Hasta La Creative!

Here’s a campaign for the Crazy Sexy Grandma files from Zipcar’s in-house creative team and the production studio Hayden 5.

It’s called, appropriately, “I’d Tap That”. Here are the aforementioned grannies watching a nice game of West Village pickup basketball:

After the jump, married people also do some tapping…

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New Career Opportunities Daily: The best jobs in media.

Mistress introduces NOS Energy Drink’s new “You Only Live NOS” tagline in a new campaign featuring an impressive but creepy reverse-aging effect.

The 30-second television spot begins with a grizzled old man, “riddled with scars from an action-filled life,” saying “Six jobs, nine jobs, 80 summers. And you’re done.” After saying this the man gradually morphs into his teenage self. The message is supposed to be that you should go all out since you only live once, but you could easily take away from it that you should take care of yourself and watch what you put in your body — not something NOS wants you to think about given how unhealthy their product is. But media placement should protect against that interpretation. The spot will air weekly during FX’s The Ultimate Fighter and during NASCAR Sprint Cup Series race broadcasts on FOX, ABC, TNT and ESPN.

The campaign also includes digital spots starring UFC fighters Georges St. Pierre and NASCAR driver Ricky Stenhouse, Jr. and a revamped drinknos.com website which includes an integrated app employing an aging technique on users who upload a photo and fill out a lifestyle questionnaire. Stick around for credits and digital spots after the jump.  continued…

New Career Opportunities Daily: The best jobs in media.

If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.

The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.

The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.

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New Career Opportunities Daily: The best jobs in media.

It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route with ads like Fiat’s In da (mother)hood and Landrover’s Roam Free.

Lexus falls halfway on the innovation scale with #LexusInstafilm, in which they gathered 200 Instagrammers to capture the 2014 Lexus IS F Sport in all its filtered glory, then compiled the images to create a stop-motion-y film. The collaboration turns out to be beautiful, and the people behind it good-natured. A burly bearded man asks, “How’s my hair?” And a fellow Instagrammer fixes it for him. Doesn’t get much cuter than that.

While it probably won’t go viral since the focus of the feature is a character-less car, the idea of combining controlled creativity, new technology, and enthusiastic people is a winning one. Hopefully we’ll see this kind of spot again. To check out each frame of the film, go to http://instagram.com/lexusinstafilm.

Credits after the jump

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New Career Opportunities Daily: The best jobs in media.

Nous sommes fiers de vous présenter aujourd’hui l’Issue 10 du programme hebdomadaire de Fubiz TV avec Orange. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons rencontrer l’artiste français JR pour une interview exclusive. A découvrir dans la suite.

Voici le nouveau site de lithographie Social Animals lancé à l’occasion de la projection officielle de “Women Are Heroes” de JR à Cannes. Des créations imprimées dans l’une des plus anciennes imprimeries parisiennes. Un exemplaire est à gagner dans la suite de l’article.

Pour le lancement, Fubiz et Social Animals vous offre exceptionnellement une lithographie de l’artiste JR. Le tirage au sort aura lieu parmi les commentaires, jusqu’à jeudi minuit.

Previously on Fubiz

• JR – Women Are Heroes
• Solidarités International
• Dulux Walls – Let’s Colour

Voici en exclusivité pour Fubiz, le film de 6 minutes résumant le sens et l’impact de l’exposition Paris “Ile Saint Louis” par l’artiste JR. Il présente les étapes du collage – décollage de Women are Heroes, un projet qui met en scène des portraits de 70 femmes prises à travers le monde.

Previously on Fubiz

• Staples Art
• Cut Out & Fade Out
• Matías Troncoso