(TrendHunter.com) The adventures of Flint by Pomeranian is documented by his owner Robin Yu. Or, as the photographer points out, his ‘pet’ since Yu feels as though Flint owns her instead. From playing…
(TrendHunter.com) There are all sorts of eco-friendly torches emerging on the market, but the Suckerfish Flashlight demonstrates a uniquely inventive approach to powering up. Unlike some of the models that you might…
The lightly watched Fox comedy “Brooklyn Nine-Nine” got a huge boost in knocking off network titans and much buzzed-about cable entries at the Golden Globes.
Le graphiste et architecte japonais Yusuke Oono s’amuse à découper au laser des livres et jouer avec les épaisseurs pour créer de véritables sculptures. Des créations « Cut Paper Books » très réussies pour ces livres contenant près de 40 épaisseurs différentes à découvrir en images dans la suite de l’article.
Esse poderia ser só mais um comercial sobre força de vontade e superação – como tantos outros feitos pelas marcas quando querem falar de esporte. Porém, a história de Derrick Coleman, jogador do Seattle Seahawks, é diferente.
Coleman é surdo desde a infância, e, sendo assim, jamais poderia jogar futebol americano. Isso é o que falavam pra ele. Hoje na NFL, ele mostra o que de verdade interessa ouvir nesse comercial da Duracell.
Google’s mission to organize the world’s information has come home.
The search giant has agreed to buy hardware manufacturer Nest Labs for $3.2 billion, Google announced on Monday. Nest Labs builds Internet-connected thermostats and smoke detectors that are considered entries into the burgeoning smart-home market. The company will retain its brand after the acquisition closes in the coming months.
Google didn’t disclose its specific plans for Nest, though possibilities aren’t hard to parse. The company has built a $50-billion business based on gathering information from Internet-enabled services like search and email that can then be packaged to sell and target ads.
If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.
The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.
The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.
Fox broadcast network, home of shows like “New Girl” and new Golden Globe winner “Brooklyn Nine-Nine,” will move to year-round development of TV series, skipping the traditional pilot season in an approach that more closely resembles cable TV’s process.
The change means Fox will no longer participate in the annual TV-pilot process, Kevin Reilly, chairman of entertainment at 21st Century Fox’s Fox Broadcasting, said at a Television Critics Association meeting today in Pasadena, Calif.
Each year at this time, the four major broadcast networks fund dozens of test episodes called pilots, choosing a handful to develop into series. The crunch creates competition for writers and talent, driving up prices and leading to projects of uneven quality that would improve if the process moved year-round, Mr. Reilly said.
Se você é hardcore gamer, muito provavelmente está familiarizado com aquela sensação de estar tão absorvido pelo jogo, que é até capaz de sentir o que seu personagem sente. Segundo a Crispin Porter + Bogusky, no caso do Xbox One, se a experiência proporcionada pelo console fosse mais real, seria mesmo real.
Para ilustrar esta ideia no filme Immersive Gaming, o diretor Bryan Buckley (Hungry Man) mostra um jogador de Ryse: Son of Rome durante uma pausa para lavar o rosto. Ao se olhar no espelho, ele começa a ver cortes aparecendo em seu corpo. As cenas do banheiro são misturadas com as cenas dos soldados romanos lutando. Deu até vontade de jogar.
Se eu falar Charles Dance talvez você não ligue o nome a pessoa, mas Tywin Lannister com certeza vai lhe trazer a mente a persona intimidadora de “Game of Thrones”.
É o ator que dá voz a natureza nesse comercial da BBC para promover suas transmissões dos Jogos Olímpicos de Inverno em Sochi, na Rússia. Ele ameaça os atletas, lembrando das dificuldades que os esperam no momento de enfrentar o clima e os terrenos naturais.
As huge of an advertising juggernaut as the NFL is, commercials starring NFL players often feel interchangeable. Here, though, is a great piece of work from Duracell starring Derrick Coleman, the 23-year-old Seattle Seahawks fullback who happens to the be the first legally deaf player to be part of an NFL offense.
