OgilvyOne hires PwC marketer Mark South to board

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

Diet Dr Pepper: /1 Josh Button

Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Creative Director: Xavier Teo
Art Director: Erick Mangali
Copywriters: Chris DiNinno, Lehr E. Ryan
Director of Integrated Production: Vic Palumbo
Executive Producer: Lisa K. Johnson
Director of Content Production: Victoria Guenier
Senior Business Affairs Manager: Ken Rongey
Directors: Craig Brett, Mangali Erick
Director of Photography: Greig Fraser
1st AD: Anthony Dimino
Editorial: Spot Welders
Editor: Patrick Murphree
Editorial Executive Producer: David Glean
Senior Editorial Producer: Caroline Wallace
Editorial Producer: J. Patrick McElroy
VFX: ArsenalFX
Post Executive Producer: Ashley Hydrick
VFX Supervisor / Design: Lauren Mayer-Beug
Flame: Mark Leiss, Terry Silberman, Matt Motal
Designer / Animator: Andrew Schreiber
Post Producer: Pravina Sippy
Music: Elias Arts
Creative Director: Dave Gold
Music Executive Producer: Ann Haugen
Composer: David Wittman
Music Producer: Kiki Martinez
Audio Post: Play Studios
Mixer: John Bolen

Sete Léguas: Spidbug

Any danger becomes smaller.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
Published: April 2013

Sete Léguas: Crocfrog

Any danger becomes smaller.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
Published: April 2013

Sete Léguas: Snaklug

Any danger becomes smaller.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
Published: April 2013

Land Rover: 65th Anniversary

Over the last 6 decades, Land Rover has gained a following both home and abroad. And now on Facebook, they’re celebrating a new milestone: 1 million new fans. Fans submitted photos of their families, their neighborhoods, and their Land Rover vehicles to help create a custom Thank You message.

Advertising Agency: Wunderman, New York, USA
Executive Creative Director: Bob Lukasik
Senior Art Directors: Saunak Shah, John McGill
Senior Copywriter: Carrie Ingoglia
Content Producer: Katie Camosy
Social Media Account Supervisor: Isabella Josefsberg
Social Media Associate Account Director: Liz Dennebaum
Animation: Trunk Animation
Additional Photography: Gary Griffiths
Music Composition: Ivan Arnold
Sound Design and Mix: Fonic
Published: May 2013

Tulip Bali Spa by Chirpy Elephant

Corporate Executives who a visit to the spa is a far easier way to de-stress than fleeing life. Indian is renowned for people embracing sainthood/sanyas when fed up with life.

De-stress with our ultra – special Bali body massages, scrubs and wraps.

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Retoucher: Bala Ganesh
Photographer: Muthu Kumar

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The post Tulip Bali Spa by Chirpy Elephant appeared first on desicreative.

El Nuevo Día: The day no one went out

Advertising Agency: Badillo Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Assistant Creative Director: Juan Camilo Valdivieso
Head of Art: Alfredo Ledesma
Copywriters: Madeline Hidalgo, Juan Camilo Valdivieso
Art Directors: Alfredo Ledesma, Jonathan García
Other Credits: Gps Estudios
Published: August 2012

Club Orange: The Ultimate Wingman

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Production: Red Rage Films
Director: Team D.A.D.D.Y.
Published: May 2013

The Fab Awards: Guy

It’s worth the fight. 15th International Food and Beverage Awards 2013.

Advertising Agency: WCRS, London, UK
Creative Director: Billy Faithfull
Art Directors / Copywriters: Naz Nazli & Rob Welch
Photographer: Andy Gallacher
Designers: Tomek Drozdowski, Stein Olsen, Felipe Faúndez
Stylist-make up: Bridget Lee
Post Production: Joanne Stubbs, Andy Gallacher
Published: May 2013

The Fab Awards: Anthony

It’s worth the fight. 15th International Food and Beverage Awards 2013.

Advertising Agency: WCRS, London, UK
Creative Director: Billy Faithfull
Art Directors / Copywriters: Naz Nazli & Rob Welch
Photographer: Andy Gallacher
Designers: Tomek Drozdowski, Stein Olsen, Felipe Faúndez
Stylist-make up: Bridget Lee
Post Production: Joanne Stubbs, Andy Gallacher
Published: May 2013

The Fab Awards: Robin

It’s worth the fight. 15th International Food and Beverage Awards 2013.

