Snoop Dogg abre a caixa de samples de “Doggystyle”

Snoop Dogg conseguiu nos últimos anos mudar radicalmente sua imagem. De gangsta-cara-de-mal do hiphop a figurão gente boa, Snoop parece preocupado em fazer um som, ficar relax e colocar ideias boas na rua. Não é atoa que nos últimos anos vimos coisas legais como o projeto Rolling Words (o livro de letras que você pode fumar) e a holografia do Tupac durante o Coachella. Aliás, estas duas premiadas em Cannes. Fora isso, nos últimos tempos Snoop mudou de nome para Snoop Lion e entregou um disco de reggae junto com um documentário com parceria da Vice Magazine, sobre este “rolê” espiritual na Jamaica. Pra fechar o ano com chave de ouro, Snoop acaba de soltar uma mixtape no Soundcloud tocando todos os discos de samples usados no clássico “Doggystyle”. O cara sabe como se divertir e fazer marketing ao mesmo tempo, falae?

Ouça e baixe Snoop aka DJ Snoopadelic: https://soundcloud.com/snoopdogg/doggystyle-the-samples-entire

[update 29/11/2013]

TRACKLIST
1. Curtis Mayfield – Give Me Your Love [Bathtub]
2. Funkadelic – Not Just Knee Deep [GFunk intro]
3. George McCrae – I Get Lifted [Gin & Juice]
4. Slave – Watching You [Gin & Juice]
5. George Clinton & Parliament Funkadelic – Flashlight [Tha Shiznit]
6. Santana – Fried Neckbones & Some Fries [Murder Was the Case]
7. Slick Rick, Dougie Fresh – La Di Da Di [Lodi Dodi]
8. Bernard Wright – Haboglabotribin [Gz & Hustlaz]
9. Kool & the Gang – Summer Madness [Doggy Dogg World]
10. Curtis Mayfield – Eddie You Should Know Better [Interlude: U Betta Recognize]
11. George Clinton – Atomic Dog [Who Am I (What’s My Name)]
12. Tom Browne – Jamaica Funk [Who Am I (What’s My Name)]
13. Parliament – Give Up the Funk (Tear the Roof Off the Sucker) [Who Am I (What’s My Name)]
14. Lyn Collins – Think About It [Ain’t No Fun]
15. Isaac Hayes – A Few More Kisses To Go [Ain’t No Fun]
16. Ohio Players – Funky Worm [Serial Killa]
17. Isaac Hayes – The Look of Love [Gz Up Hoes Down]

Brainstorm9Post originalmente publicado no Brainstorm #9
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Kate Upton and Snoop Dogg’s New Hot Pockets Video Arrives Fully Baked

Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You Got What I Need)" as "You Got What I Eat."

Lines like "I need your hot buttery crust" and "It's my premium meats that make your lips sing a song" are mixed in with lots of marijuana references and psychedelic imagery to produce a crispy finished product that's both fake and flavorful—just like Hot Pockets.

"I love working with the Hot Pockets sandwiches team," Snoop says in a statement. "They let me do what I do and bring the funk out with their message, you know? We needed to top [previous video] 'Pocket Like It's Hot,' and this video is so dope. It's funnier, and we got the flyest girl in it with me."

"I love the premium meats and the buttery seasoned crusts of the new Hot Pockets sandwiches," adds Upton. "I'm excited to hear which side the fans pick in this IRRESISTIBLY HOT™ battle!"

She's referring to a public vote being held at hotpockets.com pitting #TeamCrust against #TeamMeat in a battle to the death over which Pocket part is preferable.

Full lyrics below.

FULL LYRICS:
One, two, three to the heat
Stop counting sheep,
And move your feet to the beat
I bet you're wonderin'
"Who are you?"
The baker who made new
HOT POCKETS come true
Now let me give you an introduction
To the Master Baker of this production
You know he bakes here
You know he bakes there
He be baking all day
I bake everywhere
Wanna bake with me?
Then come on in
We light up taste buds
From beginning to end
My buttery seasoning so hip
It drips
Tastes so good
Gotta lick your lips
Smell my savory garlic
but don't disturb
The garden where I grow
flavor-fantastic-al herbs
…his flavor-fantastical herbs.

