Coup de coeur pour le designer spécialisé dans les installations lumineuses Bruce Munro qui a réalisé en Pennsylvanie un show splendide. Combinant nature et technologie avec des LEDs ou encore des CDs, le résultat très poétique est à découvrir dans une série de photos dans la suite.
Alma Harel a réalisé récemment pour le groupe musical islandais Sigur Rós cette vidéo Fjögur píanó. Issue du film expérimental Valtari Mystery Film, cette création s’articule autour d’une chorégraphie entre Shia LaBeouf et une femme envoutante. Un document immersif à découvrir dans la suite.
At Cannes, P&G Global Brand Building Officer Marc Pritchard argued for a reworking of mind-numbing complex creative briefs, an end to slavish reliance on copy-test scores and empowering marketing executives to say yes to big ideas.
The big news out of Cannes Lions today is that Twitter went down right before President Clinton delivered his speech.
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its third of five infographics.
A Nike na Espanha resolveu homenagear Rafael Nadal, sete vezes campeão de Roland Garros, com um mural interativo.
Ele foi feito com 5 mil bolinhas de paintball, cada uma representando os fãs – com o nome inscrito – que deixaram uma mensagem de apoio ao tenista na página da marca no Facebook.
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Dow Jones is closing the print edition of SmartMoney magazine and eliminating 25 jobs. It is adding six editorial staffers at SmartMoney.com.
Oh the horror! Just as former President Clinton is about to set foot on stage at the Cannes Lions Festival of Creativity, Twitter goes dark!
Initiative has tapped the Microsoft exec to head its global cluster of high-potential markets as president, G14.
Há algumas semanas, mostramos aqui uma ação da TBWA/RAAD Dubai – com direção de arte interativa do brasileiro Rafael Guida – para a Red Tomato Pizza. O dispositivo era um imã de geladeira que, quando pressionado, fazia o pedido do cliente na pizzaria. Agora, é a vez da Evian Water apostar em uma ação bem parecida, com o Smart Drop Project.
Mais uma vez, temos um imã de geladeira – aqui em formato de uma gota, com um design simples e elegante. O aparelho funciona conectado à rede wi-fi da casa, transmitindo seu pedido de entrega da água diretamente da porta da geladeira. Para isso, o imã conta com um controle, tela LED, chip wireless, bateria e um aplicativo HTML5, responsável por toda a ação. A criação é da BETC Digital e Josh Fire.
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Le spectacle de Madonna présenté pendant la mi-temps du XVLI Super Bowl en février 2012, a été perçu comme une des meilleures performances artistiques de l’histoire de l’événement. Moment Factory, qui a conçu ce show de 12 minutes nous propose de découvrir les coulisses de la mise en place.
Advertising Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Grant Jacobsen
Creative Director: Grant Jacobsen
Copywriter: Andre Vrdoljak
Art Director: Hital Pandya
Photographer: Carioca
Illustrator: Carioca
Typographer: Hital Pandya
Account Manager: Tsitsi Dhlamini
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: Philippe Degen, Felipe Luchi
Copywriter: Antonio Nogueira, Philippe Degen
Art Director: Rodrigo Tortima, Felipe Luchi
Photographer: Gelmi, Mario Coelho
Illustrator: Gelmi
Art Buyer: Mario Coelho
Account Supervisor: Camila Mancebo
Advertiser’s Supervisor: Debora Liotti
Pensée par l’agence Lowe Singapour pour la marque de lessive Omo, « Dirt is Good » est la dernière campagne vantant le plaisir de se salir. Cette série présente l’imagination des enfants par des sculptures de sable d’une beauté époustouflante réalisées par Jooheng Tan. Le making-of est disponible dans la suite.
Microsoft's IE 10 is just the start: over time, a majority of consumers will adopt Do-Not-Track, private browsing or similar tools.
| THE ORIGINAL? Saxsofunny Sound Production Company – 2009 “Every image has a sound” Source : Cannes SILVER LION Agency : DDB Sao Paulo (Brazil) |
LESS ORIGINAL Tampa Bay Lightening Metal Poster – 2012 “Be the thunder” Source : Adsoftheworld Agency : 22squared (USA) |
“”No wonder you always wake up hungry.”
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Director: Erwin Santoso
Copywriter: Adwityo Prabhasworo, Marsha Savira
Art Director: Erwin Santoso, Vito Winarko, Jonathan Nata
Photographer: Peddy Suryadinata (Clarissa/Peddy)
Illustrator: Monty Aji Hardito
Account Supervisor: Louise Corputty
Producer: Budi Mulianto
Account Manager: Reza Fitriano
“Don’t let your baby rule your night.”
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: Alexandre Nego Lee, Rodrigo Bombana
Copywriter: Gabriel Sotero
Art Director: Felipe Lemes
Photographer: Billy, Hells @ Florence Moll
Illustrator: Billy, Hells
Art Buyer: Jean Luc Chirio, Lauriane Dula
Account Supervisor: Gabriela Aun
Advertiser’s Supervisor: Jaime Sousa
Producer: Ingo Santos, Mathias Santos
Account Manager: Rafael Barajas
Advertising Agency: DDB&Co, Istanbul, Turkey
Executive Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Lucas Zaiden
Account Manager: Hannes Boeker
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
