Hasta La Creative!

Essa é a bomba da noite, revelada em press release pelo Facebook e pelo próprio Mark Zuckerberg. O negócio foi fechado envolvendo 4 bilhões de dólares em dinheiro, e mais 12 bilhões equivalentes em ações da rede social.

Logo após o anúncio, timelines mundo afora já eram inundadas de usuários dizendo que abandonariam o popular aplicativo de mensagens. É verdade que o Facebook não tem muita moral quando se trata de privacidade e uso de dados das pessoas para fins publicitários, mas a promessa é de que nada vai mudar.

Assim como aconteceu com o Instagram, o WhatsApp continuará sendo uma ferramenta independente, com desenvolvimento próprio.

O WhatsApp tem 450 milhões de usuários ativos mensalmente. 1 milhão de novas pessoas entram no serviço todo dia, e o volume de mensagens já se equipara o de SMS’s somando todas as operadoras do mundo.

Para fins de comparação, o custo da aquisição equivale a 40 dólares por usuário. Em 1998, a Microsoft comprou o Hotmail, que tinha 10 milhões de pessoas inscritas à época, por 400 milhões. Ou seja: 40 dólares por usuário.

Muitos analistas previam o declínio do Facebook, particularmente devido a migração dos adolescentes para outras ferramentas de chat – como o WhatsApp, por exemplo. Problema resolvido.

Post originalmente publicado no Brainstorm #9
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L’artiste américain Evan Holm a créé une platine qui tourne sous l’eau. Avec un dispositif pointu, le vinyle rend un son parfait et forme un mouvement circulaire élégant à la surface de l’eau frissonnante. Le projet est à découvrir dans la suite de l’article, en photos et en vidéos avec un intéressant making-of.

Making-of :

The info is a bit scant at this point, but sources familiar with the matter have confirmed that Nikki Baker, who’s been with DDB California–specifically the San Francisco-office–for the past two years, is leaving the agency. Baker most recently served as GCD/co-creative lead on all things ConAgra Foods (alongside CD/copywriter, Travis Parr) at DDB Cali, a role that’s called for her to oversee work on brands including Manwich, Orville Redenbacher, Bertolli to Slim Jim, PAM and Chef Boyardee (ConAgra, if you recall, consolidated creative duties at DDB last fall).

No word yet on where Baker’s headed to next but prior to DDB, the creative spent four years as an ACD/art director on McDonald’s, AT&T and Wrigley while at Leo Burnett and also held AD positions at the likes of Cramer-Krasselt and TM Advertising during her career. We’ll fill in the blanks including departure date, etc. once we find out more.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) The Playing With Clouds photo series visualizes a common day dream that many people have indulged in at one point in their lives. Whether flying amidst clouds in an airplane or staring up at them…

Where to start?

Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms atop a talking tree?

No, let's start with the real star of the Guardians of the Galaxy trailer, which premiered to huge fanfare Tuesday on ABC's Jimmy Kimmel Live (Disney is great at keeping this stuff in house, by the way—they own both Marvel Studios and ABC and will be distributing the movie, too): Scandanavian band Blue Swede's 1974 cover of "Hooked on a Feeling."

The song really probably shouldn't work with the space-opera-comedy-hybrid thing Marvel has been doing for the last couple of films (the tone here is similar to the studio's Thor: The Dark World), but it really, really does. It's a perfect counterpoint to the action and makes the absurdity of the whole enterprise part of the joke, rather than a liability. Does it work? Well, 3.5 million YouTube viewers can be wrong, but from a marketing perspective, they probably aren't. That number is rising, by the way.

The Guardians themselves have had one of the more porous member rosters in the Marvel portfolio. The current series, by Brian Bendis and Steve McNiven, was planned and set in motion while this movie was in pre-production, so it's a safe bet that the characters picked for this flick are as toyetic as possible (and indeed, are on display in multiple plastic forms in New York this week at the Javits Center for Toy Fair).

Anyway, this movie features Bradley Cooper as a talking woodland creature and Vin Diesel as an Ent. Check it out below.

Russian creative agency Hungry Boys has launched a new animated digital campaign to promote the release of the upcoming film “Startup,” about “the burgeoning startup scene in Russia from the early 90s until now,” slated for an April 3rd release. (Here’s a link to the trailer, in case you speak Russian.)

The site allows users to answer a series of questions (after taking all your Facebook info) designed “ to determine whether or not people have what it takes to become an entrepreneur and what sort of startup they might consider becoming involved in.” But don’t take the questions, or the results, too seriously. It’s really just a fun way to promote the movie. Many of the questions have more to do with pop culture preferences than anything pertaining to business, and the startup suggestions are pretty goofy and ridiculous. Here are my results:

Other possible outcomes include deciphering animal noises, personal Instagram cameraman, and home ghost rentals. Head on over to the site to give it a shot for yourself, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

L’artiste Kathy Klein aime créer des jolies compositions florales au sol avec ses deux mains vertes. Dans un style coloré et psychédélique, elle mélange toutes sortes de fleurs pour en faire des rosaces éphémères qu’elle appelle « Danmalas ». Une sélection de ses créations est disponible dans la suite.

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Meme of the Year.

Simultaneous uprisings are happening right now in the Ukraine, Thailand, Venezuela and Northern Africa … meanwhile dozens of latent protest movements are bubbling away in Turkey, Brazil, Russia, Egypt, Iran, Canada, China and the USA. 

We’re living through a revolutionary age. Some of it good. Some of it bad. All of it real.

Just like the world-splitting epochs that were ignited in 1848, 1917, 1968, 1989 and 2011 … today we have entered into an epic battle between the new democratic aesthetic and counter revolutionary fervour. The world is up for grabs like never before. 

Faced with global warming, dysfunctional economics and secret corruption across the geopolitical spectrum, people have suddenly found the power to unseat autocrats, depose corrupt presidents, make stock markets plunge by 10% and bring cities and whole nations to a standstill. A new kind of governance is emerging, struggling to be reborn against the greatest of odds. And one thing that we know without a doubt is that people are sick of just voting and then waiting for four years or more for something to happen …

Sudden, spontaneous, bottom up, play jazz democracy is the meme of the year … watch out!

Read more on Adbusters.org

Visitors to the Seoul Museum of Art have to search for its latest exhibit the works are hidden in the washroom, the gift shop and even next to the cheesecake in the museum caf.

They’re easy to overlook, and that’s the point, since the exhibit is about refugees society’s “Invisible People,” as the show is called. Cheil Worldwide, which partnered with the U.N.’s refugee agency for the exhibit, used 3D printing technology to mold figurines modeled on refugees, then hid them and sent museum-goers on a search for them.

When visitors spot the statuettes, they can scan a QR or NFC code with their smartphone, giving them access to a video of the refugee telling their story. Visitors can also send messages of encouragement to the people featured.

Continue reading at AdAge.com