(TrendHunter.com) Movies and TV shows have a unique way of popping up in mainstream fashion, and these pop culture sweaters are offering some creative examples of how popular references and characters are making…
The media company, which includes Forbes magazine and a growing digital presence, said it had hired Deutsche Bank to seek offers.
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Le photographe suisse Olaf Breuning, basé à New York et à Zurich s’est récemment intéressé à l’utilisation de bombes de fumées colorées pour composer des visuels d’une incroyable beauté. Déjà auteur de nombreux clichés d’une grande beauté, découvrez ces images dans la suite de l’article.
Indie design studio Upwell had a smart product — Walhub, a switch cover that doubled up as a storage for keys, mail, umbrellas or scarves. But how could they test how marketable and saleable the product was? Focus groups be damned, because there’s Ikea.
An Upwell employee dressed up as an Ikea employee, packaged the product to look like it belonged in the store — even tweaking its moniker by adding an umlaut. Then they sat back and saw what happened.
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We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York. With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.
“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Oleg Oprisco’s new surreal portraits feature excessively long hair styles and overwhelming foliage. The emotive conceptual photography uses muted coloring and unusual props to create stunning…
Wayne Silverman has been named Time Out America’s new chief revenue officer. In his new role, he will oversee the company’s digital and print advertising sales, account management, ad operations, and e-commerce. He will be responsible for long-term revenue growth and sales strategy for Time Out North America’s growing number of media platforms. Mr. Silverman brings over 20 years of expertise in scaling and leading sales, business development and marketing teams across both digital and traditional media channels. He previously served as chief revenue officer at mobile marketing platform Scanbuy and as VP and group publisher at CBS Interactive. He received his bachelors degree in Economics at the University of Massachusetts, Amherst.
Glamour magazine has appointed Jillian Davidson to the fashion director position. She joins from Vogue Australia, where she had been the creative director since 2012. Prior to that, Ms. Davidson served as the fashion director of Harper’s Bazaar Australia and fashion editor at Harper’s Bazaar U.S.
Razorfish has named William Lidstone and Tim Perlstein as chief marketing officer and chief strategy officer, respectively. Mr. Lidstone brings over 20 years of experience in the creative and client services functions. He most recently acted as exec VP of Razorfish International. Previously, during an eight-year span at AKQA, he served as client-service director, business-development director and client partner. In his new role, he will be responsible for the global management of the Razorfish brand. Mr. Perlstein most recently served as the group-VP at Razorfish. Prior to joining the agency, he held roles as a director of online marketing and director of consumer and customer innovation at Yahoo! Mr. Perlstein earned his MBA from Stanford University.
In honor of Robert Feuille, a copywriter who passed away from testicular cancer at the age of 28, Texas agency Sanders/Wingo, who we’re giving some extended love to in honor of the cause, have created The Beard League, a way to turn Movember into a creative competition while donating money to Feuille’s family.
During the month of November, 31 teams of beard-growing dudes will submit funny photos of themselves in the hopes that it will convince people to donate to their team. Why are there 31 teams when there are only 30 days in November? The answer is not yet clear, but each of the contestants is also documenting their growth process with daily photos of their facial hair.
Currently, Scott “The Hairy Outside” McAfree leads with $440 in donations according to The Bearderboard. Will that be enough to win him The Bearder’s Cup? It’s up to you, donators. And, as a bonus for giving, all who donate will be entered in a drawing to win The Beard League merchandise. If that doesn’t float your boat, know that you donation goes to the Feuille Family Scholarship Fund, which benefits Feuille’s three young children. A pretty cool take on no-shave November, no?
New Career Opportunities Daily: The best jobs in media.
Two employees of San Diego marketing and tech company Digitaria, Jim McArthur and Jimmy Keown, spent September filming in India for a tech reality show called SuperTechies.
Excited? Of course not. And you shouldn’t be. The above “teaser” makes the show seem slightly less interesting than watching an interesting shade of paint dry. They seem like nice enough guys, but come on, who is watching this show? Since this is a Friday post, let’s spice things up and turn this into a drinking game. Watch the above “teaser” with a group of friends or coworkers and take a shot/drink a beer/whatever every time somebody yawns. Chances are you’ll be pretty shicker by the end of it.
If you’re still reading this, the episode will premiere in Asia on Saturday and will be available on YouTube next Monday. Yipee! You can check out an episode preview here to fuel your rabid anticipation.
New Career Opportunities Daily: The best jobs in media.
Para promover “FIFA 14″ no Xbox One, feito com o chamado Ignite Engine, a EA Sports apresenta o “primeiro homem vivo dentro da internet”.
Bem, a definição pode ser exagerada, mas o avatar de Lionel Messi é realista e responde de maneira impressionante as ações do mouse. Criado pela Wieden + Kennedy de Amsterdã, o Messi virtual é pra ser um retrato fiel do jogador que estará nos gramados do game, demonstrando um pouco da capacidade gráfica e tecnologia de movimentos da nova geração de consoles.
