(TrendHunter.com) Cute kitten videos and funny cat pictures flood the web because people just can’t get enough of these adorable critters, yet in the ‘Strays’ cat photography project by Arne Svenson,…
I have to admit, I’m a sucker for books like the one created by M&C Saatchi, “Brutal Simplicity of Thought: How It Changed The World.”
Much like its title implies, this is a simple book: Elegantly written and designed, each two-page spread offers a simple visual, along with one question and a three-sentence answer. Some of the premises are more philosophical than others:
“How did an Irish Pointer discover Velcro?”
“How do you wage war without violence?”
“How do you get the customer to make your products?”
Sometimes, not always, the answer is a brand, a product, even an ad campaign created in the 70′s and 80′s heyday of Saatchi & Saatchi and later, M&C Saatchi. Taken as a whole, the topics fill in some trivia gaps and inspire bigger thinking.
That’s the tricky part about the book: It feels more like a trivia coffeetable book than a real source of creative inspiration. It’s fun to read, but who knows how often anyone might refer back to it after they’ve finished it. Still, Brutal Simplicity of Thought is the perfect gift book to keep around an office, just in case the old CAs and One Show Annuals disappear.
Thanks to St. Martin’s Press for providing me with a review copy.
The post Brutal Simplicity Of Thought Looks Good But Simply Lacks A Deep Purpose appeared first on AdPulp.
(TrendHunter.com) Urban exploration is a risky pastime that has thrill seekers, machine lovers and photographers finding their ways into dilapidated buildings, and photographer Chris Luckhardt’s eerie photo…
A correction has been made in this story. See below for details.
NBC wants to bring in Jimmy Fallon to replace Jay Leno as host of the “Tonight Show” in spring 2014. But did it flub the timing?
Media buyers suggest the Peacock Network should have waited until it cleaned up the rest of its schedule before rejiggering one of its only successful dayparts. “NBC is not No. 1 in morning, it’s down in daytime and evening news, and struggling in prime time. Late night is its only advantage,” said Marc Morse, senior VP-national buying at RJ Palmer. “I don’t think they need to pre-sell the change a year-and-a-half in advance.”
Along with death and taxes, add spiraling sports costs to the certainties of life. During good times and bad for advertising, prices keep climbing for the ultimate reality TV: live sports. But recently companies like DirecTV are pushing back against rights fees and marketers like Anheuser-Busch InBev are struggling with ways to justify them, it raises the question: Can sports continue to defy gravity?
Reliant on dependable ratings winners at a time when nothing else is a sure thing, TV networks and cable and satellite operators are shelling out double, or more, what they used to spend to carry live games from the National Football League, Major League Baseball, the National Basketball Association, Nascar, college football and basketball and other sports.
Consider the size of some recent deals: Starting in 2014, MLB will roughly double its annual payday thanks to national-TV renewals worth $12.4 billion with ESPN, Fox and TBS. After the 2014 regular season, ESPN will pay an estimated $7 billion to televise college football’s new national playoff through 2026. Time Warner Cable will spend an estimated $8 billion over 25 years to create a new regional sports network around the Los Angeles Dodgers, according to Sports Business Journal.
Does the internet need a TV-like upfront? Conventional wisdom was no — unlike TV, there’s no scarcity on the web, and little to buy six or nine months in advance.
But agency execs and clients cast that thinking aside at the first Digital Content Newfronts last year, packing theaters around New York City to witness glitzy sales pitches. YouTube treated them to Jay-Z, and AOL’s Tim Armstrong gave away a car.
And beyond the show, upfront business actually got done. Buyers realized that while there’s an inexhaustible supply of online banners, the content that really matters — high-quality video and exclusive sponsorships — is limited.
Don’t tell Linda Yaccarino she’s in the business of selling TV spots.
Instead, the president of ad sales for NBCUniversal asserts that she is selling cola, diapers, jeans and more — a task that’s become increasingly complex in a marketplace where viewer fragmentation is the norm.
So when Ms. Yaccarino kicks off talks with media buyers and clients during this month’s upfront — the annual negotiating dance in which TV networks try to unload the bulk of their ad inventory for the new season — she’s going in with a new strategy.
I never have to go far to examine the TV industry’s bloated, dated business model. Sometimes I can just look out the window and spot it. Or even just sniff the air and breathe it right in.
I live in downtown Manhattan, which is one of the more popular areas in New York City for location shoots. Over the years, I’ve come across shoots-in-progress for at least a few dozen TV shows, not to mention another dozen or two film shoots.
