Hasta La Creative!

Chick-fil-A has become one of the five best-rated brands among Republicans in a year marked by protests and counter-protests over its opposition to gay marriage.

Chick-fil-A is now Republicans’ fourth-favorite brand, according to the latest annual research on political partisans’ top brands from YouGov BrandIndex, with a score of 61.8.

YouGov BrandIndex calculated scores, which can range from -100 to 100, by subtracting negative feedback from positive feedback on quality, value, general impression, satisfaction, reputation and willingness to recommend.

Continue reading at AdAge.com

Think politicians are slimy? Well, according to a new study, what they do for a living is considered more desirable and valuable than what marketing and ad execs do.

The study, conducted earlier this month, was commissioned by Adobe and fielded by research firm Edelman Berland. It included 1,000 participants in the U.S., China and Japan; three quarters of them were consumers 18 years and older and the remaining quarter was made up of a mix of marketing professionals. That latter point is what’s most troubling about what Adobe found: Not only do consumers not value the role of marketing and ad professionals, but many people in those jobs don’t value themselves.

Overwhelmingly, the survey respondents agreed that marketing is essential to business — and they agreed that it works. When asked to consider the value of marketing, more than 90% of consumers and marketing professionals responded that it’s a field that’s “strategic to business” and 90% said that marketing is “paramount” to driving sales.

Continue reading at AdAge.com

Christian Dior has had a press ad featuring brand ambassador Natalie Portman banned by the ad watchdog, following a complaint from rival L’Oreal that the image misleadingly exaggerated the effects of Dior’s mascara.

Para quem curte mitologia, ou o design minimalista em infográficos, o trabalho do designer Severino Ribecca é um prato cheio. Em seu site, ele explica a ideia de criar uma árvore genealógica para explicar a ligação entre alguns personagens da mitologia grega e, posteriormente, da nórdica. No caso da grega, o diagrama tem origem no Caos.

“Eu tinha de criar um diagrama que pudesse contemplar a grande quantidade de nomes e interações, e ser ao mesmo tempo claro visualmente e fácil de seguir”.

No caso do infográfico da mitologia nórdica, o desafio foi pesquisar todos os personagens e mostrar a relação entre eles através de sua linhagem.

Para visualizar os infográficos em tamanho real, basta clicar nas imagens.

Post originalmente publicado no Brainstorm #9
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With investors watching to see if Facebook’s ballooning mobile usage had slowed its revenue growth in the third quarter, the company nonetheless outperformed expectations that had been set for it.

Facebook reported adjusted earnings of 12 cents per share on revenue of $1.26 billion in the third quarter, coming in above analyst expectations of 11-cents-per-share earnings on $1.23 billion in revenue. Revenue climbed 32% over the same period last year, when it was $954 million, showing at least a temporary halt in the trend of revenue deceleration.

Facebook’s revenue also rose 32% in the second quarter, but that was slower than the 45% it showed in the first quarter of the year and the 88% it posted between 2010 and 2011. While the company reported a $59 million net loss largely due to outlays made in stock-based compensation (compared to net income of $227 million a year ago), the stock was up over 10% in after-hours trading.

Continue reading at AdAge.com

In last week’s chart tallying the top TV shows on entertainment check-in service GetGlue, AMC’s “The Walking Dead” lumbered to the top of the TV check-ins chart. This week it’s held its ground, but could an even spookier returning series supplant it in the coming weeks?

Scroll down below the graphic for notes and context.

AMC’s “The Walking Dead” takes the stop spot for the second week in a row, despite posting almost half of the check-ins it earned during last week’s season-premiere frenzy. The show, which began its third season on Oct. 14 to a series-record 10.9 million viewers, also dipped slightly ratings-wise in the second episode but still managed a healthy 9.5 million viewers this week. The show’s phenomenal success, along with acclaim for AMC’s “Mad Men” and “Breaking Bad,” has helped give cable execs new confidence in original cable programming at a critical time for smaller networks trying to distinguish themselves.

Continue reading at AdAge.com

Jennifer Levene Bruno has been named publisher and chief revenue officer of Town & Country. She succeeds Valerie Salembier, who previously announced she will be leaving at the end of the year. Ms. Bruno has been publisher and chief revenue officer of sibling Hearst publication Veranda since August 2010, where she added more than 150 brands during her tenure and grew pages 17% year to date, following another 17% increase in 2011. Prior to joining Veranda, Ms. Bruno was associate publisher of House Beautiful and before that, she was advertising director at Glamour and held various sales and marketing roles at Time Inc. and Hachette Filipacchi Media.

Clear Channel Outdoor Americas has appointed Vicki Lins as exec VP and chief marketing officer. Ms. Lins was previously senior VP-marketing and communications at Comcast, where she led the development of a national marketing organization for Comcast’s local ad sales business and the rebranding of the company’s advertising business as Comcast Spotlight. Following her success there, she was tapped to lead marketing at Canoe Ventures. Prior to Comcast, Ms. Lins led marketing and communications for Adlink, where she developed the “It’s Targeted TV” campaign, and prior to her tenure in cable, she held marketing roles at GTE and AirTouch Cellular.

MillerCoors has hired Rudy Rodriguez as senior director for multicultural marketing, replacing Al Patel, who has left the brewer to become chief marketing officer for UCI Fram Group, which sells car care products and vehicle replacement parts. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. He will be responsible for “leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences,” according to a MillerCoors memo. Like other big brewers, MillerCoors is dedicating more money to multicultural marketing, even putting campaigns into the general market.

Continue reading at AdAge.com

Sure, you can download — legally or illegally, depending on your style — Taylor Swift’s new album, Red. But, as strange as it may seem, you can also get the physical CD from Papa John’s as part of a promotion.

The chain is offering a large one-topping pizza and the pop star’s new album for $22 until Oct. 28 through a “Taylor Swift Pizza Party” offer. That’s not a bad deal, considering the album is available on iTunes for $14.99. The chain said it’s also offering customers the opportunity to “engage with the brand and Taylor’s new CD through a variety of channels,” including Papa John’s website, where customers can sample Ms. Swift’s latest video on something called “Papa’s Pizza Party Play List.”

Ms. Swift said in a statement: “I’m excited to be partnering with Papa John’s for the launch of my album, Red. I love the idea that fans can order my CD with their pizzas.”

Continue reading at AdAge.com

Apple on Tuesday introduced the iPad Mini — a 7.9-inch tablet starting at $329 that is closer in size to the Kindle Fire HD and the Google Nexus 7 than previous versions of the iPad. Now advertisers and publishers that focus on Apple devices have a new complexity to consider: a truly mobile Apple tablet.

The Mini’s resolution is the same as the iPad 2, Apple said, and apps made for other iPads will render correctly on the smaller device. But its essential portability is still significant. Up to now, advertisers have talked about how iPads are typically used in a lean-back setting; Apple ads even pictured users’ feet up. That, in turn, has informed the type of ads that marketers distribute to tablets: often magazine-style, whole-screen takeovers and ads that drive people to e-commerce experiences made for browsing.

At the other side of the spectrum are advertising strategies for mobile phones, which are focusing more and more on location data, with the belief that the person viewing the phone is on the move and looking for something to do or buy.

Continue reading at AdAge.com

Here’s some inspiring work from john st. for War Child, an organization that provides the education, opportunity and justice children in areas of conflict need to break the cycle of poverty and violence. The work shows us a few examples of violence which magically transform into moments of childhood bliss. If only the world really was like this, Well, we can only try and that’s what this War Child effort does.