Pooch Storm Protectors – The Greyhound Rain Coat Will Keep Your Dog Safe from Hurricane Sandy (GALLERY)

(TrendHunter.com) With Hurricane Sandy rolling in, everyone needs to be prepared for the weather and that includes your pooch. So make sure you’re protecting them from the storm and grab them a Greyhound Rain…

Q&A: Guinness global strategy and communications director Grainne Wafer

Diageo last week unveiled a revamp of its Guinness Storehouse visitor attraction aimed at creating an “immersive digital brand experience” at Ireland’s most-visited tourist attraction.

East Coast trains poaches First Direct’s Cowen for top marketing role

East Coast Mainline, the Government-owned rail operator, has poached former First Direct’s Natalie Cowen to head up its marketing.

Storm Preparation Photography – Prepare for Hurricane Sandy with New York Precautionary Measures (GALLERY)

(TrendHunter.com) Hurricane Sandy is closely upon us—or at least those living in the US Mid-Atlantic—and while most of us prepare for the storm to come, it is interesting to see some of the bizarre…

Sky retains SapientNitro and Table19 on DM roster

BSkyB has retained SapientNitro and Table19 to work alongside its newly appointed below-the-line agency roster; Kittcat Nohr Nohr Digitas, Elvis and Inferno.

Hue: A lâmpada de LED inteligente da Philips

A lâmpada inteligente LIFX, projeto crowdsourcing no KickStarter que arrecadou 1.3 milhão de dólares, vai ganhar um concorrente de peso a partir de amanhã.

A Philips vai lançar, exclusivamente nas Apple Store, a lâmpada de LED Hue. Controlada através de smartphones e tablets via wi-fi, é possível modificar a luminosidade, cor e até configurar hora para ligar e desligar.

Um duro golpe para a independente LIFX, que só será lançada em maio de 2013

A Hue interage também com imagens, que podem servir de origem para criar tonalidades, com o que a Philips chama de “LightRecipes”, gerando diferentes ambientações. É possível criar uma rede com até 50 lâmpadas, cada uma equivalente a 50 watts de um bulbo incandescente padrão, e com duração estimada de 15 mil horas.

A caixa com três Hue’s será vendida por 199 dólares, com lâmpadas adicionais custando 59 dólares.

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Confused.com launches YMCA-themed Christmas ad

Price comparison site Confused.com is launching a TV campaign featuring brand character Cara signing a Christmas spin on the song ‘YMCA’.

Taylors of Harrogate calls review of £4m media account

Taylors of Harrogate, the tea and coffee merchant that owns the Yorkshire Tea brand, has called a review its £4m media planning and buying account as it aims to consolidate its business into one agency.

Sky to sponsor drive time on Magic 105.4

BSkyB is to use a nine-month sponsorship of Angie Greaves’ drive-time show on Bauer Media’s Magic 105.4 to highlight the range of Sky programming on air each evening from tomorrow (30 October).

Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign

Asos is today (29 October) launching its global Christmas campaign featuring singer Ellie Goulding and rapper Azelia Banks, in “shoppable films” that show off the brand’s Christmas products.

Gatorade: Running, Football, Basketball

“Because water is not enough. That’s why.”

Advertising Agency: DDB, Philippines
Executive Creative Director: Joey Ong
Art Director: Cardy Santos
Copywriters: Pat Miciano, Denise Oyog
Photographer: Cardy Santos
Accounts: Vina Henson, Denise Banatin, Jackie Caruyan

Sonera: At The Edge of the 3G

“Our 3G coverage never drops off.”

Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Jani Tynnilä
Account Director: Teppo Juuvinmaa
Photographer: Kimmo Syväri
Retoucher: Saddington Baynes
Account manager: Maija Nikkonen-Hilli
Producer: Kirsi Pärni

Science World Campaign

L’agence Rethink au Canada a pensé cette campagne très réussie pour le Science World à Vancouver. En intervenant sur l’environnement urbain avec des explications de faits scientifiques étonnants, ces publicités parviennent à intéresser et intriguer les passants. Plus d’images dans la suite.

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MediaCom awarded £30m Goodyear and Dunlop European media

MediaCom has been awarded the Western Europe media account for the Goodyear and Dunlop brands snatching the £3.6m UK business from UM London.

Random House and Penguin merge to form publishing powerhouse

Publishing giants Random House and Penguin Group will be merged after an agreement was reached between respective owners Bertelsmann and Pearson, the groups have today (29 October) confirmed.

Strictly Come Dancing wins Saturday night ratings crown

ITV1’s ‘The X Factor’ was beaten by ‘Strictly Come Dancing’ again on Saturday night, although the former continues to be the biggest commercial TV show by far on Saturday nights.

My Wardrobe to ditch menswear offering

Online retailer My Wardrobe.com is reportedly ditching its menswear offering next year as part of plans to focus on its international expansion.

Photo-Sharing App Outfits – Be a Literal Stereotype with the Instagram Hipster Halloween Costume (GALLERY)

(TrendHunter.com) For all those urban, sub-culture devotees, the working Instagram camera get-up is the perfect hipster Halloween costume.

The outfit was created by Eric Micotto. He used a cardboard printout of the…

Samsung launches TV ad starring 143 David Baileys

Samsung is running a TV campaign starring 143 David Baileys from all over the UK as part of a multi-million campaign for its NX smart camera.

Urban Buildings

Après la présentation des images surréalistes de Josh Adamski, voici une série de clichés de bâtiments prises par cet artiste talentueux. Avec ces images en noir et blanc, ce dernier nous propose de splendides photographies prises depuis le pied de buildings imposants. A découvrir dans la suite.

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