Samsung Switches Digital Ad Agencies Amid Soft Sales of the Galaxy S4
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Samsung Telecommunications America — maker of Galaxy smartphones and tablets — is moving its digital ad business to Interpublic’s RGA from Publicis Groupe’s Razorfish.
The Dallas, TX-based subsidiary of the Korean electronics giant hired Razorfish as its digital agency of record last year. Around that time, parent company Samsung also selected a dedicated WPP team to support its b-to-b marketing strategy.
“Due to budget cuts and a change in direction on Samsung Telecommunications America’s digital media work to be more tactically-focused, Razorfish is no longer working on the account,” said a Razorfish spokeswoman. “We’re exceptionally proud of the work we developed as their digital AOR over the past 18 months. While we’re disappointed the relationship is changing, we wish nothing but great success for our clients.”
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