O avatar é em tamanho real, e para começar você deve ajustar a sua mão com a do jogador. Experimente: easports.com/fifa/life-size-messi
Com o Messi de carne e osso machucado, isso talvez comece a dar algumas ideias para os dirigentes do Barcelona.
Post originalmente publicado no Brainstorm #9
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It’s been a while since we’ve heard from Mitchell Caplan, but in it’s rather busy fall, Minneapolis-based agency Olson has appointed the former McCann/Digital Pulp exec as chief marketing officer. Caplan, if you recall, was appointed to a similar role at McCann in summer 2010, at the time reporting directly to McCann North America president Robert LePlae and was responsible for leading marketing strategy and business development for McCann NA. Following its win of the likes of Sharp and Supercuts, it’s been a busy couple of months for Olson, which will have Caplan split time between its offices in Minneapolis and New York and report to CEO, John Partilla.
During his career, Caplan also spent some time at Y&R North America/Y&R Brands in a similar CMO role, where he spent over three-and-a-half years. The new CMO succeeds Bob Molhoek, who has spent a decade’s worth of time at Olson and is now being bumped up to the newly created role of SVP/organic client growth. In a statement, Caplan says, ““This is a very exciting time to be joining Olson. When you look at the client list, the talent, the work and the momentum, you get a very clear picture that this is an agency that has become a major player in North America, while staying very true to the cultural values that makes the agency such an amazing place to work.”
New Career Opportunities Daily: The best jobs in media.
Com a possibilidade de armazenar as informações de oito cartões de crédito, débito ou fidelidade, Coin – uma nova startup de San Francisco – promete deixar a sua carteira bem menor. Funciona como uma espécie de cartão eletrônico, controlado por um botão circular no topo, e que pode ser utilizado normalmente em qualquer máquina de cobrança e caixas automáticos.
O gadget utiliza uma faixa magnética especial, e os dados são inseridos no Coin através do aplicativo para smartphone, que são depois sincronizados via Bluetooth. Na momento de um pagamento ou saque, o usuário seleciona o cartão desejado com o botão – visualizando os últimos quatro dígitos, data de validade e código de segurança na pequena tela de LED.
A inovação ainda tem dispositivos de segurança, que alertam via app se a pessoa estiver distante demais do cartão – em caso de perda ou roubo – e permitindo a eliminação dos dados remotamente.
Coin está atualmente em pré-venda no site onlycoin.com, custando 50 dólares com entrega prometida para a metade de 2014. O preço normal depois do lançamento será de 100 dólares. Mas cuidado, não há garantia de que funcione em outros países além dos EUA.
É uma fantástica ideia para transformar todos os seus cartões em apenas um, com pode ter grande apelo popular, porém, assim como eles, o gadget também tem data de expiração. A bateria tem previsão de duração de dois anos, sem possibilidade de carregamento.
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Wow. Google’s advertising has always been solid, irrespective of agency and market. But Ogilvy Mumbai’s new spot “Google Search: Reunion” for Google India has taken it to the next level. I’m a pretty sensitive guy, but this is probably the first spot I’ve ever seen that makes me so emotional that I actually have to hold back tears. It makes Pereira & O’Dell’s recent “Stay Together” spot for Skype seem tame in comparison. Not only is the spot emotionally affecting, it manages to address the India-Pakistan partition, “a moment that has left a deep imprint across many generations on both sides of the border.”
“Google Search: Reunion” begins with a man telling his granddaughter about his long-lost childhood friend Yousaf. The pair would fly kites together every day, and steal candy from the candy shop run by Yousaf’s family. The old man, Baldev, misses his friend, who he was separated from during the partition of India and Pakistan. It would appear hopeless that Baldev and Yousaf would ever see each other again.
But Baldev’s granddaughter, Suman, does the seemingly impossible. She uses Google to track down the sweet shop still run by Yousaf’s family, using clues from her grandfather’s stories of his childhood. Suman then arranges for Yousaf to reunite with her grandfather for his birthday. When the two see each other for the first time since their childhood, it’s so overpoweringly emotional that it’s almost too much to take. This is advertising as storytelling, and it puts to shame so many lesser attempts to do so. It’s sentimental (in a good way) without being melodramatic, and positions Google as the tool that makes the whole incredible episode possible.
According to Google India director of marketing Sandeep Menon, “India has well over 150 million Internet users, and most of them use Google in various formats, be it from desktops, or mobile devices. We wanted to strike up a conversation to showcase the different uses of Google, and at the same time, tell magical stories that show why ours users love the product. One of our core philosophies is that our users are smart and intelligent. Hence, the attempt was to have a conversation and tell users that they can do a lot more, and a lot quicker, by showcasing some of the innovations that allow the product to be used in different ways.”