We’re all used to the idea of huge budgets for major motion pictures, but what’s really astonishing is how much is still spent, in 2013, to shoot episodic TV, even as the industry’s business model continues to come apart at the seams.
Mr. Isaacs was part of a group of young reporters known as the Chipmunks, who brought irreverence and daring to sports coverage beginning in the early 1960s.
(TrendHunter.com) Art and politics are often combined together to create wonderful works of art, and this rainbow 3D mural art by Norway-based design group Skurktur is no exception.
The vibrantly colored…
O Facebook acaba de divulgar o segundo comercial de sua plataforma Android, chamada Home, que foi lançada na última quinta-feira, 4 de abril.
O filme mostra um rapaz dentro de um avião, com a ideia de que, com o Facebook Home, ele nunca se desconecta de sua timeline. Tudo o que vê no smartphone aparece ao seu lado, e assim não perde nada.
É um divertido comercial, mas imagina o pesadelo que seria ver as bobagens que aparecem na sua timeline materializadas na sua frente? Seria bicho desaparecido, chorôrô sobre política, memes sem graça, informações não apuradas e fotos desfocadas pra todo lado. Sem contar a prova de que ninguém nunca obedece a aeromoça.
Post originalmente publicado no Brainstorm #9
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Enquanto há gente saindo do Facebook e do Instagram, tomando partido contra as regras de direitos autorais de conteúdo criado e postado nestas redes – que, na verdade, não pertencem a você – as tentativas de reverter a situação estão sendo vistas em novos empreendimentos nascidos da cultura da liberdade digital.
John Saddington é um destes empreendedores que, atualmente, está lançando o Pressgram. Aberto para financiamento via Kickstarter, o aplicativo (inicialmente pela plataforma iOS) é similar ao Instagram, para tirar fotos e editá-las com filtros bacanas, porém você detém 100% dos direitos de suas imagens.
Além disso, há a possibilidade de acoplar as imagens em uma conta sua no WordPress diretamente, unindo o poder de uma plataforma de publicação aberta à instância da mobilidade e do conteúdo em tempo real.
Abaixo, John explica a motivação que o levou a criar o projeto, com o objetivo de ser um aplicativo totalmente voltado ao usuário e fruto da revolução do conteúdo livre.
Entregando liberdade criativa e de compartilhamento aos usuários, o Pressgram é um retrato do que esperamos ver bastante nesta nova economia, fruto da revolução digital.
Post originalmente publicado no Brainstorm #9
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Google lançou um serviço de entrega express (realizada no mesmo dia do pedido) para competir com a Amazon Prime e o eBay Now, chamado Google Shopping Express.
Ainda funcionando como piloto apenas em São Francisco, qualquer pessoal local pode registrar seu interesse em usar o serviço, preenchendo este formulário.
Os usuários-testes terão 6 meses de filiação gratuita, para entregas ilimitadas feitas no mesmo dia, de algumas marcas e lojas locais como Target, Walgreens e Toys “R” Us.
Quando o serviço for oficial, matérias sugerem que será em torno de $10 a $15 mais barato do que o serviço similar da Amazon, que está em $69 por 12 meses de uso.
De acordo com o Google, os usuários poderão encontrar todas as lojas locais em um lugar só online. Além disso, será possível escolher uma hora específica para a entrega chegar.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Most female superheroines are dressed somewhat provocatively in comic books, but these photos portray these vixens in a more conservative light.
Michael Lee Lunsford created the fully dressed…
Já falamos aqui de vários aplicativos relacioados à música, desde novidades no Spotify, passando pelo álbum-app do Philip Glass e do Blur, até o Turnplay, que revive o realismo de tocar vinil. Mas na música sempre tem espaço para novidades.
O serviço de streaming Lively.fm permite que usuários descubram novas músicas usando como fontes cerca de 50 milhões de blogs. O site é atualizado a cada 10 minutos com novas faixas e artistas. Com uma interface bem simples, para começar a ouvir, é só fazer uma busca ou clicar em uma das capas de álbum que aparecem na home.
Similar ao Hyper Machine e ao We Are Hunted, a diferença está na diversidade de faixas e rapidez do streaming. Apesar de seus concorrentes também usarem o método crowdsourcing para se alimentar, cobrindo mil blogs que postam músicas, o Lively.fm não se limita a nenhum padrão ou nicho musical, usando mais de 50 milhões de blogs para ampliar e diversificar sua base.
Recentemente, além da página na web, é possível usar o serviço – também gratuito – via aplicativo para iPhone.
