Birds Eye: Falling to Pieces

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Steve Rutter
Associate Creative Director / Copywriter: Pamela Kim
Associate Creative Director / Art Director: Rebecca Viragh
Group Executive Producer: Anthony Nelson
Producer: Mona Lisa Farrokhnia
Worldwide Senior Account Director: Stacey Shelly
Senior Account Director: Emmet Breen
Account Director: Philippa Campbell
Account Manager: Tim Vanderper
Production & Animation: The Collective @ Lair
Director: Thor Raxlen
Director / Animator: Brian Haimes
Executive Producer: Theresa Loguercio
Producer: Pietra Impastato
Sales Representative: Kelly Carson
Editor: Ryan Powell
3D Artist: Steve Sullivan
Music: Roar @ Lair
Creative Director: Martia Guinn-Metcalf
Executive Producer: Amy Hull
Sound Design: Static Studios
Sound Designer: Steve Vandeven

Matthew Power, Wide-Roving Journalist, Dies at 39

Mr. Power, who wrote for Harper’s Magazine, GQ and The New York Times, was on assignment in Uganda when he was overcome by the heat.

    

Op-Ed Contributors: The Future of Internet Freedom

We have the technology to defeat censorship. Do we have the will?

    

Wispy Wanderlust Collections – Madewell and Erin Wasson Collaborate On a New Collection (GALLERY)

(TrendHunter.com) Madewell and Erin Wasson collaborate on a wonderfully casual lookbook that delivers an edgier and sassier catalog for spring. Who better to be the face of cool than Erin Wasson? Shot against the…

Instagram-Inspired Manicures – NailSnaps Stickers Turns Favorite Pictures into Stick-On Nail Art (GALLERY)

(TrendHunter.com) Nail art might be taking a backseat to some other cosmetic creativity lately, but that doesn’t mean people won’t appreciate the service provided by NailSnaps Stickers. NailSnaps Stickers…

Advertising: One Singular Sensation for Award Winners

A nonprofit organization, the One Club for Art and Copy, is taking a step to reconsider the proliferation of ad industry honors.

    

Surreal Nature-Embracing Portraits – Photographer Evan James Atwood is Seasonally Enchanting (GALLERY)

(TrendHunter.com) The photographic works of Evan James Atwood, are gorgeously surreal. Although there are a ton of artists out there that have embraced such creative portraitures of late, he focuses on nature as well…

Grilstad: The Lucky Pig


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Advertising Agency:Mccann, Oslo, Norway
Director:Jesper Ericstam

Animal Kingdom Illustrations

Coup de cœur pour l’artiste Mark Summers qui s’intéresse au royaume animal avec une série d’illustrations impressionnante. D’une qualité indéniable, ces visuels, non sans rappeler les gravures de Gustave Doré, réunies sous le nom « Animal Kingdom » sont à découvrir sur son portfolio et dans la suite de l’article.

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Castello: Balanced


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Advertising Agency:Mother, London, United Kingdom

Technologically-Acute Attires – The Iris Van Herpen Fall 2014 Collection Comments on Technology (GALLERY)

(TrendHunter.com) The Iris Van Herpen Fall 2014 Collection is debuting with Soo Joo Park as the face of the campaign. Titled ‘Biopiracy,’ the designer’s runway centerpieces feature three models…

Isolated Building Facades

Découverte de « Façades » : le nom de la série encore en cours du photographe français Zacharie Gaudrillot-Roy. Il a imaginé ce que serait une ville exclusivement composée de façades retirées du reste de la bâtisse. Cela donne des villes étranges mais plus spacieuses. Le tout est disponible dans la suite de l’article.

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Laser Cat Will Project Art Onto Bass Museum at ADC Awards

Back in November, we brought you news of Laser Cat, the giant art-eating cat that projects the art he ingests from his laser eyes. Launched by Hungry Castle and Umbrella and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, Laser Cat solicited submissions from agency creatives, as well as artists everywhere.

