliver.
The deal gave Dish the rights to carry the Disney Channel, ABC and ESPN online in a service known as over-the-top, or OTT, because it runs over an internet connection. In exchange, Mr. Ergen agreed to put limits on Dish’s ad-skipping technology — essentially leveraging one disruptive tech to lay groundwork for something perhaps even more transformative.
In one of the more intriguing and unusual projects we’ve seen lately, Stella Artois teamed up with “musical craftsman” Andy Cavatorta (who has collaborated with Bjork, among others) and indie rock band Cold War Kids to create “The Chalice Symphony.”
As you may imagine, “The Chalice Symphony” was created using Stella Artois chalices as instruments. As you may not have imagined, Cavatorta worked with Stella Artois to create four distinct instruments out of their chalices: the Pyrophone, the Star Harp, the Violina, and the Hive. Stella Artois have released videos documenting the creation of each of these distinct instruments. The Hive, for example, plays chalices with tiny piano hammers, while the Pyrophone “works a lot like a church organ, except it uses flame.” The Star Harp “plays itself, with graceful, mechanical planetary motion of its arms,” while the Violina bows the gold rim of the chalice for a violin-like sound.
“The Chalice Symphony” project from Stella Artois, Andy Cavatorta and Cold War Kids is a year in the making. In addition to crafting the instruments themselves, they also composed and recorded a song, and then filmed a music video to “share that song with the world.” Keep your eyes out for that music video in the near future, and, in the meantime, check out Stella’s “Meet Andy Cavatorta” video after the jump for more from this fascinating campaign. Cheers. continued…
New Career Opportunities Daily: The best jobs in media.
This week, Wilen New York is hiring an art director, as well as an associate creative director. Meanwhile, Lipman Hearne is seeking a media supervisor, and 87AM is on the hunt for a media planner. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Many new cars are coming equipped with integrated multimedia dashboards, but this one is giving people something they’ve wanted for a long time. Apple carplay will allow users to use their…
(TrendHunter.com) Bobby Doherty’s latest artistic contribution is a series of erotic food photography. While many before him have capitalized on the suggestive nature of edible material, Doherty takes it to…
Save the Children est une association humanitaire aidant les enfants dans le monde entier. Pour sensibiliser le public, cette nouvelle vidéo choc « Most Shocking Second a Day » nous montre une réalité que tout le monde ne connait pas. Une vidéo émouvante où la vie d’une petite fille bascule en seulement 1 an.
American exceptionalism is a strange concept to build a car commercial on. Even for Detroit.
It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech?
Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill Holliday, Lowe and Campbell Ewald) want to stand out and this work does stand out. The ad is effective and disturbing, at the same time.
I feel like the brief made it clear: “Let’s NOT be Prius.” The creative team at Rogue took that thinking and delivered the ultimate anti-Prius spot.
Cadillac is clearly not interested in courting white, well-educated liberals from the suburbs. They want the hard-driving set to get behind the wheel of its electric vehicles. The ELR is the anti-Prius and at $75,000, a slightly more affordable alternate to a Tesla.
Craig Bierley, Cadillac’s advertising director, spoke to Ad Age in hopes that he might clear up some questions that people have raised about the spot.
For instance, some people believe the spot is aimed at the richest 1%.
Not so, says Bierley. Rather than millionaires, the spot’s targeted at customers who make around $200,000 a year. They’re consumers with a “little bit of grit under their fingernails” who “pop in and out of luxury” when and how they see fit, he said. “These are people who haven’t been given anything. Every part of success they’ve achieved has been earned through hard work and hustle. . . . One of the ways they reward themselves for their hard work is through the purchase of a luxury car,” he said.
I appreciate this extra bit of clarification. If you inherited money, or got to where you are today through luck, connections, or a state-sponsored education, buy a Tesla.
The post Howard Roark Drives a Cadillac ELR—So Can You appeared first on AdPulp.
It’s hard to relate to, as below freezing temperatures continue here in the northeast US, but in New Zealand people are just returning from summer holiday. Saatchi & Saatchi New Zealand has launched a new campaign for L&P in an attempt to help Kiwis hold on to that summer feeling as they return to work and school.
Beginning this week, L&P is offering people in Auckland, Wellington and Christchurch “the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.” It’s an interesting outdoor campaign for a product that many associate with summer. And who wouldn’t want a free towel or flip-flops (jandals if you’re in New Zealand, apparently)?
