CAANZ Effie Awards: Results don’t lie

URL: http://www.resultsdontlie.co.nz

A polygraph machine measures the subject’s physiological responses to any given question to determine whether they are lying. When used by a trained examiner, a polygraph machine is 96% accurate.

Advertising Agency: Whybin\TBWA, New Zealand
Chief Creative Officer: Toby Talbot
Creative Directors: Jonathan McMahon, Lisa Fedyszyn, Steve Kane
Digital Creative Director: Ross Howard
Creatives: Cece Chu, Ryan Price
Group Head: Jodi Willocks
Senior Account Manager: Victoria Meo
Head of Content: Liz Rosby
TV Producer: Amy Hansen
Production Manager: Michelle Hong
Print Producer: Ali Vernon
Senior Designer: Chris Lewis
Designer: Frank Turner
Digital Creative: David Minty / Digital Arts Network
Digital Producer: Henson Tan / Digital Arts Network
Digital Developer: David Colguhoun / Digital Arts Network
Director / Editor: Damien Shatford / The Sweet Shop
Producer: Lynnette Gordon / The Sweet Shop
Executive Producer: Fiona King / The Sweet Shop
DOP: Nick Burridge / The Sweet Shop
Colourist: Dave McLaren / The Sweet Shop
Post-Production / Online Edit: Andy Timms, Mat Ellin / Mandy
Music: Mark Wondercastle
The Coopers of Franklin Road
Audio: Jon and Penny Cooper

The Trevor Project: Veins

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Debbie Yeh, Wai Chan
Copywriter: Inga-Marie Sorensen
Published: January 2013

The Trevor Project: Pills

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Debbie Yeh, Wai Chan
Copywriter: Inga-Marie Sorensen
Published: January 2013

The Trevor Project: Rope

Words can kill.

Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Debbie Yeh, Wai Chan
Copywriter: Inga-Marie Sorensen
Published: January 2013

IBM: Ei!

Advertising Agency: Ogilvy, Brazil
Creative Director: Marcos Ribeiro
Art Directors: Diego Machado, Renato Zandoná, Renato Rozemberg
Copywriters: Hugo Veiga, Daniella Benetti
Accounts: Chad Cathers, Veronique Vasques, Carla Parretti, Bruno Perez, Vitor Borragine, Maria Fernanda Laudisio, Ive Godoy, Stela Mazoli
Planners: Denise Koche, Mariana Perondi, Barbara Bueno
Media: Gracieli Beraldi, Gabriela Nose, Tiago Sato, Pedro Rotta, Cassio Yanata, Reynaldo Ferreira, Adriana, Basile, Mariana Mello
Producers: Fabiano Beraldo, Cecília Taioli, Mariana Dodi
Production Company: Paranoid BR Films
Film Director: Heitor Dhalia
Sound Design: A9 Audio

World Briefing | Europe: Turkey: 72 Journalists Forced Out for Covering Protests, Union Says

The main opposition leader, Kemal Kilicdaroglu, accused Prime Minister Recep Tayyip Erdogan of cowing local news media into self-censorship.

    

Abandoned Ship Gardens – This Floating Forest is a Stunning Upcycle of an Old Abandoned Ship (GALLERY)

(TrendHunter.com) The SS Aryfield is an old, abandoned ship off the coast of Sydney, Australia. However, just because the ship is 102 years old and cannot be used as for transportation any longer doesn’t mean…

Nonpartisan Fact-Checking Comes to South Africa

A fledging Web site seeks to offer South Africa the kind of journalistic fact-checking that is a fixture in America with sites like FactCheck.org.

    

Awaiting Another Top Editor, Essence Faces Identity Questions

The magazine’s next editor in chief will be confronted by a growing sense among some readers, bloggers and media analysts that Essence has lost its editorial direction.

    

Nascar’s New TV Home Will Be Its Old One

Once replaced by ESPN in televising stock-car races, NBC is paying $420 million to $450 million a year to replace the cable sports channel beginning in 2015.

    

Advertising: Online, a Cereal Maker Takes an Inclusive Approach

General Mills created a cereal lovers group on Facebook that welcomes mentions and even recipes made with cereals made by its competitors.

    

Sleek Spy-Inspired Fashion – The Gucci Fall/Winter 2014 Campaign Stars Super Secretive Styles (GALLERY)

(TrendHunter.com) The Gucci Fall/Winter 2014 campaign, starring Abbey Lee Kershaw, features some of the sleekest styles seen in several years. Each ensemble showcased in the campaign invokes a sense of secretiveness,…

2 Editors Promoted at New York Times

Matt Purdy, the investigations editor, was named an assistant managing editor, and Marc Lacey, a deputy foreign editor, became an associate managing editor.

    

Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success

Flashback to early October 2011 in downtown Boston. I’m in the city to present a talk on paid content at Geekend (a smaller tech conference within the much larger DMA).

I see Bob Knorpp on the trade show floor from afar — he pretty much towers above the crowd. As a frequent guest on The BeanCast, his excellent radio program about marketing, we’re expecting to meet so I go introduce myself. We walk down the street to a Geekend gathering. I start quaffing margs and free apps at the high end tequila bar, but Bob says save room for dinner, we’re going big.

