Hasta La Creative!

Avec son installation « Broken Things », le graphiste Beomyoung Sohn a voulu casser la frontière entre le monde physique et le cyber espace. Utilisant l’icône d’image brisée remplaçant images manquantes ou défectueuses, cette création de qualité est à découvrir dans une série de clichés. Plus dans la suite.

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. The ad, directed by Aaron Ruell, is set to air during the NBA playoffs. Credits below.

CREDITS
Client: Coca-Cola
Agency: Fitzgerald+CO
Chief Creative Officer: Noel Cottrell
Creative Director, Copywriter: Mitch Bennett
Creative Director, Art Director: Wes Whitener
Executive Producer: Christine Sigety
Production Company: Biscuit Filmworks
Director: Aaron Ruell
Managing Directors: Shawn Lacy, Holly Vega
Producer: Tracy Broaddus
Editorial: Kim Bica, Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Music Composition: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah Torn
Online Effects: Airship
Artist: Matt Lydecker

MTV announced three new series and the return of 15 shows at its upfront Thursday evening.

It’s the first programming slate for Susanne Daniels, who joined the network in November as head of programming, succeeding David Janollari, whose track record included successes like “Awkward” but also the U.S. version of “Skins.” Ms. Daniels oversaw hits such as “Gilmore Girls,” “Dawson’s Creek,” “Smallville” and “Buffy the Vampire Slayer” during her tenures at the WB and Lifetime.

MTV has been looking to replace the monster hit “Jersey Shore,” whose final season concluded in December. It had originally banked on “Buckwild” as a potential replacement, but canceled the show after a central cast member died.

Continue reading at AdAge.com

The New York Times’ Media news can now be found at the Media & Advertising section front.

Burger King showed a healthy profit in its first quarter, but a 3% drop in same-store sales in the U.S. and Canada, which North American President Alex Macedo attributed in part to marketing messages that he called “unbalanced.” He said that the chain was able to regroup its marketing late in the quarter, making it possible to strike the right chord in its U.S. marketing with a balance of value promotions and premium products.

Mr. Macedo credited its mix of promoting value products like its $1.29 Whopper Junior and premium limited-time products like the $3.99 turkey burger and the $4.29 Chipotle Whopper as helping the chain stem the sales slide late in the quarter. The company, he said, was also able to bring in a broader audience including women and people over 50.

He said that this year’s marketing mix will be much more even, in that it’s not dedicating a huge portion of marketing dollars to specific quarter like it did last year for a menu overhaul. He also said that the company plans to roll out more menu innovations this year.

Continue reading at AdAge.com

Para promover “Universidade Monstros”, novo filme da Pixar, uma projeção mapeada criou um Mike Wazowski no Epcot da Disney.

O personagem é projetado no famoso globo Spaceship Earth, e estará presente no parque durante o verão, no chamado “Monstrous Summer”. Além do vídeo acima, você pode ver aqui o momento da revelação em um evento para a imprensa.

“Universidade Monstros” estreia em 21 de junho nos EUA e no Brasil.

Post originalmente publicado no Brainstorm #9
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WPP posted organic revenue growth of 2.1% for the first quarter of 2013, but saw a 1% drop in North America while the U.K. was unusually strong with 3.7% organic growth. In dollars, WPP said its worldwide revenues totaled $3.917 billion in the first quarter.

Organic growth is like-for-like growth, excluding the impact of acquisitions and currency fluctuation. Looking at total revenue growth including acquisitions and exchange rate moves, WPP saw worldwide revenue grow by 5.9% in the first quarter. By that measure, North America was up by 2.5% and the U.K. by 11.9%.

WPP noted that 2013 so far is following a pattern set in late 2012, with improvement in all disciplines except public relations and public affairs, and slowing growth in mature markets like the U.S. and Western Europe, except for a bright spot in the U.K.

Continue reading at AdAge.com

Explorando o paradoxo que é a vida na cidade de hoje, onde borram-se as barreiras entre o seu e o do outro, bem como o que é privado e o que é público, o BMW Guggenheim Lab desenvolveu um jogo e infográfico – Public/Private – que apresenta dados através de um belo design e muitas reflexões.

Logo de início, o site abre um mapa da cidade do usuário via satélite e começa fazendo perguntas para categorizar os espaços que considera mais privados – sua casa, sua mesa de trabalho, prédios religiosos, as ruas, etc.

A visualização final – um gráfico de percentuais feito de palavras – coloca em perspectiva sua mais pessoal visão de público e privado.

O questionário faz perguntas que incitam a instrospecção e a reflexão, fazendo você perceber certos lugares que nem sabia que os considerava privados, como um restaurante ou um café. Enquanto outros que parecem mais privados, como sua mesa de trabalho, nota-se que suas conversas, atividades e atitudes lá não são tão íntimas assim.

Com isso, você pode comparar a média de tais dados da sua cidade com outros lugares ao redor do mundo. Abaixo, confira os resultado de algumas cidades:

É interessante ver as tendências que as informações percorrem, as diferenças culturais e como estas influenciam nos aspectos mais íntimos de cada um.

Post originalmente publicado no Brainstorm #9
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Como parte das ações em comemoração dos seus 20 anos no Brasil, o Cartoon Network está levando para diversos shoppings a Toon Machine.

É uma máquina gigante de pegar brinquedos, mas com o detalhe de que a garra é o pai ou a mãe da criança. Divertido.

Criação da agência NewStyle.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: McCann, Dublin, Ireland
Creative Directors: Ray Swan, Emma Sharkey
Art Director: Ray Swan
Copywriter: Emma Sharkey
Director: Lena Beug