Bravely narrating the ad himself, Coleman tells his own story of being picked on as a kid, being told he could never make it—and being passed over by the NFL draft. "They didn't call my name, told me it was over," he says. "But I've been deaf since I was 3, so I didn't listen." That's a great line. The tagline: "Trust the power within."
Coleman seems enamored with that line. He tells the Sporting News of his Duracell deal: "They came to me, and said they liked my story, and I said OK, I want to join up. I just hope to inspire people, especially children, to trust the power within and achieve their dreams."
Agency: Saatchi & Saatchi, New York.
CREDITS Client: Duracell
Agency: Saatchi & Saatchi, New York Executive Creative Director: Peter Moore Smith Creative Directors: Garrett Jones, Billy Leyhe Chief Production Officer: Tanya LeSieur Director of Content Production: John Doris Senior Producer: Danny Miller Senior Art Director: Nathan Wigglesworth Senior Copywriter: Lincoln Boehm
Production Company: Park Pictures, Los Angeles Director: A.G. Rojas Director of Photography: Linus Sandgren Executive Producer: Mary Ann Marino Line Producer: Gabrielle Yuro
Editing House: Whitehouse Post, Los Angeles Editor: Shane Reid Assistant Editor: Keith Hamm Producer: Jonlyn Williams Executive Producer: Kristin Branstetter
Sound Design: 740 Sound Design, Los Angeles Sound Designer, Mixer: Rommel Molina Executive Producer: Kate Vadnais
End Animation: Mass Market, New York Executive Producer: Louisa Cartwright
A Apple lançou hoje um comercial celebrando a união da tecnologia com a arte, coincidentemente, a Sony também optou pelo mesmo conceito para a sua nova campanha, intitulada “Be Moved”.
O filme exibido ontem no intervalo do Globo de Ouro mostra os engenheiros da Sony como artistas, iniciando com uma cena que brinca com a junção de um toca-fitas com um fone de ouvido, dando origem ao famoso walkman da marca. O comercial conta com as participações de celebridades como Spike Lee, a atriz Quvenzhane Wallis, o ator Grizz Chapman, e o músico DJ Cassidy.
O belo site sony.com/be-moved desenvolve mais a ideia, exibindo a montagem de diversos produtos e sua relação entre o desenvolvimento técnico e a criatividade.
Vinay Shahani, the new VP-marketing at Volkswagen of America, has no intention to change VW’s motto or its marketing style, and he’s happy with the work coming from the company’s marketing firms, including its advertising agency of record, Deutsch L.A., he told Automotive News.
Yet he said U.S. buyers still do not have a firm grasp of what VW — a German brand that tends to charge a premium for its cars, yet aspires to be a mass-market player — brings to the table. Mr. Shahani, 39, who spent the past decade at Nissan, says his goal is to do a better job of hammering home its messages to an American public: German engineering, clean-diesel technology and its strong market share.
Also on the top of his agenda: redesigning Volkswagen’s website to appeal to millennials and older buyers alike, and planning the spring launch of the Golf hatchback.
72andSunny launched a new cross-platform campaign for Busch called “Busch Heroes,” which “celebrates hard workers on the job and in their communities.” The campaign, designed to embody the new brand tagline, “Here’s to Earning It,” includes “in-store signage, beer packaging, documentary style web videos and more.”
For the campaign, Busch scoured the country in search of everyday heroes from all walks of life who were both “truly passionate about what they do for a living, as well as going above and beyond to make a difference in their communities.” They selected a group of eight men and women from across the country to represent this ideal. Actually, it’s seven men and one woman (Jacqueline Gabelein), and the above online ad undermines the attempt at inclusion by solely using terms like “working man,” “manly,” and “his” — making the one female selection seem like an afterthought/tokenism. (“His hands may be both rough and hard,” delivers Gabelein, during her footage.) This is still, I suppose, a step in the right direction for a beer advertisement.
“Our goal with Busch Heroes is to shine a spotlight on those who aren’t afraid to roll up their sleeves and get their hands dirty, on and off the clock,” explains Edison Yu, vice president, value brands, Anheuser-Busch. It’s a refreshing approach, even with the gender issues. Who doesn’t want to see hardworking men and women who give back to their communities get a moment in the spotlight?