Knorppian

John Wall, a local and a marketing podcaster joins us. An hour or more later, we pick up Joseph Jaffe at his hotel and the four of us dine out in style. We also decide at the table to retire the phrase “social media douche bag,” at least among ourselves.

The next night, Bob Knorpp lends me his 48L sport coat and I wear it to the annual DMA award show where the majority of people are in evening gowns and tuxedos. Bob insists that I–an important editor–sit at the head table. Not everyone is so sure that’s a good idea, but I manage to pull it off with a huge assist from Mr. Knorpp.

When it’s time to head home, Bob’s on my flight to Kennedy. The man knows everyone and he’s omnipresent! Ergo, am I at all surprised that TheBeanCast has been acquired by Jaffe’s new firm, Evol8tion?

Surprised no, jealous maybe a little.

As part of the deal, show host Bob Knorpp will join the Evol8tion team as SVP, Chief Analyst for BrandWatch, a subscription-based insight product designed to help brands understand, prioritize and evaluate their innovation needs.

“As one of the earliest podcasters, I remain extremely bullish on the potential and future for “the spoken work” in an increasingly digital, social and connected world,” says Jaffe about the move.

“My vision for The BeanCast was always to provide the best possible insights and education to the marketing community,” said Knorpp. “Heading up Evol8tion’s BrandWatch product allows me to greatly enhance the quality of The BeanCast content, while more fully exploring my passion for informing and training the brand world.”

The post Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success appeared first on AdPulp.

Nascar Shifts TV Rights to NBC Starting In 2015


A big shift is taking place on the racing front as sports-rights costs kick into higher gear: NBC Sports Group has cut a deal with Nascar starting with the 2015 season, leaving ESPN and Turner Sports in the dust.

NBC’s 10-year deal covers rights to the final 20 of Nascar’s yearly Sprint Cup Series races; the final 19 Nascar Nationwide Series events; and other content starting the year after next, said Nascar Chairman-CEO Brian France. Under the terms of the pact, the Peacock Network will also be home to the Chase for the Sprint Cup title. The move enables NBC to effectively take over the second half of Nascar’s TV schedule currently televised by ESPN. (Nascar stages 36 Sprint Cup races a year.)

NBC Sports Group said it will show seven of the Sprint Cup races on its broadcast network and 13 across its new sports cable channel, NBC Sports Network. Among 19 Nationwide races, four will be shown on broadcast and 15 on the NBC Sports Network.”It’s the All-Star game every weekend,” said NBC Sports Group Chairman Mark Lazarus.

Continue reading at AdAge.com

What iPhone Fatigue? Strong Phone Sales Boost Apple


There’s no “i’ in smartphone fatigue. At least not this quarter as sales of the iPhone were strong enough to help Apple meet its revenue projections despite year-to-year declines in both iPad and Mac sales.

Apple set an iPhone record for its June quarter selling 31.2 million iPhones. The company sold 26 million iPhones during the same quarter last year. iPad sales dropped to 14.6 million units from 17 million during the same quarter last year and Mac sales were down from 4 million to 3.8 million.

On April 23, Apple projected revenue between $33.5 billion and $35.5 billion for the subsequent quarter. It was at the high end of that range, reporting quarterly revenue of $35.3 billion. Apple shares rose more than 3% in after-hours trading.

Continue reading at AdAge.com

Braincast 73 – Blogs de viagens: Como ser um turista profissional

Quando você estiver infeliz com o seu trabalho, lembre-se que nesse exato momento tem gente viajando mundo afora, e mais, sendo pago pra isso. Mas nem tudo é diversão. O turismo profissional também tem suas responsabilidades, e só se destacam aqueles que tem conteúdo de qualidade e bom relacionamento com os leitores.

No Braincast 73, discutimos a viajosfera, o universo paralelo dos blogs de viagens, assim como já fizemos com os blogs de moda. Carlos Merigo, Saulo Mileti e Guga Mafra conversam com Ricardo Freire do Viaje na Viagem e Natalie Soares do SundayCooks, que contam suas experiências e como fazer um blog de viagem de sucesso.

Faça o download ou dê o play abaixo:

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WORKSHOP9: >SP >RJ >POA

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Stunning Human Body Paintings – These Body Optical Illusions Question What is Really Seen (GALLERY)

(TrendHunter.com) Paintings of people or scenery are always present, but when they are combined into body optical illusions, the artwork that is produced is truly unforgettable. Artist Johannes Stoette has taken the…

Mobile Hotel Room

Antonio Scarponi et Roberto Deluca ont imaginé cette « chambre d’hôtel mobile ». Appelée « Hotello », cette création surprenante et bien pensée permet de mettre tout le nécessaire pour dormir dans une valise. Ce projet à découvrir dans la suite a été présenté en avril dernier durant la Milan Design Week 2013.

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Mobile Hotel Room
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Central Clinic: Ladder

Taking risks early in the morning.
Smoked as soon as he woke up.
Smoking is the leading cause of many kinds of deaths you can avoid.
May 31. World No Tobacco Day.

Advertising Agency: Brancozulu, São Paulo, Brazil
Chief Creative Officer: Glauco Ciasca
Creative Director: Guilherme Avzaradel
Art Director: Pedro Candelaria
Copywriter: Bruno Ugo
Photographer: Eduardo Fragata
Account Supervisors: Matheus Figueiró
Media: Nathália Cantalejo
Published: May 2013