Hasta La Creative!

Coup de cœur pour le studio Antoni Palleja Office qui a imaginé pour la marque RS Barcelona cette « Ping Pong Table » du plus bel effet. Une collaboration de Commission et Aixalà qui ont, à cette occasion, réalisée une très belle vidéo de présentation du projet. A découvrir dans la suite de l’article.

(TrendHunter.com) Stefan Giftthaler’s Hippie Chic fashion photography looks like it came straight from the 70s. The models certainly look the part, sporting tousled bedhead waves and psychedelic glitter make up….

Alloy Digital and Break Media, both privately held, would focus on entertaining people ages 12 to 34.

An Iron Man-themed thrill ride, photo pavilion and shopping area will open at Hong Kong Disneyland in late 2016.

Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello

The post White Collar Hippies by BBDO appeared first on desicreative.

The company’s new product, Nielsen Twitter TV Ratings, professes to measure the activity and reach of Twitter conversation about shows.

(TrendHunter.com) If you have ever struggled with how to cut grapefruits, this kitchen tool will be helpful.

The Grapefruiter from Chef’n sections citrus fruits like grapefruit into manageable pieces. The fast-…

The San-Diego-Oakland game was televised at 8:35 p.m., Pacific time, a rarity for prime-time televised games. Local California stations got a boost in ratings, but East Coast viewership dropped.

It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications.

No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes “we are witnessing the emergence of a new breed of smaller, digital-only outlets that are closing the gap, quality-wise, with legacy media.”

Meanwhile, legacy media companies struggle to maintain relevance in a rapidly changing mediascape. Take the watering down of Forbes, an historic media brand, with what is now a murky sea of contributor-generated content.

Sometimes, I so hate Fake Forbes that allows anyone to write under the Forbes brand. Forbes used to mean something.

— Danny Sullivan (@dannysullivan) October 7, 2013

Legacy media brands are working to find their place in the market today. Paywalls are going up and paywalls are coming down. Editorial lines are being crossed, and tacky advertising intrusions and sponsored content are now commonplace. It’s no wonder a title like Forbes loses its center and its way.

At AdPulp, I feel like we are continually finding our way. This is part of AdPulp’s charm for me and why it remains an interesting project to work on every day. There have been times when I thought of retiring from the site, but I always come back for more. It’s not for the adoring fans and buckets of money. I wish I could say it was. The truth is AdPulp is something I enjoy doing/making.

Naturally, I consider this project and our team to be part of “the new breed of smaller, digital-only outlets that are closing the gap, quality-wise, with legacy media.” I think we along with Adrants, Adland, Adverblog and The Denver Egotist network constitute a whole new layer or block of media — we’re all practitioners who publish “industry insider” trade journals, exclusively online. Does our product stand up against legacy media’s reporting? You be the judge, but on a good day, I’d say it does. But it’s not necessarily the right question to ask of us. Ad bloggers are free to editorialize, whereas real reporters are encouraged to explore all sides of an issue.

I think readers enjoy both the rigor of journalism and the freewheeling nature of micro-media and we attempt to provide a degree of both.

The post Ad Blogs Are Anachronisms. Long Live Ad Blogs. appeared first on AdPulp.