In addition to 30 and 60 second digital ads, the campaign features “special edition Busch and Busch Light packaging, print advertisements, retail displays and region-specific billboards.” Four of the Busch Heroes will be profiled in online mini documentaries: Justin Zoscsak, Andy Freeman, Travis Caldwell and Brandon Harris. Busch is looking to its fanbase for the next selection of Busch Heroes. Busch drinkers can head to Busch’s Facebook page to nominate someone they think deserves to be honored as a Busch Hero in 2015.
See below for a full list of Busch Heroes:
Andy Freeman: Tugboat deckhand from Eagle Harbor, Wash.
Brandon Harris: Cattle rancher and EMT from Manvel, Texas.
Getting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox.
OK, if your prerequisite for being comfortable getting more naked everywhere is having the body of a super-fit fashion model, sure, makes sense. Getting ripped at a luxury gym will also make you want to get a black eye, though, or stow away with your buddy in the trunk of a luxury Mercedes, says Equinox. That makes less sense, because it's dumb to get punched in the face, or cram two people into the trunk of a sedan.
The images in the new print and digital campaign from Wieden + Kennedy in New York, shot by photographer Robert Wyatt, feature the tagline "Equinox made me do it," because writ large, getting ripped at a luxury gym will make you feel like a badass, says the company. That means all kinds of new confidence and adventures with your high-end fashion accessories.
It's not dissimilar in spirit to a highly sexualized campaign, shot by Terry Richardson, that the brand pulled amid criticism late last year. It's just toned in favor of a more ambiguously suggestive and playful sort of mischief, which makes it right on target for a health club that likes to hire fashion photographers to give it that vague haute glow.
The new campaign even approaches direct relevance to the brand's actual product—fitness—with the shot of the guy in the ice bath, assuming he's recovering from a particularly intense workout … though he probably doesn't really need to bring that fancy watch into the tub with him.
More images, a video and credits below.
CREDITS Client: Equinox Agency: Wieden + Kennedy, New York
Print and OOH credits Executive Creative Directors: Colleen DeCourcy, Mark Fitzloff, Ian Reichenthal, Scott Vitrone Creative Directors: Gary Van Dzura, Stuart Jennings Copywriter: Nick Kaplan Art Director: Cyrus Coulter Designer Director: Serifcan Ozcan Account Team: Patrick Cahill, Jacqueline Ventura Creative Services Director: Chris Whalley Project Manager: Yann Samuels Art Buyers: Michelle Chant, Molly Dowd, Hillary Frileck Print Producer: Kristen Althoff Photographer: Robert Wyatt Wardrobe Stylist: Simon Robins Hair Stylist: Owen Gould Makeup Artist: Jo Strettell Business Affairs: Quentin Perry Brand Strategist: Erik Hanson Retouching Agency: Loupe Digital Imaging Retoucher: Mark Baxter
Video credits Executive Creative Directors: Colleen DeCourcy, Mark Fitzloff, Ian Reichenthal, Scott Vitrone Creative Directors: Stuart Jennings, Gary Van Dzura Interactive Creative Director: Gary Van Dzura Copywriter: Nick Kaplan Art Director: Cyrus Coulter Head of Content Production: Lora Shulson Producers: Luiza Naritomi, Kristen Johnson Brand Strategist: Erik Hanson Account Team: Patrick Cahill, Jacqueline Ventura Business Affairs: Quentin Perry
Director, Director of Photography: Hugo Stenson
Editing Company: Rock Paper Scissors Editor: Carlos Arias Post Producer: Lisa Barnable Post Executive Producer: Eve Kornblum Editing Assistants: Chris Mitchel (senior assistant), Alex Liu (assistant)
Telecine Company: Company 3 Colorist: Tom Poole
Mix Company: Heard City Mixer: Eric Warzecha Assistant Engineer: Jeremy Siegel Producer: Sasha Awn
After an awards ceremony marred by accusations that a member yelled abuse at the director of “12 Years a Slave,” the New York Film Critics Circle expelled a member, Armond White of City Arts. Another member, Lou Lumenick of The New York Post, was suspended for a year.
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