Hasta La Creative!

(TrendHunter.com) The Level Magazine ‘Jardim Secreto’ editorial partakes in a lush, natural setting in a showcase of garden party fashion.

Lensed by photographer Vanessa Ellis, this bright fashion story…

AB InBev has become the second sponsor to stand by Lance Armstrong, the disgraced seven-times Tour de France winner, despite US anti-doping authorities describing the cyclist as a “serial cheat” who ran “the most sophisticated… doping programme that sport has ever seen”.

Just when you swore you would never watch another Gangnam Style parody video comes this highly clickable interpretation. Thank the folks at the Chengdu Panda Base in southwestern China and Ogilvy PR Beijing, which leads the global branding work for the city of Chengdu.

Soda giant Coca-Cola is said to be seeking an investment in online-music service Spotify as a way to open new avenues for entertainment marketing.

Leonard Oulian est un artiste italien passionné par la technologie et sa partie cachée aux yeux des utilisateurs composée de circuits électroniques et composants divers. Utilisant ces éléments pour créer des mandalas et yantras, ces créations très réussies permettent de redonner une utilisation esthétique aux composants.

Objective: Send an MD for bars and restaurants talking about the sacred ritual of tasting a beer Stella Artois.

Idea: The brewery and really appreciates how their beer is served. Beginning with its glass, which is called the chalice. Was sent a box with the phrase on the outside: In a ritual of tasting, you need more than a cup.

Upon opening, had another phrase: It takes a Holy chalice. Right now lights a white light and plays a sound heavenly.

Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Edson Vaz
Copywriter: Sulivan Cruz

Andrew Harrison, Best Buy Europe’s chief executive, discusses the “stupid” Carphone Warehouse brand name, online advertising and the pointlessness of NFC.

Se você já leu alguns contos de fadas, sabe que aquelas princesas da fantasia, que sempre precisavam ser salvas, não se encaixam na realidade feminina atual. Hoje, cada vez mais vemos personagens femininas fortes, determinadas e capazes de salvarem a si mesmas. Então, como seriam as princesas contemporâneas?

A Disney pensou nisso e respondeu com I am a Princess, um vídeo que celebra a princesa que existe em toda menina, construindo novos significados para a palavra e incentivando as meninas a conquistarem seus objetivos. Bravura, confiança, lealdade, generosidade, gentileza, compaixão e a capacidade de defender a si mesma e os outros estão entre as palavras por trás deste novo conceito.

Lendo os comentários no YouTube, deu para perceber que as pessoas ficaram divididas com o vídeo. Algumas, acham que a Disney poderia fazer mais do que vídeos e tentar aplicar na prática o discurso. Outros, acham que a marca está no caminho certo e este é apenas o começo. E você, o que pensa?

Post originalmente publicado no Brainstorm #9
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Brand Republic goes behind the scenes with the judging panel at Ocean Outdoor’s Art of Outdoor Digital Competition, which awarded its top prize to Glue Isobar and Toyota at London’s IMax cinema this morning.

(TrendHunter.com) Remove all the excess chains and bulk on the frame of a bike and you get the stripped down, simplified version that is the Bicymple. With its lighter and thinner frame, freewheeling hub and…