The original (unrealistic) goal was to gain one million submissions, allowing Laser Cat to project the art on the moon at this year’s ADC Annual Awards of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8th. Unfortunately, the moon is out, but Laser Cat will be on hand at the ADC Awards in Miami to project 10,539 artworks onto the Bass Museum. In addition to submissions from many top agencies, Laser Cat was able to garner some pretty impressive celebrity submissions, including those from Banksy and David Lynch. For more, check out the videos above and below, or head on over to the Laser Cat site. And if you’d like to see Laser Cat in person, buy tickets for the ADC Awards in Miami Beach.

 

New Career Opportunities Daily: The best jobs in media.

Gawker’s Nick Denton Says BuzzFeed is ‘Pointless.’ Also a ‘Perfect Competitor.’


Gawker Media founder Nick Denton used his company’s own commenting platform to field a virtual company meeting on Tuesday, taking questions on the company’s competition, turnover among top editors and whether there’s room for one more guest at his wedding.

For Gawker’s biggest rival, Mr. Denton picked Jonah Peretti’s BuzzFeed.

“Jonah Peretti’s company is pointless,” he wrote. “But he understands the internet; he manipulates the Facebook ecosystem better than anyone; and he is utterly shameless in his pursuit of viral stories. (Even more shameless than we are, some would say.)”

Continue reading at AdAge.com

And Here’s the First Branded Parody of That Super-Viral ‘First Kiss’ Ad

The surest sign that you've created a viral juggernaut is that the parodies quickly come flowing in. This will be especially true of Wren's "First Kiss" ad, which is so stripped down visually that it will be easy to spoof. First out of the gate is a British brand with a reason to jump all over this—Snog frozen yogurt. (A "snog," of course, is British slang for a makeout session.) Check out the parody below, and wait for the onslaught of about 5,000 more by tomorrow. Agency: Krowd.


    



Vídeo dos beijos que todo mundo compartilhou hoje é propaganda de roupa

Você certamente não conseguiu navegar na internet hoje sem assistir o vídeo “First Kiss”. Divulgado como um projeto da diretora e fotógrafa Tatia Pilieva, o curta mostra quase 4 minutos de estranhos se beijando sem motivo aparente. “E? o amor!”, disseram os românticos.

O vídeo, na verdade, pretende ser um grande comercial da grife Wren, já que todos os participantes – atores provavelmente – vestem roupas da marca.

Que não existe almoço grátis, nós já sabemos. O que importa é observar um número impressionante: Quase 9 milhões de visualizações no YouTube em menos de 24 horas. Quantos comerciais atingem tal marca em tão pouco tempo?

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Conheça o Popcorn Time, o Netflix dos torrents de filmes

Kim Dotcom, criador do Megaupload, definiu em meados do ano passado quais seriam as 5 regras para evitar pirataria: 1) criar bom conteúdo; 2) fazê-lo ser fácil de adquirir; 3) liberar globalmente na mesma data; 4) ser compatível com qualquer dispositivo; e 5) preço justo.

 

Mas o que acontece se você tiver tudo isso, e… ainda for de graça?

Enquanto Hollywood achava que estava encontrando uma saída com os serviços como o Netflix, surge o Popcorn Time, um streaming de torrents. Para quem está acostumado a acessar os feiosos sites de indexação de conteúdos pirata, o Popcorn Time é uma agradável surpresa – um visual bacana, simples e sem anúncios, o que te deixa livre da trabalheira de ficar desviando dos banners que fingem ser botões de download e de outros anúncios femininos do ramo.

Criado por um grupo de geeks argentinos, o Popcorn Time chamou a atenção de desenvolvedores do mundo todo, que se uniram em uma força-tarefa que em 24 horas traduziu o aplicativo para seis idiomas. A interface permite escolher o filme desejado, a qualidade da imagem (!) e até inserir legendas.