Post originalmente publicado no Brainstorm #9
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Facebook just posted the new ad below, from Wieden + Kennedy, on its own site—it will also air Saturday evening during the Final Four on CBS. The social network has had trouble connecting with consumers through its ads before—the "Chairs" spot was roundly and notoriously mocked. This new spot, for the Facebook Home software, which essentially turns Android phones into Facebook phones, has its own issues. It shows an airplane traveler using Home to flip through photographs, each of which comes to life in front of him—sunbathing friends appear in the overhead compartment; his nephew shows up in the aisle with a face full of cake; the drag queen Shangela Laquifa Wadley pops out of the flight attendant's service cart. There's a lot going on. (Oddly, the traveler also ignores a request to turn off his phone; apparently he can't miss a single status update.) Directed by MJZ's Fredrik Bond, the spot is big and cartoony—and surreal, too, which seems to have completely flummoxed the commenters on the Facebook page where it's posted. (The level of negative reaction there is quite remarkable.) It's sometimes hard to know why Facebook, whose image problems usually stem from it seeming too big and too invasive, doesn't try to capture small, human moments rather than cosmic or circus-like ones. Maybe next time. Credits below.
CREDITS
Client: Facebook
Project: Facebook Home
Spot: "Airplane"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Stuart Harkness, Chris Groom, Dan Hon
Copywriter: Dan Kroeger
Art Director: Johan Arlig
Producer: Endy Hedman
Account Team: John Rowe, Leah Bone, Anya Esmaili
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples
Head of Production: Ben Grylewicz
PRODUCTION
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Line Producer: Line Postmyr
Director of Photography: Roman Vas’yanov
EDITORIAL
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Yamaris Leon
Post Executive Producer: Patty Brebner
VISUAL EFFECTS
Visual Effects Company: The Mill
Shoot Supervisors, Project Leads: Chris Knight (2-D), Dave Lawson (3-D)
Producer: Christina Thompson
Executive Producer: Sue Troyan
3D Artists
Lead: David Lawson
Matte Painting: Tom Price
Modelling: Milton Ramirez, Blake Sullivan, Timothy Hanson
Texturer: Edwin Fong
Tracking: Martin Rivera
Rigging, Animation: Jacob Bergman
Animation: Blake Guest
2-D Artists: Nick Tayler, Narbeh Mardirossian, Peter Cvijanovic, Trent Shumway
Titles, Graphics: Albert Yih, W+ K Motion
MUSIC, SOUND DESIGN
Music+Sound Company: Walker
Composer: Jumbo
Sound Designer: Michael Anastasi, Barking Owl
Producer: Sara Matarazzo
MIX
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Caroline O’Sullivan
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Long before office pools and hours of television coverage, Eddie Einhorn thought college basketball might have a future as a national sport. So he founded a TV network.
Para comemorar o centenário do poeta Vinicius de Moraes neste ano, o site Catraca Livre, com o apoio da editora Companhia das Letras, lançou o projeto colaborativo Leia Vinicius, que convida o público a uma releitura atual do “Livro dos Sonetos”, um dos seus títulos mais consagrados.
Envolvendo conceitos de rede, remix e crowdsourcing, qualquer um pode fazer parte desta nova versão da obra.
Para participar, é preciso gravar um vídeo seu lendo um dos poemas do livro, subir no YouTube e se preencher este formulário de inscrição.
Todos os sonetos estão disponíveis gratuitamente na página oficial dedicada ao escritor na internet.
O objetivo do projeto é lançar uma versão virtual da obra no dia 23 de abril, Dia Internacional do Livro. Enquanto isso, na página do projeto, serão reunidas versões em vídeo dos 57 sonetos constantes na obra.
Para inspirar novos leitores, os vídeos podem ser vistos e compartilhados pela web a qualquer hora e em qualquer lugar.
Post originalmente publicado no Brainstorm #9
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Nascida de uma parceria entre diversas empresas de economia criativa, COLOR+CITY é uma ferramenta online que conecta quem tem muros livres na cidade de São Paulo com quem quer pintar.
Para participar, é só fazar o login com sua conta do Google. Você pode reservar um muro para sua arte ou doar um espaço livre para outros pintarem.
Para quem quer pintar, o muro escolhido fica reservado por 35 dias. Para quem quer doar, é preciso fazer o upload de fotos do seu espaço e aguardar algum artista o escolher
Para o lançamento do projeto, foi produzido um vídeo em forma de mini-documentário com depoimentos dos artistas enquanto pintavam a cidade e das pessoas envolvidas no projeto.
Alguns dos resultados do projeto:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Creating a blissful experience through his paintings, Arturo Samaniego depicts people wading in water in order to cleanse themselves and get in touch with their spirituality.
Harking to the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
