Infographic: Why Advertise in Times Square?

Times Square isn’t just a place for confused tourists and Creepy Elmos.

From static ads to multimedia, if you want your (client’s) name in lights, it’s the place for creative shops across this great land of ours to test the waters and see what floats.

How much do those shops spend? How hard will clients break the bank? Who do they all want to attract?

Carlos Monteiro, infographics editor of iNewspaper in Portugal, collected some interesting stats to answer those riddles after the jump.

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Fishing Ad in Times Square Openly Loathes the Big City

Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing. The Minneapolis agency is kicking off the summer season for the Recreational Boating & Fishing Foundation (RBFF) with a digital billboard urging passersby to "Get away from all of this"—as arrows point to the urban hell all around the sign. (It is indeed a tempting suggestion.) The next screen promotes TakeMeFishing.org, the RBFF's boating and fishing resource. The campaign will not heed its own advice, however—it will remain in Times Square all summer long.

    

Star Wars X-Wing Lego

La marque Lego a installé le 23 mai sur Times Square à New York un chasseur X-Wing issu de l’univers « Star Wars » en grandeur nature. Composé de plus de 5 millions de briques, cet objet de 20 tonnes a demandé près de 17 000 heures de travail par une équipe de 32 personnes. Une installation à découvrir en images.

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