Untitled Hypes Game of War with Conor McGregor

New York agency Untitled have launched a new campaign for mobile game Game of War, notable for the absence of Kate Upton.

Instead, the agency enlisted UFC fighter Conor McGregor for a series of new ads promoting the game. It’s a large change in approach for the brand, who previously relied on Upton’s sex appeal for virality (with one spot, “Empire,” racking up almost 25 million views). In the 30-second “Prepare For War!” he introduces himself as a “fighter,” “warrior,” and “hero” while simultaneously defeating an opponent in the ring and playing Game of War. A 60-second spot sees him distractedly playing the game while ignoring an interviewer, while “Challenge!” sees him directly challenging gamers to take him on in Game of War. McGregor’s acting skills (or lack therof) are similar to Upton’s, but his UFC celebrity (and/or epic tattoos) make him a more natural selection for the brand. Still, it seems unlikely that the new spots can approach the millions of views Upton generated for the brand.

Sports Illustrated Brings You Kate Upton in Zero Gravity

We all know the purpose of the Sports Illustrated swimsuit issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its purpose doesn't mean it can't be creative. On the contrary, SI continues to boldly seek new frontiers of wankspiration.

Perhaps to counterbalance the rather immovable Barbie, SI put bombshell Kate Upton on a Zero-G plane and took photos of her floating about in swimsuits. The results really are out of this world.

The whole concept is brilliant. Think about it. What is the sole enemy of big, glorious boobs? Why, gravity, of course. And in these photos, Upton laughs in the face of physics, achieving superhuman results previously available only to superheroines.

The 2014 SI swimsuit issue lands on newsstands today.


    



Kate Upton and Snoop Dogg’s New Hot Pockets Video Arrives Fully Baked

Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You Got What I Need)" as "You Got What I Eat."

Lines like "I need your hot buttery crust" and "It's my premium meats that make your lips sing a song" are mixed in with lots of marijuana references and psychedelic imagery to produce a crispy finished product that's both fake and flavorful—just like Hot Pockets.

"I love working with the Hot Pockets sandwiches team," Snoop says in a statement. "They let me do what I do and bring the funk out with their message, you know? We needed to top [previous video] 'Pocket Like It's Hot,' and this video is so dope. It's funnier, and we got the flyest girl in it with me."

"I love the premium meats and the buttery seasoned crusts of the new Hot Pockets sandwiches," adds Upton. "I'm excited to hear which side the fans pick in this IRRESISTIBLY HOT™ battle!"

She's referring to a public vote being held at hotpockets.com pitting #TeamCrust against #TeamMeat in a battle to the death over which Pocket part is preferable.

Full lyrics below.

FULL LYRICS:
One, two, three to the heat
Stop counting sheep,
And move your feet to the beat
I bet you're wonderin'
"Who are you?"
The baker who made new
HOT POCKETS come true
Now let me give you an introduction
To the Master Baker of this production
You know he bakes here
You know he bakes there
He be baking all day
I bake everywhere
Wanna bake with me?
Then come on in
We light up taste buds
From beginning to end
My buttery seasoning so hip
It drips
Tastes so good
Gotta lick your lips
Smell my savory garlic
but don't disturb
The garden where I grow
flavor-fantastic-al herbs
…his flavor-fantastical herbs.

YOU… YOU Got What I Eeeeaaattt!
You say you're just a baker
But you're my HOT POCKETS maker

Oh baby, YOU… YOU Got
What I Eeeeaaattt!
You got the hot buttery crust
I need your hot buttery crust

Hold up, hold up
My friend's gotta beef with you
Take a step back baker
The Butcher's coming through
I see you like the crust
well I like it too
But without my premium meats
You got nothing to chew
See I'm the Master Butcher
And I bow down to zero
Online they call me
The 8-Bit hero
I fly cross the land
So my flocks are protected
Try to come for my beef
And ya gonna get rejected
Cuz if you step to me
Ya gonna get stuck
As your head takes a buck
From pepperoni nun-chucks
He's got premium meats,
The cream of the crop
Welcome to my B.I.G.G.
Butcher's shop…..ya heaarrdd

YOU… YOU Got What I Eeeeaaattt!
You make the Steak and Cheese
That brings me to my knees

Oh baby, YOU… YOU Got What I Eeeeaaattt!
The flavor is so sweet
You know how to spice that meat

Now I know the Butcher
Likes to take credit for the show
But there's a reason that my bakery
Is rollin' in the dough
Listen little baby
Don't fall for the cuts
It's the buttery crust
That makes you want it so much