As Saatchi & Saatchi creative director Guy Roberts explains, “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”
The campaign will roll out over the next six weeks, with “a range of customised ad-shels, street posters and promotional partnerships.” As the brightest thing we have to look forward to in this region is a weekend with temperatures in the 40s, I’m sure I’m not the only one who feels a little envious hearing about this campaign. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
As an online investor, there are several important facts you need to keep at the front of your mind. For instance, you need to understand that your ecommerce website can’t be complete without an online shopping cart. This cart is essential as it enables shoppers to purchase their preferred products and services with ease. Before the start of the online shopping cart, shoppers and business owners had a lot of trouble completing online orders; sometimes resulting in a shopper being unable to place an order on their preferred website. But, with the emergence of sophisticated and reliable shopping carts, investors and shoppers are having a good time completing important business transactions via the internet. However, your shopping cart can only be effective if it has the right shopping cart design template. This is where online shopping systems come in handy. With these systems, it is very easy to design an attractive design template for your cart.
The Online Shopping Cart and How It Works
An online shopping cart is a special system designed to help investors run their online shops more effectively. It has been created with the aim of transforming online business as it is known today. Although the online shopping cart system is not the sole constituent of a thriving online business, it is among the most essential elements. Whether you are planning to expand your online business or the existing online shopping cart is not effective, you have to put into consideration the type of shopping cart design template you choose. With the new system, it’s easy to create a design template that will draw enough traffic to your online store. Remember, the appearance of your shopping cart can easily attract or chase away potential customers. So it is your duty to ensure the design template you incorporate in your shopping cart is attractive and friendly to your target customers. The good news is that most online shopping systems have free templates for you.
There are over 100 uniquely created design templates in theme store. What is more, these templates are designed by professional web designers who are experienced in their field. Therefore, you are able to find the best template for your cart. If you want to customize your shopping cart design template, to ensure it goes well with your business objectives, your shopping program should help you do that. It is important to create designs that will represent the real image of your business, especially since most online shoppers will judge your business by the appearance of your website. The best designers are always ready to help you customize your template. If your template fails to attract enough customers, change it immediately. Experts also argue that changing a design template is as complex as creating one, but if you find web designers to help you modify your shopping cart design template, this is no problem.
How to Choose the Best Design Template for Your Shopping Cart
Most online shopping experts argue that the best way to pick the finest design template is by understanding the main purpose of your website. Some naïve investors end up choosing the wrong design templates due to lack of facts about their business field. The most important thing is to ensure that the template you choose is in line with your business objectives. For instance, you should ensure it matches your brand with reference to colors, designs and functionality. It is also important to choose a cart design template that is presented well and attractive. Make sure that every potential shopper that visits your website gets the right impression about your business. You should never allow a visitor to leave your page and go roving to your competitors’ pages. The good news is that you can keep your customers glued to your page by choosing captivating templates. These templates have proved to be quite effective in attracting potential shoppers to ecommerce websites, especially since they are tailored to each business’s needs.
Sometimes it is important to look for customizable design templates for your shopping cart as they will save you time and money. Customizing a quality design template leaves you with enough money in your pocket — as you don’t have to begin the task right from scratch. What is more, such a template will help your online shopping site to grow faster since it will attract more potential customers. It also helps you create a design that matches your style as well as your color needs. A customizable shopping cart design template is easy to modify, alter its section sizes and images, change its background and improve its colors. This takes very little time as compared to starting the whole process from scratch. But you have to make sure the design template you choose is from a reputable source.
The post Why Shopping Cart Design Templates Will Change Your Business appeared first on AdPulp.
Print
Superal Analgesic
The major bolivian pharmaceutical company has released many ad prints to communicate the benefits of the new painkiller “Superal Analgesic”. This is the creative approach we want to share with you.
Advertising Agency:Kevlar, La Paz, Bolivia
Creative Director:Federico Alonso Guzmán
Art Director:Alejandro Sejas García
Copywriter:Federico Alonso Guzmán
Illustrator:Alejandro Sejas García
Photographer:Juan Pablo Carri
Additional Credits:Federico Perez Koester
Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000″ to celebrate Planet Fitness reaching 5 million members.
Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.
As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for ”Thank-o-Matic 5,000,000,” after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
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