Hasta La Creative!

A captação de fotografia e cinema passou e ainda passa por uma fase de transição. Películas sendo substituídas por formatos digitais, com avanço rápido da tecnologia, e que muda a imagem que está na nossa tela. O debate é polêmico, mas sem dúvidas representa a reinvenção de uma mídia e democratização da arte.

No Braincast 85, Carlos Merigo, Saulo Mileti, Guga Mafra e Leo Giannetti batem um papo sobre o impacto dessas mudanças. Realmente dá para perceber a diferença? Quais são as vantagens para os produtores de conteúdo? O filme morreu?

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iStock by GettyImages

Esse episódio do Braincast é um oferecimento de iStock

A iStock é uma das maiores comunidades criativas de crowdsourcing do mundo, com quase 100% do seu conteúdo gerado pelos usuários. São de 125 mil artistas de diversos países. A iStock reúne mais de 12 milhões de arquivos e, é hoje uma fonte fácil e acessível de arquivos royalty-free, com milhões de fotos, ilustrações, vídeos, áudios e animações em Flash.

– Em todo o mundo, 6 milhões de pessoas assinam algum serviço de internet móvel. Todos os dias são enviadas 250 milhões de fotos no Facebook e 40 milhões no Instagram. A iStock tem um acervo só de imagens feitas por celular.

– Você sabia que existem muitos colaboradores da iStock que têm em seus portfólios imagens escaneadas e até mesmo materiais impressos? Aos aficionados pela Leica, Kiev ou Hasselblad, a iStock preparou algumas dicas para escanear filmes. Confira, é só acessar o Manual de Treinamento do Banco de Fotografias da iStock e ver o passo 5.

Desafio Criativo: Todo mundo que participar ganha 10 créditos! Basta mandar sua arte junto com o seu username na iStock para o e-mail: istockphoto@brainstorm9.com.br

A imagem precisa ter 1920 x 1080 pixels, e usar até 4 fotos dessa lightbox da iStockphoto.

Mais informações: Instruções | Regulamento

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Post originalmente publicado no Brainstorm #9
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Torrenting is oft-seen as a dirty word — synonymous with piracy, the dark underbelly of the Internet, and all things the law-abiding citizenry should avoid. P2P client BitTorrent seeks to change that perception with a new ad campaign. Today, the company revealed that it was behind the mysterious billboards that popped up around New York City, L.A. and San Francisco last week — part of an ad campaign to broaden its audience and prove that it’s a useful service for moving information and data whose role should be celebrated, not reviled.

The billboards (see all above) initially featured sentences like “The Internet should be regulated,” and “Your data should belong to the NSA.” Today, they have been “altered” with graffiti-style edits that now say the Internet should be “people-powered,” and that your data actually belongs to you.

Continue reading at AdAge.com

Remote Control Tourist, the new interactive digital/video Tourism Victoria project from Clemenger BBDO , Exit Films, and Tool director Jason Zada, is kind of like The Sims without the gibberish language. You can control people from your computer, suggest they eat a certain food, walk a certain direction, enter a certain door. If you don’t want to suggest activities via social media, you can just watch the live streams. Voyeurism at its finest, or at least, voyeurism at its least creepiest.

The project is meant to promote Australian tourism by showing off the sights and sounds of Melbourne, and the live stream, which runs October 9-13 for about eight hours per day, adds a compelling dimension to tourism advertising. One man and one woman will travel around the city with head-mounted cameras, tailoring their movements to the social media suggestions. Hear’s to hoping people use the opportunity to be classy and find out more about a beautiful city, and not, you know, be dumb and inappropriate on the Internet, like most of the time. The broadcast officially kicked off, well, about now.

New Career Opportunities Daily: The best jobs in media.

Troy Ruhanen, of BBDO’s seniormost executives, has been recruited by Omnicom Group CEO John Wren to take on a role at the holding company level.

