Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Copywriters: Matteo Maggiore, Dennis Casale
Art Directors: Matteo Pozzi, Valerio Mangiafico
Illustrator: Davide Calluori
Most consumers rely so heavily on digital devices and social networks in their personal and professional lives that there is a growing desire to take a break from being "always on" — and brands are tapping into that trend.
The team behind Justin Bieber talks about how they use his massive social platform to push products.
This week Out and About chases zombies with Nuts, talks shop with Be Viacom, gets team building with Vizeum in Manchester, says OMG! with Yahoo at Westfield and goes Russian with IPC Media’s Wallpaper.
Viewability is a step in the right direction, but it's not the silver-bullet metric for digital that some hope it to be.
Advertised brand: Dentyne by Trident
Advertising Agency: di Paola Chile
Creative Director: Eduardo Araya
Regional Creative Director: Flavio Rucci
Art Director: Carlos Donoso, Andrés Mellado, Gonzalo Bravo
Copywriter: Boris Rojas
Mapping developers: Delight lab
Eurostar’s passenger numbers remained flat during its third quarter, which included the Olympic period, while sales revenues fell by 5%, despite its status as a London 2012 sponsor.
Todo mundo sonha em ter mais horas no dia, seja para dar conta de todo o trabalho que tem para fazer, seja para se divertir. A Pepsi Next resolveu dar uma ajudinha para estas pessoas – pelo menos aquelas que moram em Boston, São Francisco, San Antonio, Austin, Chicago, Seattle, Portland, Los Angeles, Orange County e Nova York – com The Extra Hour.
A campanha é o resultado de uma parceria da Pepsi com a startup TaskRabbit, que disponibiliza pessoas para ajudarem os usuários a concluir tarefas (aliás, uma ideia muito legal que poderia chegar por aqui).
The Extra Hour conta com um hotsite, que ficará no ar até 12 de novembro. Ao longo deste período, a Pepsi irá oferecer 50 ajudinhas com tarefas do cotidiano para que os consumidores ganhem uma hora extra em seu dia e usem para se divertir. São 12 alternativas, que vão desde esperar na fila de um restaurante até a ida ao supermercado, passando por uma faxininha básica e organização de caixas de fotos.
Os escolhidos de cada semana terão um TaskRabbit para executar as tarefas selecionadas por uma hora e uma Pepsi, claro.
A ideia é dos criativos do The Barbarian Group.
Post originalmente publicado no Brainstorm #9
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Eliminating the print edition will mean substantial savings for Newsweek, which was reportedly losing $20 million a year, as well as staff cuts.
Eliminating the print edition will mean substantial savings for Newsweek, which was reportedly losing $20 million a year, as well as staff cuts.
A data-driven publishing platform that helps media companies find and build an audience on Facebook, and keep them coming back.
Newsweek is to cease print publication of the title after 80 years and move to a digital format.
ITV1’s ‘Emmerdale’ 40th anniversary live special was watched by an average of 9.2 million viewers last night, while its afternoon coverage of England’s rescheduled World Cup qualifier against Poland drew an average audience of 4.2 million.
David Cameron has thrown the energy suppliers into chaos by claiming next month’s Energy Bill will introduce legislation that forces customers onto the lowest possible tariff.
MPs are gearing up to investigate the tax affairs of Starbucks, Facebook and other big corporations, following revelations that the coffee retailer has paid no corporation tax in the past three years.
O2, Vodafone and Three have lifted the threat of litigation against Ofcom, as part of an agreement between the networks and the regulator to speed up the provision of 4G services in the UK.
Universal Music has hired Jennifer Hills, Carat’s Global director of media partnerships, as senior director of commercial partnerships.
Spotify is to create The Spotify Hub at this year’s Media Week Awards, which take place next Thursday on 25 October at Grosvenor House.
Laithwaite’s Wine has consolidated its media planning and buying account into VCCP Media.
Profero has poached Tribal DDB’s Matt Fenn to become its head of design.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
