Hasta La Creative!

The logo is familiar and normally it is a mode of lending financial help to both private and corporate consumers. MasterCard Worldwide is ranked among the top companies for diversity according to the recently announced 2009 list of Top 50 Companies for Diversity from DiversityInc. Of the 401 companies who vied for the honor, MasterCard was ranked No. 41.

This first appearance by MasterCard since its initial public offering in 2006 demonstrates the company’s increased focus on investing in human capital to drive its agility, innovation and performance in the marketplace.

As a worldwide organization that provides services in more than 210 countries and territories, MasterCard’s corporate vision to advance global commerce requires a keen understanding of the complex and ever-changing global business environment. As a result, diversity is a core enabler to deliver products and solutions that appeal to its diverse customer base and key contributor to the company’s overall business success.

MasterCard offers a number of programs and benefits that demonstrate its commitment to Diversity and Inclusion, including highly competitive benefits for same-sex partners of employees; adoption assistance; alternative workplace solutions such as teleworking and job-sharing; family medical leave; and relocation assistance. In addition, MasterCard supports five vigorous employee-resource groups, with 25 percent of employees participating in at least one of the groups. Also, earlier this year, MasterCard hosted its first MultiCultural Summit, with the goal to bring together employees from regions and business units to explore innovative ideas to drive business growth through its diversity and inclusion strategy.

(Source) Press

Nos últimos meses, muito tem se falado sobre as possibilidades da Realidade Aumentada, além de alguns cases com aplicações interessantes e outros nem tanto. A partir de hoje, teremos um outro e ousado exemplo brasileiro brasileiro que faz bom uso da tecnologia.

A PepsiCo vai colocar Realidade Aumentada nas embalagens de Doritos, uma edição especial apimentada chamada Sweet Chili. Cada pacote trará no verso um símbolo de R.A., que ao ser ativado no site da marca libera um monstrinho em 3D chamado Doritos Lover.

Os personagens podem fazer parte do perfil do usuário no Orkut, como um aplicativo, e com várias opções de interação com os Doritos Lovers de outras pessoas, no estilo do popular Buddy Poke.

Segundo a CUBOCC, agência responsável pelo projeto, foram criadas mais de 200 mil combinações diferentes de monstrinhos. O novo site entra no ar amanhã, dia 1º de abril, mesmo dia em que o sabor Sweet Chili chega ao mercado.

Assista no vídeo abaixo uma demonstração da ação:

According to a new report by Heartbeats International, 76% of marketers said they're using music in their advertising, but only three out of 10 are spending more than 5% of their budgets on it.

Mais um da Visa para a sua campanha “Go”, em que a estrela é a música “Super Freak” de Rick James (pode confessar, você ouvia e dançava em um passado não tão distante).

A proposta é falar do cartão que é uma maneira de segura de comprar online e, obviamente, usando músicas, um dos maiores produtos da internet.

A criação é da TBWA\Chiat\Day, com produção da Epoch Films.

NEW YORK (AdAge.com) — Most TV ads give a marketer half a minute to make a pitch, but a new study suggests advertisers barely have three or four seconds to get it right.

MINNEAPOLIS (AdAge.com) — Genre, gender and generational counterprogramming — and the novelty of a rare, rerun-free schedule — created a compelling ratings race Monday night, which was won by Fox's 4.2/11 rating and share in the ad-centric 18-to-49 demographic. CBS and ABC were right behind with a second-place-tying 4.1/11, as NBC (2.5/7) and the CW (1.3/3) finished fourth and fifth, respectively.

For its "Penny Picker Upper" campaign, CiCi's Pizza is dropping 1 million pennies on the ground near each of its 650 U.S. restaurants. Each "winning penny" has a tail-side coupon for a free kid's drink, kid's meal or all-you-can-eat buffet, which usually sets one back $5. All you have to do is get a little road dirt, mud and fast-food bacteria on your hands.

Little more than nine months ago, at digital agency Organic, we began to incorporate Twitter into our social-media recruiting strategy. Today more than 75% of our jobs are placed solely on social-media sites such as Twitter. Why are we weaning ourselves from traditional job boards? Simple: We get results from social-networking tools — with no expense.

LONDON – Lloyds Banking Group has called a consolidating review of its £72m media planning and buying accounts for Lloyds TSB and HBOS brands, currently held by ZenithOptimedia and Vizeum respectively.

One thing 20th Century Fox and its agency have done right is the takeover of one of my favorite sites, The Daily Puppy, for the DVD release of "Marley & Me."