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“Não hospedamos nada, e nenhum dos desenvolvedores recebeu dinheiro por esse trabalho. Não existem anúncios, nem contas premium, não há assinaturas e nada desse tipo. É um experimento para aprender e compartilhar”, explicou Sebastian, um designer de Buenos Aires que está envolvido no projeto, em entrevista ao TorrentFreak.

Disponibilizando títulos recentíssimos, como “Clube de Compras de Dallas” e “12 anos de Escravida?o”, o Popcorn Time deixa o Netflix no chinelo – é como se você pudesse ter a programação do cinema na sua casa. Pelo jeito, Kim Dotcom vai precisar reescrever a 5ª regra do fim da pirataria: preço mais barato possível, preferencialmente de graça.

Quem se interessar pode baixar oPopcorn Time para Mac, Windows ou Linux, mas fique avisado que em alguns países o download de conteúdo pirata é crime.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Aplicativo encontra aquela roupa que você viu na rua mas não conseguiu achar online

Quem nunca ficou obcecado por alguma roupa que viu alguém usando na rua ou no Pinterest e, mesmo com inúmeros tentativas no Google, não conseguiu saber de que marca era nem encontrou à venda?

Até o momento, são cerca de 700 mil peças disponíveis para busca a partir de imagem ou diretamente por categorias. 

Para resolver essa frustração, a startup de moda ASAP54 está lançando um aplicativo que linka fotos de roupas, acessórios e produtos com um enorme banco de dados de lojas como Barneys, Neiman Marcus, and Topshop.

Ao tirar uma foto do item ou fazer um upload de sua imagem, o aplicativo faz uma busca pelo seu banco de dados comparando design, estampas e tecidos e, como resultado, apresenta as informações do determinado item – ou itens similares – além de direcionar o usuário para comprá-lo online.

Além do apurado sistema de busca, ASAP54 App também foi construído como uma rede social, sendo possível seguir usuários, encontrar inspirações e copiar seus looks. Tudo devidamente linkado com informações e shopping online.

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A empresa arrecadou mais de 3 milhões em investimentos para o aplicativo que parte de uma ideia bastante simples: tudo o que você vê deve ser possível de ser encontrado.

E assim, se a tecnologia falhar na missão, é possível perguntar sobre seu item para os personal stylists da empresa disponíveis online.

ASAP54 App está disponível de graça para iOS.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Tiny Silhouettes in Nature

Comme Randy P. Martin, le photographe Dan O’Day fait des photos dans lesquelles il positionne ses sujets en silhouettes minuscules au milieu de la nature. Des silhouettes de couples, de mariés, ou de personnes solitaires : une sélection de ses photos est à découvrir dans la suite.

Dan O’Day’s portfolio.

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Cringey-Cute Clothing Ad With Strangers Kissing Has 7 Million Views in One Day

How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other.

The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label Wren's fall 2014 clothing collection—meeting for the first time and kissing on camera. Yeah, that's it, but there's so much more. First the people meet, realize they have to kiss each other and cope with those feelings. There's lots of awkward banter, nervous laughter and hesitant movements. I cringed several times and then blushed, and I'm not even in the film.

Finally, the couples start kissing, and the game changes. Some kisses are hesitant, some are quick, some left me wide-eyed, waving my hands at my screen and shouting, "Nooo, too much! Too much!"

Maybe it's so popular because it puts the viewer through a range of emotions in three and a half minutes. Maybe it's because the video is somehow both lurid and sweet and I'm so glad my mom's not sitting next to me right now. Maybe it's because if two people actually started kissing heavily in public, my reaction would not be to stare—as this video would have us do—but to look away and tweet about it.

It ends slightly less awkwardly than it begins. One man looks down at his kissing partner. "I have lipstick all over me, don't I?" he says.

Yup, you do. But don't worry. The rest of us are bright red, too.