YOU… YOU Got What I Eeeeaaattt!
You say you're just a baker
But you're my HOT POCKETS maker

Oh baby, YOU… YOU Got
What I Eeeeaaattt!
You got the hot buttery crust
I need your hot buttery crust

Hold up, hold up
My friend's gotta beef with you
Take a step back baker
The Butcher's coming through
I see you like the crust
well I like it too
But without my premium meats
You got nothing to chew
See I'm the Master Butcher
And I bow down to zero
Online they call me
The 8-Bit hero
I fly cross the land
So my flocks are protected
Try to come for my beef
And ya gonna get rejected
Cuz if you step to me
Ya gonna get stuck
As your head takes a buck
From pepperoni nun-chucks
He's got premium meats,
The cream of the crop
Welcome to my B.I.G.G.
Butcher's shop…..ya heaarrdd

YOU… YOU Got What I Eeeeaaattt!
You make the Steak and Cheese
That brings me to my knees

Oh baby, YOU… YOU Got What I Eeeeaaattt!
The flavor is so sweet
You know how to spice that meat

Now I know the Butcher
Likes to take credit for the show
But there's a reason that my bakery
Is rollin' in the dough
Listen little baby
Don't fall for the cuts
It's the buttery crust
That makes you want it so much

Don't listen to him, girl
He's been baking too long
It's my premium meats,
that make your lips sing a song
When that sauce heats up
The pepperonis do the rest
It's exactly why my new
HOT POCKETS are the best

No no no… YOU, both Got What I Eeeeaaattt!
I love your buttery crust
But I love that meat just as much

Oh YOU… both Got What I Eeeeaaattt!
You got all my hot treats
You both make me complete


    

Let’s Talk Ad Math, Vol. 1

This column has been pinballing around my head for the past few months. I’m curious about hashtags. I’m under the impression that although everyone knows what a hashtag looks like, not many people pay attention to Twitter statistics beyond Follower counts. And now that every commercial – online or televised – comes with a hashtag, many of which seem perfunctory, I want to make an inexact science a bit more exact by evaluating basic Internet data and applying it to our coverage for the previous week.

Twitter clearly has value. Celebrities of varying degrees get paid silly amounts of money for sponsored tweets (sidebar: did you know that Melissa Joan Hart makes $9,100 for some of her tweets? That’s more obnoxious than silly). With money and brand equity to be had in the Twitter economy, every company can now slap a hashtag onto a visual ad and pretend to know what it’s doing. Remember when Newsweek ran with #MuslimRage? Or McDonald’s unintentionally eviscerating itself with #McDStories? Twitter can be tricky for the lazy and oblivious.

continued…

New Career Opportunities Daily: The best jobs in media.

O alerta de Ebenezer Snoop

A Christmas Carol, clássico conto natalino de Charles Dickens, já ganhou um sem número de releituras (uma delas o imperdível Os Fantasmas Contra-Atacam). A lista acaba de ficar maior com  A Cautionary Tale of Ebenezer Snoop, a campanha natalina da Adidas estrelada por Snoop Dogg e o skatista Mark Gonzales,  com participação de celebridades do mundo esportivo como David Beckham e Derrick Rose, entre outros. A trama gira em torno de Snoop Lion, um rapper sem espírito natalino.

Além do filme, um aplicativo disponível na página da Adidas no Facebook cria um vídeo personalizado utilizando as informações do perfil do usuário. Assim como no ano passado, é possível enviar mensagens natalinas para seus amigos e familiares.

A campanha é da Sid Lee e conta com ilustrações de JJ Sedalmaier (Beavis e Butthead).

Brainstorm9Post originalmente publicado no Brainstorm #9
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Branded content com sabor brasileiro

BUD

Que o Brasil está no lugar certo e na hora certa, ninguém mais duvida. O rapper Will.i.am já realizou seu sonho da casa própria e parece que está sempre por aqui. Snoop Dogg também já é figura mais que conhecida. Aproveitando um pouco de toda essa vibe boa, algumas marcas estão surfando a onda de maneiras parecidas. O mais recente lançamento de Will.i.am é a música “Great Times”, que veio acompanhada de um videoclipe gravado no Brasil, e que explora o tema da cerveja Bud. Pra quem não é publicitário, passaria praticamente despercebido a presença da marca. Ela está ali no refrão e nas passagens do video sem incomodar. Para os fãs, um video e música nova pra curtir.

Há pouco tempo atrás, a Jawbone fez algo parecido ao convidar Snoop Dogg e Marcelo D2 para também criarem uma música e video, agradecendo o Brasil. O resultado é um conteúdo com apelo internacional e sabor brasileiro.

JAMBOX

Brainstorm9Post originalmente publicado no Brainstorm #9
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Adidas Originals : The Street

Dans la continuité du spot Adidas x Star Wars, voici cette campagne pour Adidas Originals conçue par l’agence Sid Lee (Montréal) et dirigée par Nima Nourizadeh. “Celebrating Originality on the Streets” avec comme guests : David Beckham, Neil Armstrong, Noel Gallagher ou Snoop Dogg.



adidasstreet2

La bande-son : “Why can’t there be love” de Dee Edwards, remixée par Pilooski.

Previously on Fubiz