Mr. Ruhanen — an Australian native who joined BBDO’s flagship New York in 2004 from Leo Burnett and quickly ascended to oversee the agency’s biggest region — has exited as chairman-CEO of the Americas. He’s now executive VP of Omnicom Group, with the responsibility for driving cross-agency collaboration and innovation for Omnicom’s largest clients. That list includes the likes of AT&T, Pepsi, McDonald’s, Volkswagen, Mars and Apple.

“Troy is a rising leader within Omnicom and has a proven track record of effectively managing some of BBDO’s largest clients,” said Omnicom’s president-CEO John Wren in a statement. “He is a tireless collaborator, builder of bridges between agencies and offices and is experienced in all facets of developing and implementing award-winning marketing campaigns. His global experience in multiple categories including consumer packaged goods, auto, telcom, beverage and technology is perfect for the role of strengthening our relationships with our biggest clients by providing them with better and more integrated services.”

Continue reading at AdAge.com

Advertising Agency: Le Balene, Milan, Italy
Creative Director: Lele Panzeri

O designer Fernando Perottoni relembra nessa série de ilustrações alguns dos carecas mais famosos do cinema, TV, quadrinhos e até da política.

Tem Mr. White, o mais novo integrante da galeria de inesquecíveis, Yoda, Homer Simpson, Gorbachev, entre outros. Confira abaixo e veja se reconhece todos.

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The government shutdown could delay a Food and Drug Administration ruling that is expected to curb TV advertisements of e-cigarettes.

The FDA had announced its plan to issue a decision in October on whether and how to regulate the booming e-cig industry. And an FDA spokesman said staff at the agency’s Center for Tobacco Products remain at their posts because it is funded by tobacco industry fees and not subject to annual budget appropriations. But the shutdown, now in its seventh day, has furloughed 45% of the agency’s employees, including some working on tobacco issues in the office of FDA Commissioner Margaret Hamburg, the spokesman said.

A virtual seminar on tobacco regulation has already been postponed until funding is restored, according to the FDA website.

Continue reading at AdAge.com

Oh what men (and advertising copywriters) will do to get a beer. Tapping the fairly tail-ish “cry wolf” scenario coupled with the old-timey trustworthiness of Lassie, New Zealand-based Colenso BBDO have crafted a witty commercial that cuts to a man’s truism; he would rather be having a beer with friends than, well, do just about anything else. And, he’ll do just about anything to get that beer with friends. Just watch any non-Clydesdale Budweiser Super Bowl commercial.

For U.S. Hispanic agencies, the search for a top creative often extends to the entire Spanish-speaking world, with Argentina and Mexico the main hunting grounds.

Alvar Sunol, who will join Miami-based Alma as SVP-executive creative director from Bassat Ogilvy in Madrid, may be the only Spaniard leading the creative department at a U.S. Hispanic agency.

Mr. Sunol has also worked in Mexico, as deputy chairman and executive creative director of JWT Mexico for three years, before returning to Spain six years ago as executive creative director of Bassat Ogilvy Madrid. This will be his first job in the U.S., although he lived in Wisconsin as a high school student and returned to the U.S. to go to college in Massachusetts.

Continue reading at AdAge.com

Two mysterious billboards have appeared in New York. One, located on West Broadway near Canal Street, reads, “Your data should belong to the NSA” and the other, located at 27th and Broadway, reads, “The Internet should be regulated.”

A Clear Channel spokesperson, David Grabert, confirmed to Animal New York the work is part of a teaser campaign saying,”For now, I am respecting the creative campaign and reserving comment on who the advertiser is.”

One of the boards is also in San Francisco located on 101 North. The LA Times believes it could be blogger-turned-venture capitalist Michael Arrington who is behind the campaign citing his desire to shame companies aiding NSA efforts.

It seems details as to who’s behind the campaign will be revealed next week.

(Photo: Aymann Ismail/ANIMALNewYork)

(Photo: Jeff Owens)