BBDO Americas Head Troy Ruhanen Takes on New Omnicom Group Post
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Troy Ruhanen, of BBDO’s seniormost executives, has been recruited by Omnicom Group CEO John Wren to take on a role at the holding company level.
Mr. Ruhanen — an Australian native who joined BBDO’s flagship New York in 2004 from Leo Burnett and quickly ascended to oversee the agency’s biggest region — has exited as chairman-CEO of the Americas. He’s now executive VP of Omnicom Group, with the responsibility for driving cross-agency collaboration and innovation for Omnicom’s largest clients. That list includes the likes of AT&T, Pepsi, McDonald’s, Volkswagen, Mars and Apple.
“Troy is a rising leader within Omnicom and has a proven track record of effectively managing some of BBDO’s largest clients,” said Omnicom’s president-CEO John Wren in a statement. “He is a tireless collaborator, builder of bridges between agencies and offices and is experienced in all facets of developing and implementing award-winning marketing campaigns. His global experience in multiple categories including consumer packaged goods, auto, telcom, beverage and technology is perfect for the role of strengthening our relationships with our biggest clients by providing them with better and more integrated services.”
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