Hasta La Creative!

(TrendHunter.com) Entitled Ecce Animal, this piece will not only be memorable because it is an intricate skull, but also because it is made entirely out of cocaine.

Artist Diddo is known for creating out of the box…

After spending the last four years at Saatchi & Saatchi X and serving as VP/executive creative director out of the agency’s Chicago office since last summer, Joanna Arscott is moving on. From what we’ve been told, the creative exec is leaving for “personal reasons.” Arscott initially joined the shopper marketing-focused Saatchi & Saatchi X as a GCD, leading creative on P&G business for Walmart both in North America and internationally before being named VP/ECD for Chicago. Prior to Saatchi & Saatchi X, the London native spent three years as VP/ECD at Momentum Atlanta. During her career, Arscott worked in her native UK at the likes of Saatchi London, Ogilvy and 141 Worldwide.

From what we’ve been told, she will continue with Saatchi X through September. The agency tells us, “She has been a huge contributor and we wish her well.”

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Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot by Ogilvy Cape Town, an office drone pops the layered gum, slips away into an indulgent fantasy of synchronized swimmers and fruit waterfalls that cop a feel, and, of course, walks across water to play a saxophone duet with a parrot. The whole thing was put together using an indulgent set that included 30 tons of pink goo. Check out the behind-the-scenes video for shots of the set and a delightfully unenlightening interview with the quirky director, Trevor Clarence. Credits below.

CREDITS
Client: Stimorol Sensations
Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Associate Creative Director: Tommy Le Roux
Creative Group Head: Prabashan Panther
Agency Producer: Anthea Beylis
Art Directors: Reijer van der Vlugt, Matthew Pullen
Copywriters: Justin Osburn, Dean Paradise
Production Company: Your Girlfriend
Director: Trevor Clarence
Executive Producer: Linda Bogle
Postproduction: Black Ginger
Sound Design: We Love Jam
Voiceover Artist: Adam Behr

Innocean and Hyundai try to cash in on the Vine craze with their latest campaign for Hyundai’s Genesis R-Spec, releasing several spots in the social video format for those with short attention spans.

Unfortunately for both,  the quick videos do little to capture that attention in the first place. Their predictable shorts mostly fall flat, seemingly put together on the spot with a creative process that couldn’t have lasted much longer than the Vines themselves. Examples include a jockey in the backseat, a flight attendant in the backseat, an astronaut in the back seat… I think you get the picture. The one Vine that even hints at being clever is when a medical professional with a box labeled “Human Organ For Transplant” says, “Not the deli, the hospital! Drive!” While Innocean’s idea of using the Vine’s 6-second platform to show how fast the Genesis R-Spec is makes a lot of sense, the execution just isn’t there. Perhaps others will follow their lead, hopefully utilizing the platform more effectively.

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We've all been there. Heartbroken, bearded and alone. This is place that some might call "the dumps," an unbearable place full of darkness, loneliness and misery. It's all because you've been without "the one" for far too long. (It reminds me very much of the time my dog ran away when I was 5. I still wonder where Kujo is. Or that time my 7th grade girlfriend left me because I got braces.) And even though Blake Shelton takes you fishing to cheer you up, it's not working. You still miss 'em. I guess the only thing left to do is belt out arguably the most passionate lyrics ever laid to vinyl: "Reunited," by Peaches and Herb. 

Before you know it, the sun will shine again, the animals will begin to chirp again, and Christina Aguilera's angelic voice will rise behind you—seconds before she pulls a Jesus and walks on water to join you and Blake. If that's not magical enough for you, there's more. Moments later, Poseidon, ah hem, the great Cee Lo Green, emerges with three lovely mermaids to round out the hook. "Reunited and it feels so good!"

At this point, you may have a hard time believing what you've just witnessed, but what the hell. The band is finally back together! Or is it? This all can't be real, right? Guess, we'll have to tune into NBC's The Voice on Sept. 23 to see if dreams really do come true.

Nos últimos anos, as impressoras 3D se desenvolveram rapidamente e cresceram em popularidade. Porém, poucos de fato possuem uma. A plataforma 3D Hubs visa solucionar esse problema ao conectar localmente pessoas com um projeto no papel àqueles que possuem e gostariam de alugar sua impressora 3D.

“Com preços mais baixos e novas qualidades, impressoras 3D serão cada vez mais comuns, potencializando uma nova geração de empreendedores com as mãos na massa”. – CEO Bram de Zwart

Através do site, designers podem compartilhar o design de seu projeto e então escolher entre as impressoras disponíveis próximas a ele, em um mapa interativo. O dono da impressora 3D escolhido pode adicionar suas ideias ao design e finalizá-lo antes de imprimir. No último passo, fica a cargo das duas partes combinarem de se encontrar para a entrega do produto e, quem sabe, uma futura parceria.

Pensando localmente e em gamificar o serviço, as cidades da Europa precisa listar pelo menos 10 impressoras 3D para serem “destravadas”, enquanto as de outros continentes precisam de 20. Em seguida, o Mayor da comunidade local é apontado para organizar eventos e manter ideias e contatos aquecidos.

Devido ao custo superior da impressora, o Brasil ainda parece devagar neste ramo. Mas a esperança é justamente que o 3D Hubs possa ajudar a internacionalizar e encorajar parcerias entre pessoas com impressoras e interessadas em criar.

Assim como aconteceu com a música na era digital, a indústria de manufatura começou a se trasformar em peer-to-peer. O 3D Hubs se coloca à frente desta tendência, permitindo que qualquer um com uma impressora 3D faça produtos costumizados para a sua comunidade local.

Post originalmente publicado no Brainstorm #9
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Trinity Mirror has offloaded its Trinity Mirror Digital Property division, home to SmartNewHomes.co.uk, Email4Property.co.uk, HomesOverseas.co.uk and Zoomf.com to Zoopla for £3.3 million.

There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans that don’t make sense. But, at least that’s the point.

Three new spots starring Denver Broncos wide receiver Wes Welker might make you shake your head, laugh, or both (there’s also a fourth spot featuring New England Patriots linebacker Jerod Mayo, possibly a pity commercial since Welker darted for Denver). However, since each ad is less than 20 seconds, it’s easy to stomach the goofy jokes and images of lizards eating Welker’s legs. If commenters take to the site to rip W+K, Welker, football, me, AgencySpy itself, or a number of other things that exist, and therefore, should be ridiculed incessantly, they can hopefully agree that the running time is a plus. And, if you believe that a majority of people in America are stupid and these spots are stupid funny, then maybe W+K is onto something brilliant. Maybe.

Credits and some more unnecessary freshness after the jump.

continued…

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