Don't listen to him, girl
He's been baking too long
It's my premium meats,
that make your lips sing a song
When that sauce heats up
The pepperonis do the rest
It's exactly why my new
HOT POCKETS are the best

No no no… YOU, both Got What I Eeeeaaattt!
I love your buttery crust
But I love that meat just as much

Oh YOU… both Got What I Eeeeaaattt!
You got all my hot treats
You both make me complete


    

Blind Item: SF Management Supervisor Crowdsourcing Love

Ahh yes, what better time to dust off the ol’ blind item category than with this little ditty that showed up in the tips box last night. A management supervisor at a certain fairly well-known San Francisco agency appears to be on the hunt for a husband, and by golly, she’ll crowdsource if she has to in order to land one. Is she “wookin pa nub” in all the wrong places? Well, only time will tell we suppose. As you’ll see below, there’s $10,000 up for grabs if it all works in the end. We’ve redacted the name, though, as we don’t to add insult to injury if this idea backfires (we’ve been told though that this is “dead serious” and that she’s “already gotten 100 potential dates”), so read on and take your guesses.

“Hi to my most favorite friends,

Remember that time I offered you $10,000 to find me a husband? Me neither. But we both will in about one minute and forty five seconds.

I just finished the book “Lean In.” And whether you’re a fan of this feminist social movement is neither here nor there. What is here is an idea that came to me after reading this book. I thought, “I get it, I need to sit at the table. I need to be deeply committed to becoming a leader.” Got it. I’m on it. And then I thought, “It’s 11PM on a Sunday night, I’m single, I just had to squirt dish soap on leftover pizza so I wouldn’t eat 2 more slices and this is the second self-help book I’ve read this month.”

And then it was as if Sheryl Sandberg and Patti Stanger bitch slapped me across the face with a soaking wet “stop being single” towel. If I wanted a new job, would I sit in the lobby of the employer’s building just hoping that someone would offer me my dream job? No. If I want a husband, will he just show up out of thin air and ask me to hang out with him for the rest of his life? No. Okay—maybe if I looked like Kate Upton. But I don’t. (However, in 2005 the freshman class of my sorority did say that Charlize Theron was my doppelganger. Yes, we might have been hazing them. Yes, they might have been blind folded. But they said it.) So yeah, I’m not Kate Upton. You get the point.

And so I’m writing you today because I’ve decided to make an aggressive action plan on finding that one fella that I get to hang out with forever. And I’ve recognized two things that are important to this plan: (1) a great percentage of marriages are the result of introductions by friends and (2) most people do not give a lot of thought about introducing one of their single friends to another one of their single friends. I get it. Introducing me to my husband is just not high on your to-do list. But I think I have an idea that might change that…

I will personally give ten thousand dollars to the friend who introduces me to my husband.

Here is how the referral program works:
Step 1: You set me up on a date with a man
Step 2: I marry that man
Step 3: I give you $10,000 on my wedding day

I know you’re thinking that this is nuts. Just plain crazy. “[Redacted], you can find a husband without dishing out $10,000.” Well for starters, thank you – I’m flattered. And secondly, I totally agree. But the reality is finding a husband always costs money. I just collected 1,000 insider points from Sephora and this isn’t because I buy beauty products to impress my 4-year old nephew.

To substantiate this offer, I have the complete support and admiration from my parents—who are both included on this email.

So, remember that time I offered you $10,000 to find me a husband? Me too.

Always and forever,
[redacted]”

 

New Career Opportunities Daily: The best jobs in media.

Shocker: Carl’s Jr., Hardee’s Seduce You with Bourbon, Burgers, and a Babe

Both fast-food eateries are running “Mrs. Robinson,” a 30-second homage to The Graduate with Heidi Klum doing her best Anne Bancroft. The spot, created once again by 72andSunny (last work for the CKE chain here), promotes the Jim Beam Bourbon Burger. Odds are that Klum doesn’t regularly eat the fine cuisine she endorses, but we won’t hold it against you if you replay the part where she sucks up barbecue sauce from her finger.

Carl’s Jr. and Hardee’s have actually turned down the overt sexuality in their ads–remember last year’s Kate Upton commercial? I’ve eaten their burgers once or twice in my life, and I can assure you, they are not aphrodisiacs unless you’re a local gastroenterologist who needs more business. Credits after the jump.

continued…

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Mercedes-Benz CLA washed by Kate Upton In Slow Motion