Advertising Agency: WCRS, London, UK
Creative Director: Billy Faithfull
Art Directors / Copywriters: Naz Nazli & Rob Welch
Photographer: Andy Gallacher
Designers: Tomek Drozdowski, Stein Olsen, Felipe Faúndez
Stylist-make up: Bridget Lee
Post Production: Joanne Stubbs, Andy Gallacher
Published: May 2013

The Fab Awards: Simon

It’s worth the fight. 15th International Food and Beverage Awards 2013.

Advertising Agency: WCRS, London, UK
Creative Director: Billy Faithfull
Art Directors / Copywriters: Naz Nazli & Rob Welch
Photographer: Andy Gallacher
Designers: Tomek Drozdowski, Stein Olsen, Felipe Faúndez
Stylist-make up: Bridget Lee
Post Production: Joanne Stubbs, Andy Gallacher
Published: May 2013

Land Rover / Land Rio: App

Visit landscapes that doesn’t need any app.

Advertising Agency: Draftfcb, Rio de Janeiro, Brazil
Art Director: Felipe Gomes, Thiago Di Gregorio
Copywriter: Daniel Japa, Otto Pajunk
Creative Director: Felipe Rodrigues
Photographer: Artluz Studio
Account Supervisor: Gustavo Oliveira
Published: April 2013

63 Fluorescent Footwear Designs – From Neon-Colored Geometric Kicks to Electric Shock Sneakers (TOPLIST)

(TrendHunter.com) For those of you who are shoe fanatics and are looking for something colorful and flashy to add to your collection, then you’ll absolutely love these fluorescent footwear designs, which will…

Advertising: Army Tries a Reality Style for Recruitment

The Army is trying to produce commercials styled like a television reality series because younger people increasingly ignore traditional forms of advertising.

    

Xbox One Enters Changed Gaming Landscape

Microsoft’s new game console also serves as a home entertainment hub, a response to the rising popularity of mobile devices for playing games.

    

Airbag no banheiro alerta mulheres para o perigo de se maquiar na direção

A MINI no México desejava alertar para o perigo da maquiagem na direção. Segundo pesquisa, 6 de cada 10 mulheres não podem nem imaginar ir ao trabalho sem se maquiar. Outra 1 em cada 4 acreditam que isso pode lhe custar uma promoção.

Com a tradicional pressa matinal, muitas deixam a tarefa para o momento de dirigir até o trabalho. E para dizer que existe hora certa pra tudo, a Publicis instalou um airbag em um banheiro feminino.

Não tenho dúvidas de que a mensagem é passada com sucesso, mas a abordagem é bem agressiva. Certamente não vai agradar quem anda de saco cheio com a onda de pegadinhas publicitárias, mesmo que tudo não passe de encenação.

Atualização:

O leitor Erick Souza alertou para a camera que aparece instalada na porta do toalete, pra todo mundo ver, no minuto 1:01 do vídeo. Ê láia. Temporada de Cannes é uma festa mesmo.

camera

Brainstorm9Post originalmente publicado no Brainstorm #9
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Vibrantly Capped Footwear – The Del Toro 3M Neon Green Toe Cap Oxford is For the Funky Dandy (GALLERY)

(TrendHunter.com) The Del Toro 3M Neon Green Toe Cap Oxford takes a classic shoe and updates it for the modern man with a big dose of vibrant color. Although the silhouette remains entirely untouched, the…

Aplicativo mostra apelos da família se motorista ultrapassar os limites de velocidade

Grande parte dos carros novos contam com um recurso simples para controle de velocidade: se determinado limite é ultrapassado, um aviso sonoro alerta o motorista. Alguns veículos até podem forçar a obediência não permitindo aceleração acima de um teto, definido pelo próprio dono, claro.

Porém, podem existir maneiras mais criativas de se obter o mesmo efeito. Um aplicativo da montadora SEAT apela para as pessoas que você ama. Basta uma mensagem do tipo: “Papai, não corra”, que o serviço estará feito.

É o mesmo princípio desse app belga, da Parents of Child Road Victims, lançado em 2010. A velocidade do carro é identificada através do GPS, e quando o limite é ultrapassado algo acontece. Naquele caso a música era desacelerada, e nesse da SEAT entra a mensagem emocional.

A criação é da Grey de Barcelona, Espanha.

SEAT Safe Drive

Brainstorm9Post originalmente publicado no Brainstorm #9
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