The 3:32 video is tremendously popular, going viral on YouTube, where it’s already approaching two million views. We really can’t say enough good things about this spot. This is how you win at advertising. (Impending firebombing of comments section with bile hatred and jealousy to commence in an estimated five seconds.) Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Yesterday we talked about why Snapchat in particular should never carry ads. Today let’s look at what would happen if all media functioned like Snapchat, disappearing a few seconds after someone viewed it. It’s an important question for marketers. With Snapchat, messages are privately sent to select recipients, and then they vanish.
The press gets hung up on sharing horror stories about teens using Snapchat for sexting, but doesn’t devote enough attention to how and why most of the app’s tens of millions of users engage with it. Snapchat should be disconcerting for marketers because it’s a place where hundreds of millions of posts are shared daily, but they’re invisible. They can’t be tracked, measured and analyzed. There’s no buzz monitoring report for what’s trending in Snapchat, and if Snapchat offered such a service, its audience would flee en masse.
The way most people think about social media is that anything worth sharing is worth saving. Facebook added a corollary: Anything worth sharing is worth sharing publicly. Twitter added its own corollary: Anything shared publicly is worthy of saving for posterity. How else can one explain that Americans’ public tweets are saved in the Library of Congress?
Partenaire du magazine Fricote, voici la série « Taste Shapes According to the Nature » avec une utilisation insolite de la nourriture, imaginée par Felipe Barbosa et réalisée avec l’aide de Rafael Medeiros. Des créations et plus d’informations sur la collaboration entre Fubiz et Fricote Magazine à découvrir dans la suite.
Cette série photographique est à découvrir dans le nouveau Fricote Magazine n°13 dont la couverture a été réalisée par Jean Jullien. Retrouvez aussi dans ce numéro un article « Food Art via Instagram » signé par l’équipe de Fubiz. Magazine disponible depuis le 14 novembre.
Em seu filme de Natal, que estreia hoje no Reino Unido, a Bailey’s aposta no balé. É uma versão reimaginada de “O Quebra-Nozes” de Tchaikovsky, com um três garotas que pretendem se divertir a noite mas são incomodadas por dois rapazes metidos a besta.
Trabalharam no filme os coreógrafos do filme “O Cisne Negro”, de Darren Aronofsky, com membros do Royal Ballet britânico. A trilha sonora pode ser adquirida na iTunes Store.
A criação é da BBH de Londres. Assista o comercial acima, e o making of abaixo:
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FX Networks is proving it’s serious about FXX, making a massive investment to win the exclusive national cable rights for “The Simpsons,” after what’s being described as a bidding war among top cable networks.
Financial terms of the deal were not disclosed, but it be worth more than $750 million to Twentieth Century Fox Television, according to a person familiar with the pact who confirmed reports in Variety and elsewhere.
That’s a nice chunk of change for a cable channel that only bowed in September, when it took the place of Fox Soccer Channel. FXX has since been airing a mix of original series like “It’s Always Sunny in Philadelphia,” “The League” and “Wilfred,” which moved over from FX; off-network reruns like “How I Met Your Mother” and “Bob’s Burger”; and movies.
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren, as well as a #nointernetweek ban on the digital life of five internet addicts. Almost all the events were held in the “Silicon Roundabout” area east of the city, a hub for U.K. digital entrepreneurs and tech firms.
The “Night of the Living Dead” tour, hosted by digital product and design agency Made by Many, took participants on an after-dark tour of 19th century serial killer Jack the Ripper’s most bloody crime scenes, accompanied by Victorian undertakers carrying lanterns, and three speakers on the digital afterlife.
Stacey Pitsillides, who is doing a PhD in digital death, digital afterlife and digital heritage at the University of London, spoke about the creative possibilities of tagging the streets in which you live, work and play with digital graffiti that records your memories, leaving an “information rich” environment for historians and archaeologists to find.
Olá, antidesigners e brainstormers!
Neste programa, Ancara e Ricardo Cunha Lima recebem o professor Dr. Ary Moraes, autor do livro “Infografia – História e Projeto”. Além da conversa sobre o livro, os anticasters e o convidado aprofundam uma discussão sobre a infografia nos dias de hoje.
Promoção: comente e participe do sorteio de uma cópia do livro do Ary Moraes!
>>0h07min54seg – Pauta principal
>>1h24min25seg – Leitura de comentários
>>1h32min46seg – Música de encerramento: “New Noise”, da banda Refused.
Links
AntiCast em Brasília no S Catálise, 5ª Semana de Design de Brasília, dia 26 de Novembro
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Post originalmente publicado no Brainstorm #9
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Advertising Agency: M&C Saatchi, London, UK
Creative Directors: Elspeth Lynn, Mark Goodwin
Associate creative directors: Dan McCormack, Luke Boggins
Published: November 2013
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
