Apr
07
Media Buyers Perplexed by Timing of ‘Tonight Show’ Shuffle
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A correction has been made in this story. See below for details.
NBC wants to bring in Jimmy Fallon to replace Jay Leno as host of the “Tonight Show” in spring 2014. But did it flub the timing?
Media buyers suggest the Peacock Network should have waited until it cleaned up the rest of its schedule before rejiggering one of its only successful dayparts. “NBC is not No. 1 in morning, it’s down in daytime and evening news, and struggling in prime time. Late night is its only advantage,” said Marc Morse, senior VP-national buying at RJ Palmer. “I don’t think they need to pre-sell the change a year-and-a-half in advance.”
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