Hasta La Creative!

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign.

“Planet of Triumphs” was created with the insight that Planet Fitness’ “Judgement Free Zone” allows its members to accomplish feats both great and small that they might not have been able to do in a setting where they had to worry about how they would be perceived by others. Built on the “belief that every achievement deserves to be celebrated,” the community encourages members to share their stories and accomplishments while both giving and receiving encouragement from other Planet Fitness members. Members can submit their stories via photos and videos using a selection of templates and enter to win win weekly prizes and a chance to be named “Triumph of the Week.” Those who submit before December 16th could also be given a walk-on spot in a 2015 Planet Fitness commercial.

RTO+P introduces the program in the video above, in which Planet Fitness members share their stories. Their accomplishments range from getting on a treadmill for the first time to undergoing such a transformation that people no longer recognize you. The video celebrates these accomplishments while introducing “Planet of Triumphs” and emphasizing Planet Fitness’ all-inclusive mentality. The program is also being promoted through paid digital and social media. (more…)

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Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000″ to celebrate Planet Fitness reaching 5 million members.

Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.

As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for ”Thank-o-Matic 5,000,000,” after the jump. continued…

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The newly re-branded Philly-based Red Tettemer O’Connell + Partners (who recently expanded with an L.A. office) are behind this super adorbs spot for The Big Ten Network’s BTN2Go mobile platform. Who knew tiny mascots could be so cute? Who knew that I could squeal like a teenage girl upon seeing mini-Bucky Badger? Oh man, I have a lot of self-reflection to do, huh?

For those wondering how BTN2Go works, here’s a write-up:

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

But who cares, right? It’s just too cute. Holy shit, so cute. It’s just inspired Kiran to tell me he wants a pet. Bfljeabf! Credits after the jump.

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