It's been five years since Julie Roehm has had a full-time marketing gig, but as of this month, she's returned: Ms. Roehm is the new senior VP-marketing at business-software company SAP.
"When Mitt Romney Came to Town" is both exactly what you'd expect — a harsh attack on the politician — and completely unexpected, in that it takes him down in a manner that's entirely in sync with the rhetoric of the Occupy Wall Street movement.
The Convention Center is for pure technological sensory overload. Unless you're marketing consumer electronics products or are part of that value chain, it's not going to affect your job.
Car sales in China, the world's largest auto market, have hit the brakes, and foreign automakers say more speed bumps are ahead. Sales growth slowed to 2.5% last year from over 32% in 2010.
These are the first two ads in a series of the burly “Canadian Hunter” character defying death and kicking ass in the wild. The artwork was inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine).
Advertising Agency: Cornett-IMS, Canada
Illustrator: Brad Mancuso
Art Director: Jason Kaufmann
Advertising Agency: Miami Ad School Minneapolis, USA
Art Directors / Copywriters: Katie Lang, Brit Ryan
“A Vegetarian Mindtrip
From Indian, Sri Lankan, Italian, Greek to Mexican. Welcome to a wonderland where the world’s finest vegetarian cuisine’s meet.”
Advertising Agency: One MG, Chennai, India
Creative Directors: Amrish Shyam, Nishant Rastogi
Art Director: R Thirumaran
Copywriters: Amrish Shyam, Akaash Ampili
Illustrator: Deepak
Retailers managed to maintain momentum following record-breaking Thanksgiving sales, leading to a 4.1% gain over last year's holiday season. The question is whether the strong showing will come back to haunt the industry later in the year.
Netflix launched in the U.K. this week with a high-visibility PR push and a heavyweight ad campaign, but what can it provide British consumers that they don't already have?
Essa é só pra quem jogou/está jogando “The Elder Scrolls V: Skyrim”, o que certamente significa estar a meses sem ver a luz do sol.
Os GroBroPros mostram como seria nossa vida em Skyrim em 2012, com Gregethor, o primo distante de Belethor, fazendo uma simples compra na conveniência de Digurd, o parente mais distante ainda de Sigurd.
Se nada disso faz sentido pra você, não clique no play abaixo.
Post originalmente publicado no Brainstorm #9
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Em 2011 saíram diversos documentários musicais. Com material biográfico de quem até não saiu das fraldas, teve filme do Justin Bieber, por exemplo.
Mas se você quer um registro realmente importante, deveria colocar esse “Shut Up And Play The Hits” na lista para assistir em 2012.
O documentário, dirigido por Dylan Southern e Will Lovelace, mostra o fim do LCD Soundsystem com um último show no Madison Square Garden em 2 de abril do ano passado.
James Murphy decidiu acabar com a banda no auge da popularidade, e garantiu uma despedida ambiciosa e emocionante de quase quatro horas de duração. Eu que não sou fã, me impressionei com o trailer:
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Martin Agency, Richmond, USA
Group Creative Director: Steve Bassett
Art Director: Dave Gibson
Copywriter: Dave Gibson
Agency Producer: Alex Scheer-Payne
Production Company: Skunk
Director: Brian Lee Hughes
DOP: Paul Cameron
Managing Director: Matt Factor
Executive Producer:Shelly Townsend
Line Producer: Scott Craig
Editor: Tom Scherma
Editorial Company: Cosmo Street
Post VFX: Click3X
Colorist: Tim Masick
“Nothing will ever be the same again.”
Advertising Agency: BBH, London, United Kingdom
Creative Director: David Kolbusz, Dominic Goldman
Art Director: Daniel Schaefer, Szymon Rose
Copywriter: Daniel Schaefer, Szymon Rose
Producer: Ruben Mercadal, Suzie Greene Tedesco
Production Company: Gorgeous
Director: Chris Palmer
DOP: Eric Steelberg
O bebê Micah, que rasgando papel e rindo conseguiu mais de 34 milhões de views no YouTube no ano passado, foi transformado em protagonista do comercial do Itaú.
A marca pegou o vídeo original – certamente com autorização mediante alguma compensanção financeira – deixou o Micah laranja e fez dele a sua campanha sustentável “Sem Papel”
A intenção é incentivar que as clientes cancelem o recebimento dos extratos via correio.
Veja acima o vídeo do Itaú e abaixo o original. E fica assim: Já que você não pode criar seus próprios virais, aproveite os bebês famosos da internet.
Post originalmente publicado no Brainstorm #9
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“Harley Spirit. You’re born with it.
Harley-Davidson.”
Advertising Agency: Momapropaganda, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriters: Adriano Matos, Rodolfo Sampaio
Photographer: Raul Raichtaler
Producer: Paulo Gereissate, Fábio Baraldi
Nationally recognized comedy director Matt Pittroff of Twist partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to create a television spot in multiple lengths for their national multimedia public service advertising campaign for Financial Literacy, Feed the Pig. This campaign helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. Educating the youth market in this post-Great Recession era about the pros of saving money, the humorous new commercial features an epic chase scene between a man and Benjamin Bankes, the campaign?s iconic ?spokespig.” www.feedthepig.org
Advertising Agency: Turbine/Southport, USA
Partner, Creative Director: Rob Slosberg
Partner, Creative Director: Jeff Vogt
Senior Art Director: Matt Songer
Producer: Alice Chevalier
Production Company: Twist
Director: Matt Pittroff
Director of Photography: Andy Lilien
Owner/Executive Producer: Jim Geib
Executive Producer: Amyliz Pera
Staff Reps: Rob Neill, Kathryn Lotis
Line Producer: Steve Blair
Editorial, Visual Effects / Post Company: ShootersNYC
Editor: Anthony Marinelli
Smoke/Flame Artist: Mark Farkas,
Managing Director / Executive Producer: Jeff Beckerman
Postproduction Company: Company 3
Colorist: Tim Masick
Sound Design Companies: ShootersNYC, PirateNY
Editor: Anthony Marinelli
Sound Designer: Dave Rivera
Music Company: PirateNY
Composer: Filip Mitrovic
Audio Post Company: PLUSHNYC
Mixer: James Twomey
“Don’t let them stay too long.”
Advertising Agency: Boom Communications Group, Lima, Perú
Creative Director: Jose Antonio Aguirre
Head of Art: Sergio Garrido-Lecca
Art Director: Alonso Alva
Copywriter: Jose Antonio Aguirre
Photographer: Selassie
Additional credits: Coloroots & Spinaca
It's now easier to navigate and participate on Twitter, but there are no real improvements from a brand marketer standpoint to allow us to reach new audiences
“Don’t let your imagination run wild. Symptom checker from zap doctors.”
Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Geva Gershin
Copywriter: Asaf Zelicovitch
Illustrator: Omer Hoffmann
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
