Google sees itself as ‘special effects shop’ and not a creative shop

Google has no ambitions to be a “creative shop”, but sees itself as a “special effects shop”, facilitating brand campaigns, according to a senior executive from the search giant.

30 Carnivorously Gory Confections – These Scary Halloween Food Ideas Will Have Guests Shrieking

( Utilize these scary Halloween food ideas to have your guests shrieking with horror and glee at your sinister confection creations.

These gory edible treats will have costumed reveler’s stomachs…

ATOC calls review of media account

The Association of Train Operating Companies has called a review of its media planning and buying account.

Burnett hires creative team Lee and Heyes

Matt Lee and Pete Heyes, the Adam & Eve/DDB creative duo, are leaving to join Leo Burnett as creative directors.

Heart of Glass

Gary Farlow et son équipe scientifique sont des spécialistes du soufflage de verre. Capable de reproduire en verre notre système vasculaire ainsi que presque toutes les parties du corps humain, le résultat obtenu Heart of Glass est tout simplement époustouflant. Un rendu à découvrir en images dans la suite.

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Outdoor revenues buoyed by Games

Q3 income rockets 25 per cent to set a new quarterly record.

Email marketing approval ratings hit all time high, claims research

Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA).

Starcom appoints Arena’s Glucklich as MD

Starcom MediaVest Group has poached Pippa Glucklich, the chief operating officer at Arena Media, to become the managing director of its Starcom unit.

Dating Mixed-Messaging Blogs – The HeTexted Website Provides Input Regarding Romantic Messaging (GALLERY)

( The HeTexted website provides crowdsourced advice for females who seek to decipher complicated male communication messages.

HeTexted’s premise involves people posting screenshots of their…

RAJAR Q3 2012: Kiss, Classic and Jazz buck a tough national market

Bauer Media’ Kiss network, Global Radio’s Classic FM and Jazz FM were among the few national stations to increase their reach year on year in the third quarter of 2012 as the Olympic and Paralympic Games squeezed audiences.

IAB Engage: One third of UK businesses not confident in social

More than half of UK organisations have adapted their business strategies to become more social, although one third are not confident using it, according to new research by the Internet Advertising Bureau and LBi.

Huggies brand axed after failing to ‘command loyalty’ among consumers

Kimberly Clark is dropping its nappy brand Huggies from the UK and Europe, threatening up to 1,500 jobs in a major strategic rethink by the FMCG company.

GumElection 2012: Who sucks the most?


The election is coming up and Americans are voting for their 45th President Of The United States. This is your chance to express your opinion by voting with your gum. Go to and participate by voting, sharing or bringing the Gum Election to your neighborhood.

Creative: Stefan Haverkamp, James Cooper, Hedvig Astrom

UDF: Commitment

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Creative Directors: Benjamin Yung Jr
Copywriter: Felipe Cirino, Nina Góes
Art Director: Liliana Mafra, Juliano Pereira
Production Company: Piloto
Film Director: Daniel Soro, Alexandre Chalabi
Editor: Arthur Brito
Sound: Cria Cuervos
Agency Producer: Ana Flávia F. de Lucca, Vivi Guedes, Karina Bueno, Victor Alloza
Planner: Pedro Cruz, Nelson Kuniyoshi, Mirela Barcza
Accounts: Patrícia Marinho, Isabela Malucelli, Tania Muller, Bárbara Conceição, Priscila Penachio

UK growth fails to stem downgrading of full-year forecasts at WPP

WPP has been forced to downgrade its full-year forecasts, despite reporting UK revenues ahead of expectation, which were up 4.7% on the year to £311m in the third quarter, helped by the performance of its advertising and public relations businesses.

Adobe marketer explains ‘provocative’ campaign

“Marketing is not BS” and it is “time to dispel this myth”, according to Emma Chalwin, director for brand marketing at Adobe EMEA.

Kmart: Halloween Costume Challenge

Kmart set up shop in the parking lot of Kmart’s Addison and Kimball location in Chicago and invited the neighborhood to watch dancer Monternez “Monty” Rezell, from the Chicago Hip Hop dance crew Stick and Move, dance his way through eight hours of costume changes. Why eight hours? Because that’s what it would take to set the Guinness World Record for most costume changes. Each costume consisted of at least three pieces, and Monty needed to change into each costume unassisted and remain in it for at least 5 seconds. Monty, a contestant for America’s Got Talent, danced, posed and dressed his way into the record book. The Big Freeze Camera system captured his every step with 48 DSLR’s, the same system used for the Grammy’s Glam Cam, as Monty succeeded in breaking the Guinness World Record for most costume changes in an 8 hour period. Kmart’s large selection of 3,000 Halloween costumes and accessories supported this world record effort.

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
SVP, Creative Director: Elke Dobrowolski
SVP, Creative Director: Howie Ronay
VP, Creative Director: Sean Burns

The Individual and the Organisation: Artist Placement Group 1966-79


Between 1966 and the turn of the 1980s, APG negotiated approximately fifteen placements for artists lasting from a few weeks to several years; first within industries (often large corporations such as British Steel and ICI) and later within UK government departments such as the Department of Health and the Scottish Office continue

Litter Genie: I Haz A Pie Row Tek Nik

Advertising Agency: JWT, New York, USA
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Art Director: Hope Jordan
Copywriter: David Canavan
Chief Creative Officer: Jeff Benjamin
Co-Chief Creative Officers: Matt MacDonald, Ryan Kutscher
Planner: Mariam Dilawari
Head of Production: Sergio Lopez
Senior Producer: Mustafa Imam
Director of Music: Dan Burt
Project Manager: Jen Schockett
Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum
Director: Keith Schofield
Production Company: Caviar
Post-Production: Final Cut, The Mill
Editing House: Final Cut
Music House: Amber Music
Media Agency: MEC

Kit Kat: Take A Break From The Usual




The limited edition king-size Kit Kat white chocolate bar was sold exclusively in convenience stores and supermarkets. That was until these posters went up and they completely sold out.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Mark Harricks, John Lam
Copywriter: Will Edwards
Art Director: Chris Badger
Illustrator: Andrey Gordeev