Hasta La Creative!

(TrendHunter.com) Embracing the fantastical, Alicia Savage photographs surreal scenes that revolve around the themes of travel and transcendence. Whether that is reflected through the illusion of flying, the odd…

For New Years Day, we had to design a calendar for our client KRRISH, a construction and real estate firm. The objective was to establish the brand identity through a well-crafted design and build stronger relationships with prospective associates. Execution: Just like our client brings architectural marvels to life, we gave life to a simple paper calendar by crafting it into a set of 4 innovative table-top skyscrapers. Result: The calendar portrayed KRRISH as a contemporary and innovative brand in cluttered market space. It found its place on the tables of famous architects, associate business firms and prospective clients.

Advertising Agency: Dentsu Marcom, Gurgaon, India
Art Director: Sumit Vashisth
Copywriters: Anish Nath, Kumar Saurabh
Production: Rajesh Bhargava
Printing and fabrication: DI Concepts

“For real chopper’s lovers.”

Advertising Agency: Friends, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Mitya Katkin
Copywriter: Ilya Torgovnikov
Designers: Alexander Zavatsky, Alexey Pushkarev
Creative Producer: Teymur Aliev
Production: Masked Brothers

Faltando algumas semanas para o Tour de France 2013, em sua 100ª edição, Google lançou mais uma novidade no Google Maps e Street View: um site interativo que guia o usuário em toda a rota de mais de 3 mil quilômetros, o Your Tour.

Com o mouse, é possível passar por cada um destes trajetos como se estivesse competindo, observando os procedimentos e caminhos a partir da visão dos próprios atletas.

O projeto leva o usuário ao início da corrida no mês passado, um trajeto inicial que vai de Porto-Vecchio à Bastia. Cada etapa possui um trajeto específico com detalhes para se exploar, incluindo mapas e curiosidades dos percursos.

O usuário percorre o mapa interativo junto aos atletas do evento, acompanhando os estágios anteriores e tendo de aguardar os seguintes até o dia da largada oficial.

A corrida também pode ser visualizada em um mapa com ícones de bicicletas interagindo com os locais por onde passa, em resposta ao movimento do mouse.

Mais um case bastante interessante do Google Street View, que permite não só a visualização de locais diferentes e novos para a maioria dos usuários, mas também se apropria de uma linguagem subjetiva que incita a interação e a curiosidade, deixando-se explorar detalhes fascinantes da corrida através da visão do próprio atleta.

Interações e novos olhares transformam simples cartografia em mapas imersivos e carregados de histórias.

Post originalmente publicado no Brainstorm #9
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It's an image that was nearly too hot for Los Angeles, a town that regularly sees bare bums and lithe bodies in various states of undress along its famous streets and highways. But after some wrangling with ad sellers, and the threat of a ban, Lifetime will be able to launch its risqué billboard in L.A. after all to promote the 12th season of Project Runway.

The ad, from agency Ignition Print in Santa Monica, Calif., shows Heidi Klum and Tim Gunn lording over a bunch of nude models. The same image, by the way, got a swift and unconditional OK in New York, where it's debuting Wednesday on hundreds of bus shelters, kiosks, newsstands and other high-visibility spots. Guess the Nanny State of Bloomberg doesn't extend to public displays of flesh. The cable network, which wouldn't comment on the flap but said privately that it didn't want to scrap the campaign, had planned to make adjustments via Photoshop for L.A. But now, the image, sans added clothing, will appear in a single spot in L.A.—above the storied Sunset Strip, where no one impressionable ever goes.

If the models had had Glocks in their hands like all the one-sheets for Hollywood action flicks, this would've been a non-issue to start with. The series, which has used suggestive advertising with the smokin' hot Klum many times in the past, returns July 18.

Samsung Telecommunications America — maker of Galaxy smartphones and tablets — is moving its digital ad business to Interpublic’s RGA from Publicis Groupe’s Razorfish.

The Dallas, TX-based subsidiary of the Korean electronics giant hired Razorfish as its digital agency of record last year. Around that time, parent company Samsung also selected a dedicated WPP team to support its b-to-b marketing strategy.

“Due to budget cuts and a change in direction on Samsung Telecommunications America’s digital media work to be more tactically-focused, Razorfish is no longer working on the account,” said a Razorfish spokeswoman. “We’re exceptionally proud of the work we developed as their digital AOR over the past 18 months. While we’re disappointed the relationship is changing, we wish nothing but great success for our clients.”

Continue reading at AdAge.com

What is the Pentagon secretly telling Egypt’s military?

ASSOCIATED PRESS

President Obama is refusing to call it a coup, declaring that America will not take sides in Egypt . . . meanwhile all the authorized pundits are crawling all over CNN, BBC, the Washington Post, Charlie Rose, the New York Times, feeding us the official version of events . . .

Extreme violence is being used against Morsi supporters who are protesting the deposition of Egypt’s first democratically elected president. Upward of 60 Morsi supporters were killed by government forces in Cairo.

Consider this: we all know that America has a lot invested in the future of the Middle East, as US armies pull the strings in the fate of … Egypt,  Iraq, Iran, Syria, Yemen, and of course, Israel and Palestine. With all this and more can we really believe Obama’s official statement that he is taking a neutral position in Egypt?

What secret diplomatic signals are really being sent between the White House and No.10 Downing . . . between the Pentagon and Egypt’s military . . . between the CIA and Mossad . . . what hidden plans do they really have for the future of Egypt and the Middle East? . . . what is the U.S. military intelligence complex really doing in our name?

In a recent press conference, Obama said: “Egyptian people have made clear that President Morsi’s Muslim Brotherhood government has threatened the pluralistic democracy.” One possibility is that the Pentagon is conspiring with Egypt’s military to ensure that a Muslim party won’t rule for long in newly-democratic Egypt. Why else is Morsi and his whole team arrested, hidden away, forbidden to talk to their lawyers and families . . . why else has the military today ordered the arrest of the Brotherhood leader Mohamed Badie?

But this is just conjecture. More than ever it is clear that the official statements do not mean much . . . that the mainstream media, the press conferences, the pundits, even half the journalists we depended on are regurgitating the official story put out by the White House. While we’re kept busy upgrading our iPhones and struggling to get ahead, the powers that be call the geopolitical shots, trigger the drone strikes, rush in covert policies, launch wars in foreign countries and micromanage the fate and future of entire regions – while we are kept in the dark.

Now more than ever we need another Snowden, nay a flurry of Snowdens, to turn on the light and usher in an era of radical transparency in which we the people know what the f*** is really going on.

Read more on Adbusters.org