Mar 31

Group M Revises Media-Spending Forecast Downward

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NEW YORK (AdAge.com) — WPP's GroupM has revised its measured-media-spending forecast for 2009, and the news isn't good. The media unit predicts that global measured media spending will drop 4.4% to $425 billion, a much bigger drop than the 0.2% it predicted back in December.

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