(TrendHunter.com) There’s a sense of mystery about pantomime performers, which can evoke both playful and happy feelings, or something much darker and frightening, all of which is explored in these magical (and sometimes…
If you’re into Juicy Couture…or at least their advertising.
(TrendHunter.com) One of the most influential and largest fashion magazines in the world is the Elle magazine, and the Elle Russia editorials simply help establish this successful brand all over the world.
Elle is a worldwide…
Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.
Documentary Maker: Daryn Kahn
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
Hey, you knew it was coming at some point.
In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
“Drug trafficking : suspended sentence (“sursis”) and replacement of punishment for a restrictive sentence.
The First Group rejected the Habeas Corpus in which the condemned sentenced to 1 year and 8 months of imprisonment in a closed system and 166 daily fines for the crime of trafficking in narcotics 11.343/2006 Law, art. 33), required the cancellation of the sentence Judicial decision on such terms as granted by the State Court of Justice. Then, ordered the Judge from his own conviction, by official letter, to consider the possibility of replacing the private penalty for a restrictive one, provided they meet the objective and subjective requirements of the Law.
Homo-affective relationships and Family Entity – On merit, prevailed the vote given by the Judge-Rapporteur , interpreting the matter according to the Constitution , article 1723 of the Civil Code, excluding any meaning that prevents the recognition(or “witnessing”) of a stable, public and lasting union between people of the same sex as a family unit, being such union understood as a synonym for perfect family. He asserted that this recognition should be done in the same way and with the same consequences of a stable hetero-affective union.
It was stressed that family would be, by nature or in terms of facts, vocationally loving, parental and protective of their members, constituting the ideal space for long lasting, affectionate, sympathetic or spiritualized private human relationship, which accredit the family as the basis of the society (Federal Constitution, article 226). He concluded that the solution presented would give concreteness to the principles of human dignity, equality, freedom, protection of minorities and non-discrimination.
Law 9.784/99 and Demarcation of Indian lands – The First Group deprived an ordinary appeal of an injunction brought by the Supreme Court that had considered legal the administrative procedure of demarcation of lands which belonged to the Guarani Nandéva Indian Group. In rejecting the first claim, the First Group alluded to the Jurisprudence of the Supreme Court which had decided peacefully in the sense that the period of 5 years to complete demarcation of Indian lands is not preclusive and the rule in art. 67 ADCT is merely programmatic, just to inform the governing body to undertake the demarcation within a reasonable time. With regard to the subsidiary application of the Law 9.784/99, the first Group asserted that the Indian Statute (Law 6.001/73) would be specific legislation to regulate the mentioned administrative procedure, as the applicant will be present in the administrative proceedings and will submit its reasons duly refuted by FUNAI.
STF Newsletter – Nº 625 – Brasília, 2 to 6 May , 2011
The homo affective union is now a law. Jois us. Raise this flag.”
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Ariston Quadros
Art Director: Alisson Percontini
Copywriters: Irene Carballido, Fabiano Ribeiro
Additional credits: Michele Estevez, Eder Galindo, Carla Souza
Perennial purveyor of prurient predilections GoDaddy has release the first of two spots it will air during this year’s Super Bowl.
(TrendHunter.com) Brands are constantly reinventing themselves but it’s only lately that there’s been such an abundance of whiskey renovations. Whiskey renovations happen for a variety of reasons, the most common being…
L’agence Metropolitan Republic située en Afrique du Sud a eu l’excellente idée de penser des “Braille Burger” pour la chaine de fast food Wimpy. Utilisant les graines de sésames pour écrire en braille des messages comme “100% pur boeuf”, cette idée est à découvrir en vidéo dans la suite.
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| THE ORIGINAL? Lieken Urkorn Bread – 2010 Claim : “Lieken bread is made from good hands” Agency : Draft FCB Hamburg (Germany) |
LESS ORIGINAL Basia Flour – 2011 Source : YouTube Agency : Unknown (Poland) |
Com um infográfico animado e um vídeo, o YouTube comemora os seus inacreditáveis números.
Em 2007, eram seis novas horas de vídeos subidos por minuto. Em 2010, chegou a 24, 35 e 48 horas de upload de conteúdo nos mesmos 60 segundos. E agora, em 2012, o site alcançou a marca de 60 novas horas de vídeo a cada minuto, um crescimento de 30% nos últimos 8 meses.
Não precisa ser bom em matemática para fazer a conta: A cada segundo, o YouTube recebe 1 hora de vídeo. A maior parte dele, você deve imaginar, estrelado por bebês, cães e gatos.
E eles fazem sucesso: esses vídeos são assistidos 4 bilhões de vezes todos os dias. Quer saber mais curiosidades? Acesse o site: onehourpersecond.com
Post originalmente publicado no Brainstorm #9
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CMOs should avoid the race to offer rewards for loyal customers and think in terms of a variety of options that can build emotional affinity with the brand and create sustained demand.
Découverte des images capturées par le photographe Aaron Durand soulignant la vitesse des trains qu’il immortalise, à travers leurs lumières. Avec ces clichés, la vitesse est bien retranscrite et permet de donner une belle ambiance à découvrir dans la suite.
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The first outing was funny. Even the second was mildly amusing. This third outing, not so much.
Tropicana continues their Brighter Mornings campaign with a man made sun installation this morning in Trafalgar Square.
No começo de 2010, a Tropicana levou sol para uma cidade no Canadá que passa 30 dias seguidos no escuro.
A campanha “Brighter Mornings” continua desde então e, hoje mesmo, dia 23 de janeiro, a marca repetiu a ação na Trafalgar Square, em Londres, levando o sol para a cidade duas horas antes do previsto.
Pode parecer simples, mas esse sol artificial levou 6 meses para ser criado. Tem uma área de mais de 200 metros quadrados e pesa duas toneladas e meia. A iluminação interna corresponde a mais de 60 mil lâmpadas, e pode ser visualizada do espaço.
A realização é do grupo de artistas greyworld.
Quer saber como fazer um desses em casa? Aqui tem o time lapse de produção. Bem fácil. Só que ao contrário.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
